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The Bachelor of Arts in Film Technology (Option) is a four-year degree programme offered as a specialisation within the Bachelor of Arts (Theater Arts and Film Technology) at Kenyatta University. The curriculum covers video camera operations, art and technique of filmmaking, screenwriting, film directing, radio broadcasting techniques, advertising, entertainment law and ethics, animation, documentary video production, video editing, film theory and criticism, and production management. Students develop competencies in camera operations, film directing, video editing, screenwriting, documentary production, animation, sound design, and production management. The programme is hands-on, requiring students to conceptualise and produce their own video and film projects. Students have the opportunity to produce short films in all four years of study, building a professional portfolio. Graduates pursue careers as film directors, cinematographers, video editors, screenwriters, documentary filmmakers, broadcast technicians, and film producers. They find employment in film production companies, television stations, media houses, advertising agencies, and digital content platforms. The programme is offered at Kenyatta University, which has a well-established School of Creative and Performing Arts, Film and Media Studies with modern facilities including film studios, editing suites, and performance spaces. Accreditation is provided by the Commission for University Education (CUE), ensuring the programme meets national quality standards. Admission requires a KCSE mean grade of C+ with a minimum of C+ in English or Kiswahili and Mathematics or any Group II subject, reflecting the interdisciplinary nature of the programme.

The Bachelor of Arts in Film Technology and Performing Arts is a degree programme that equips students with knowledge and skills in in film technology and performing arts. The programme falls under the Creative Arts & Design category and typically spans 4 Years of full-time study at accredited Kenyan universities. The curriculum covers Theatre History, Principles of Stage Acting, History of Film, Basic Video Camera Operations, Acting for TV and Film, Fundamentals of Filmmaking. Students engage with both theoretical foundations and practical applications, developing competencies in Acting for stage and screen, Cinematography, Costume and make-up design, Film and stage directing, Photography and design. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Theatre History, Principles of Stage Acting, History of Film, Basic Video Camera Operations, Acting for TV and Film. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Performing, Production Design, Film Technical Elements. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Arts in Film Technology and Performing Arts pursue careers as Actor, Film Director, Stage Director, Cinematographer. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Arts in Film and Animation Studies is a four-year degree programme that combines creative storytelling with technical skills in film production and animation. The curriculum covers film theory and history, screenwriting, cinematography, film directing, video editing, sound design, animation techniques including 2D and 3D animation, motion graphics, visual effects, digital storytelling, film production management, and research methods. Students develop competencies in screenwriting, cinematography, video editing, animation production, sound design, visual effects, directing, and production management. The programme includes extensive practical studio work, film projects, and animation exercises. An industrial attachment provides hands-on experience in a film production company, animation studio, or media house. Graduates pursue careers as film directors, animators, video editors, cinematographers, screenwriters, sound designers, motion graphics artists, and film producers. They find employment in film production companies, television stations, animation studios, advertising agencies, digital media companies, and as independent content creators. The programme is offered at Mount Kenya University, Multimedia University of Kenya, and Kenyatta University. Multimedia University offers a related Bachelor of Film Production and Animation, while Kenyatta University offers a Bachelor of Film and Theatre Arts. Accreditation is provided by the Commission for University Education (CUE), ensuring the programme meets national quality standards. Admission requires a KCSE mean grade of C+ with a minimum of C+ in English or Kiswahili, reflecting the storytelling and communication focus of film and animation studies.

The Bachelor of Arts in Film and Television is a four-year degree programme that equips students with practical production techniques and artistic skills for the film and television industries. The curriculum covers film history, film genres, cinematography and camera techniques, film analysis, television studio operations, film theory and criticism, screenwriting, film directing, film editing, television production, interactive electronic media, acting for the screen, journalism, copywriting, educational television, television advertising and marketing, and research methods. Students develop competencies in cinematography, film directing, editing, screenwriting, television studio operations, film analysis, acting for screen, and production management. The programme includes extensive practical production work, film projects, and studio exercises. Graduates pursue careers as film directors, television producers, cinematographers, video editors, screenwriters, broadcast journalists, television presenters, and media consultants. They find employment in film production companies, television stations, media houses, advertising agencies, and digital content platforms. The programme is offered at Moi University, which has an established School of Arts and Social Sciences with a Department of Film and Theatre Studies. Accreditation is provided by the Commission for University Education (CUE), ensuring the programme meets national quality standards. Admission requires a KCSE mean grade of C+ with a minimum of C+ in English, Kiswahili, Mathematics, and French, Music, or Art and Design, reflecting the interdisciplinary nature of film and television studies.

The Bachelor of Arts in Film and Theatre Arts is a four-year interdisciplinary degree programme that immerses students in the world of storytelling, performance, and visual arts. The curriculum covers film theory and history, screenwriting, directing, acting, cinematography, editing, stage design, theatre history, dramatic literature, performance studies, oral literature, and research methods. Students develop competencies in acting, directing, screenwriting, cinematography, editing, stage design, performance, critical analysis, and production management. The programme includes extensive practical work in studio facilities, editing suites, and performance spaces. An industrial attachment provides hands-on experience in a film production company, theatre company, or media house. Graduates pursue careers as film directors, theatre directors, actors, screenwriters, cinematographers, video editors, stage designers, drama teachers, and arts administrators. They find employment in film production companies, theatre companies, television stations, educational institutions, advertising agencies, and cultural organisations. The programme is offered at Kenyatta University, which has a well-established School of Creative and Performing Arts, Film and Media Studies. The university boasts modern facilities including theatres, film studios, and editing suites. Accreditation is provided by the Commission for University Education (CUE), ensuring the programme meets national quality standards. Admission requires a KCSE mean grade of C+ with strong passes in English or Kiswahili, reflecting the storytelling and performance focus of the programme.

The Bachelor of Arts in Gender Studies is a four-year degree programme that examines gender as a socially constructed system of relationships and its impact on society. The curriculum covers introduction to gender studies, feminist theory, gender and culture, gender and development, gender mainstreaming, gender and law, gender and health, gender and education, research methods, gender statistics, and gender policy analysis. Students develop competencies in gender analysis, feminist research methods, policy critique, advocacy, project management, and community engagement. Graduates pursue careers as gender officers, researchers, policy analysts, advocacy coordinators, social workers, programme managers, and consultants. They find employment in NGOs, government ministries, international organisations, community-based organisations, and academic institutions. The programme is offered at Maseno University as BA Gender Studies with IT, housed in the Institute of Gender Studies. The programme integrates IT skills to enhance graduates' competitiveness in the modern workplace. Accreditation is provided by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ or a Grade C plain with a relevant diploma, following standard humanities cluster requirements. Skills RequiredGender analysisFeminist research methodsPolicy analysisAdvocacyProject managementGender mainstreamingData analysisCommunity engagementKey SubjectsIntroduction to Gender StudiesFeminist TheoryGender and CultureGender and DevelopmentGender MainstreamingGender and LawGender and HealthResearch MethodsGender StatisticsGender Policy AnalysisCertificationsGender Mainstreaming Certification (UN System)Project Management Professional (PMP)SpecializationsGender TheoryStudy of feminist theories, gender frameworks, and evolving concepts of gender identity and roles. Gender and DevelopmentApplication of gender analysis to development policy, planning, and programme implementation. Gender and LawLegal frameworks for gender equality, women's rights, and gender-based violence prevention. Gender and HealthGender dimensions of health, including reproductive health, HIV/AIDS, and healthcare access.

The Bachelor of Arts in Gender and Development Studies is a four-year degree programme designed to articulate gender and development issues in a changing political, socio-economic and cultural environment. The curriculum covers introduction to gender studies, cultural anthropology, gender and culture, women in the developing world, gender mainstreaming, gender analysis in cross-cultural perspectives, gender division of labour, gender and development theory, social movements and resistance, gender and family, gender and communication, gender agriculture and food security, gender poverty and sustainable. Students develop competencies in gender analysis, policy formulation, research methods, advocacy, project management, and community development. The programme combines theoretical study with practical application, including fieldwork, community engagement, and an industrial attachment. Graduates pursue careers as gender officers, development workers, policy analysts, programme coordinators, researchers, advocacy officers, social workers, and community development officers. They find employment in NGOs, government ministries, international organisations, community-based organisations, and research institutions. The programme is offered at the University of Nairobi, Kenyatta University, Kisii University, South Eastern Kenya University, Machakos University, and Egerton University. Accreditation is provided by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with cluster subjects including English or Kiswahili, Mathematics, and humanities subjects, following the KUCCPS cluster 3 requirements for social sciences.

The Bachelor of Arts in Mass Media and Communication is a four-year degree programme offered at Mount Kenya University. The programme prepares students for careers in journalism, broadcasting, public relations, advertising, and digital media. The curriculum covers mass communication theory, news writing, media ethics, radio and television production, print media, photojournalism, digital media, public relations, advertising, script writing, broadcast news production, and media research. Teaching combines lectures, seminars, workshops, and practical sessions in media labs and studios. Students develop competencies in news writing, editing, broadcasting, media production, public relations, advertising, script writing, and digital storytelling. Graduates pursue careers as journalists, broadcasters, public relations practitioners, advertising executives, media producers, content developers, and corporate communications officers. Employment opportunities exist in media houses, advertising agencies, PR firms, corporate communications departments, government ministries, and digital media companies. The programme is offered at Mount Kenya University, a private university with campuses in Thika and Nairobi. Admission requires a KCSE mean grade of C+ or equivalent, or a relevant diploma with at least C plain in KCSE. The programme runs for eight semesters with January, May, and September intakes. Accreditation is provided by the Commission for University Education (CUE). Annual tuition fees are approximately KES 105,000 for government-sponsored students and KES 120,000 for self-sponsored students. HELB loans and university bursaries are available for eligible students.

This Bachelor's programme prepares students for professional careers in monitoring and evaluation. It develops expertise in M&E frameworks, research methods, data analysis, project management, and impact assessment while building comprehensive skills for measuring and evaluating program effectiveness. Students analyse program data, design M&E systems, implement evaluation methods, evaluate program outcomes, conduct M&E research, apply analytical principles, manage evaluation projects, and develop sustainable M&E practices. They also strengthen analytical thinking, research skills, communication, teamwork, and data analysis abilities. Kenya requires monitoring and evaluation to support development programs, enhance accountability, and promote evidence-based decision-making, creating demand for professionals who can work in M&E, project management, research, and support the development and NGO sectors. The programme combines coursework, research projects, fieldwork, data analysis, and M&E practice. Students gain hands-on experience through M&E practice, data collection, and evaluation projects. Graduates pursue careers as M&E specialists, project managers, research analysts, development officers, and evaluation consultants across NGOs, government agencies, international organizations, and development institutions. The programme is ideal for students interested in monitoring and evaluation, project management, research, data analysis, and development work. The programme emphasises critical thinking, research skills, and community engagement that prepare graduates for diverse professional challenges.

The Bachelor of Arts in Public Administration is a four-year degree programme that studies government administration, public management, and public policy. The programme equips graduates with knowledge of administrative theory, governance, and public sector management, preparing them for careers in government, county administration, and public service. The curriculum covers public administration theory, public policy, public finance, human resource management, governance, development administration, research methods, project management, and county governance. Students study both theoretical foundations and practical administrative skills. Students develop competencies in public management, policy analysis, financial management, research, governance, and communication. The programme combines lectures, seminars, case studies, research projects, and industrial attachment. Students analyse administrative systems, study governance processes, and conduct research on public sector topics. Graduates pursue careers as public administration officers, county governance officers, policy analysts, human resource officers, and project officers. They find employment in national and county governments, NGOs, and international organisations. Kenya's devolved governance system creates strong demand for public administration professionals. The programme is offered at multiple public universities: Machakos University (KSH 153,000/year, KUCCPS code 1170159), Murang'a University of Technology (KSH 153,000/year, KUCCPS code 1246159), and University of Kabianga (KSH 244,800/year, KUCCPS code 1118159). Mount Kenya University offers it as a private institution at KSH 105,000/year (KUCCPS code 1279670). Accreditation is provided by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with appropriate cluster subject grades.

The Bachelor of Arts in Public Relations is a degree programme that equips students with knowledge and skills in in public relations. The programme falls under the Media & Communication category and typically spans 4 Years of full-time study at accredited Kenyan universities. The curriculum covers Public Relations Theory, PR Writing, Media Relations, Strategic Communication, Event Planning, Research Methods. Students engage with both theoretical foundations and practical applications, developing competencies in Crisis Communication, Digital engagement, Event Planning, Media Relations, PR writing. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Introduction to Public Relations, Writing for Public Relations, Media Relations, Communication Theory, Strategic Communication. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Corporate Communication, Digital PR and Social Media, Media Relations. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Arts in Public Relations pursue careers as Public Relations Officer, Corporate Communications Officer, Media Relations Officer, Event Coordinator. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Arts in Public Relations and Corporate Communication is a programme that provides specialised study of PR and corporate communication strategy. Offered at universities in Kenya, the programme prepares graduates for careers managing organisational reputation and corporate communication. The curriculum covers public relations strategy, corporate communication, internal communication, media relations, crisis management, reputation management, stakeholder communication, corporate social responsibility, strategic planning, digital communication, research methods and a research project. Students develop skills in managing both internal and external organisational communication. Kenya's corporate sector growth, the increasing importance of corporate reputation and the demand for professional communication create demand for graduates. The programme is offered through lectures, case studies, practical projects and industrial attachment. Graduates are prepared for careers as corporate communication managers, PR managers, internal communication officers, reputation managers, CSR officers, spokespersons, communication consultants and media liaison officers. They work in corporate organisations, PR agencies, government, NGOs and consulting firms. The programme is accredited by the Commission for University Education (CUE). Admission requires KCSE mean grade C+ with C+ in English or Kiswahili. Prospective students should have strong analytical skills, a commitment to continuous learning, and an interest in contributing to Kenya's socio-economic development. The programme provides a solid foundation for further postgraduate study and professional advancement in related fields.

The Bachelor of Arts in Social Work and Community Development is a four-year degree programme that combines professional social work practice with community development principles. The curriculum covers social work theory, community development, social welfare policy, counselling methods, project management, research methods, human behaviour, and fieldwork practice. Students develop competencies in counselling, community mobilisation, project management, research, advocacy, and ethical practice. The programme combines lectures, seminars, role-plays, and supervised fieldwork. Graduates pursue careers as social workers, community development officers, project coordinators, counsellors, and programme managers. The programme is offered at the Technical University of Kenya (public, approximately KSH 193,800 per year) through the Department of Psychology and Human Development, Faculty of Social Sciences and Technology. Accreditation is provided by the Commission for University Education (CUE), the statutory body responsible for quality assurance and regulation of university education in Kenya. Admission requires a KCSE mean grade of C+ with passes in English or Kiswahili, Mathematics, and cluster subjects, or a relevant diploma in Social Work and Community Development. Skills RequiredSocial work practiceCommunity developmentCounsellingProject managementCommunity mobilisationResearch methodsSocial policy analysisAdvocacyProgramme managementEthical practiceKey SubjectsSocial Work TheoryCommunity DevelopmentSocial Welfare PolicyCounselling MethodsProject ManagementResearch MethodsHuman Behaviour and the Social EnvironmentCommunity MobilisationProgramme ManagementFieldwork PracticeCertificationsKenya National Association of Social Workers (KNASW) RegistrationKenya Association of Professional Counsellors (KAPC)SpecializationsCommunity DevelopmentFocus on community-level interventions, social mobilisation, and participatory development planning. Clinical Social WorkFocus on individual and family counselling, mental health support, and psychosocial interventions. Project ManagementFocus on designing, implementing, and evaluating community development projects. Child and Family WelfareFocus on child protection, family support, and welfare services for vulnerable populations. Social Policy and AdvocacyFocus on policy formulation, social justice advocacy, and rights-based development.

The Bachelor of Arts in Technology, Communication and Computer Networks is a multidisciplinary programme that combines technology, communication and computer networking. The programme prepares graduates for careers in network administration, technology communication and IT support. The curriculum covers computer networks, network administration, network security, data communication, computer hardware, software engineering, communication theory, technical communication, digital media, information systems, database management, web technologies, network design, system administration, IT support, research methods, and a research project. Students develop both technology and communication skills. The programme is designed to produce graduates who understand computer networks and can communicate technical information effectively. The programme combines technical networking skills with communication competence. Graduates are prepared for careers as network administrators, IT support officers, system administrators, technical communicators, network engineers, IT officers, help desk coordinators, technology trainers, documentation specialists and IT consultants. They work in IT companies, corporate IT departments, government, NGOs, telecommunications companies and educational institutions. The programme is accredited by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with C+ in Mathematics or Physics. Prospective students should have strong analytical skills, a commitment to continuous learning, and an interest in contributing to Kenya's socio-economic development. The programme provides a solid foundation for further postgraduate study and professional advancement in related fields.

The Bachelor of Biomedical Laboratory Science is a four-year professional programme that trains graduates to perform diagnostic laboratory tests essential for disease detection, monitoring and research. Students study clinical chemistry, haematology, medical microbiology, histopathology, immunology and molecular diagnostics, developing the technical skills needed in hospital laboratories, research institutions and public health laboratories. The programme combines theoretical knowledge with extensive practical laboratory training. Students develop competencies in laboratory techniques, diagnostic testing, quality assurance, laboratory management, biosafety and research methods. They learn to analyse clinical specimens, operate sophisticated laboratory equipment, interpret test results and maintain laboratory quality standards. The programme covers all major laboratory disciplines including clinical chemistry, haematology, microbiology, histology and blood transfusion science. In Kenya, laboratory services are critical to the healthcare system. The COVID-19 pandemic highlighted the essential role of laboratory professionals. Graduates are in demand in hospital laboratories, reference laboratories, research institutions and public health programmes. The growing burden of infectious and non-communicable diseases increases the need for qualified laboratory scientists. KMLTTB registration is required for professional practice. Teaching is delivered through lectures, laboratory practicals, clinical rotations, research projects and industrial attachment. Students work with clinical specimens, operate automated analysers, perform manual diagnostic tests and participate in laboratory quality management. The programme includes extensive clinical placement in hospital laboratories. Graduates pursue careers as medical laboratory scientists, laboratory managers, research technologists, quality assurance officers and public health laboratory specialists. Some work in hospital laboratories, reference labs or research institutions. Others join diagnostic companies, public health programmes or pursue postgraduate study. This programme is ideal for individuals with strong science aptitude, attention to detail and interest in healthcare. Students who enjoy laboratory work, precision and want to contribute to disease diagnosis will find this programme particularly rewarding.

The Bachelor of Built Environment in Urban and Regional Planning is a four-year programme that prepares professional planners to manage spatial development in urban and regional contexts. Students study spatial planning, land use management, urban design, environmental planning and GIS technology, with a focus on the built environment. The programme equips graduates to address Kenya's rapid urbanisation, infrastructure development and sustainable settlement challenges. Students develop competencies in spatial analysis, development planning, land use zoning, environmental assessment, GIS applications and planning law. They learn to prepare structure plans, local physical development plans and regional strategies. The programme emphasises sustainable development, climate resilience and the integration of technology in planning processes for the built environment. In Kenya, devolution has empowered 47 county governments with planning mandates, creating significant demand for qualified planners. Rapid urbanisation, infrastructure development under Vision 2030 and the need for orderly spatial development drive employment opportunities. Graduates find roles in county planning departments, national housing agencies, private consulting firms and real estate development companies. Teaching is delivered through lectures, planning studios, GIS laboratories, field surveys and research projects. Students work with GIS software, satellite imagery and planning models to prepare development plans. The programme includes industrial attachment in planning departments or consulting firms and a final-year planning project. Graduates pursue careers as physical planners, urban planners, development control officers, planning consultants and GIS specialists. Some work in county governments, the State Department for Housing and Urban Development or NEMA. Others join private planning firms or real estate developers. This programme is ideal for individuals with analytical skills, spatial awareness and interest in shaping the built environment. Students who enjoy geography, problem-solving and sustainable development will find this programme particularly relevant.

The Bachelor of Business Administration is a four-year degree programme offered at multiple universities across Kenya. The curriculum covers business communication, financial accounting, management principles, marketing management, human resource management, business law, economics, operations management, strategic management, entrepreneurship, business research methods, and management information systems. Students develop competencies in financial analysis, marketing strategy, human resource management, business planning, project management, decision-making, and communication. Graduates pursue careers as business administrators, marketing executives, human resource officers, financial analysts, project managers, entrepreneurs, and management consultants. The programme is offered at over 15 universities in Kenya, including public institutions such as Technical University of Mombasa, Dedan Kimathi University of Technology, Maseno University, Meru University of Science and Technology, and Tom Mboya University, as well as private institutions such as Riara University, Kenya Methodist University, St. Paul's University, and Africa International University. Accreditation is provided by the Commission for University Education (CUE), the statutory body responsible for quality assurance and regulation of university education in Kenya. Admission requires a KCSE mean grade of C+ with relevant cluster subjects in mathematics and humanities. Skills RequiredFinancial analysisMarketing strategyHuman resource managementBusiness planningProject managementStrategic managementBusiness communicationEntrepreneurshipOperations managemen tBusiness research methodsKey SubjectsFinancial AccountingManagement PrinciplesMarketing ManagementHuman Resource ManagementBusiness LawEconomicsOperations ManagementStrategic ManagementEntrepreneurshipBusiness Research MethodsCertificationsKenya Institute of Management (KIM) MembershipCertified Public Accountant (CPA) KenyaChartered Institute of Marketing (CIM) CertificationSpecializationsFinanceFocus on financial management, investment analysis, and corporate finance. MarketingFocus on marketing strategy, consumer behaviour, and brand management. Human Resource ManagementFocus on recruitment, training, compensation, and organisational behaviour. Operations ManagementFocus on supply chain, quality management, and process optimisation. EntrepreneurshipFocus on new venture creation and small business management.

The Bachelor of Business Administration in Finance is a four-year programme that combines business management fundamentals with specialised financial management knowledge. Students study corporate finance, investment analysis, financial markets, risk management and banking, alongside core business subjects including accounting, economics, management and marketing. The programme prepares graduates for diverse careers in Kenya's financial sector. Students develop competencies in financial analysis, investment management, financial modelling, risk assessment, banking operations and corporate financial management. They learn to analyse financial statements, value investments, manage financial risks and make strategic financial decisions. The programme covers both domestic and international financial markets, with emphasis on the Kenyan banking and financial services sector. In Kenya, the financial sector is a significant contributor to GDP, with Nairobi serving as a regional financial hub. The Nairobi Securities Exchange, commercial banks, insurance companies, microfinance institutions and fintech companies create diverse career opportunities. The growing fintech ecosystem and financial inclusion initiatives expand demand for finance professionals. Graduates find roles in banks, insurance companies, investment firms, corporate finance departments and regulatory bodies. Teaching is delivered through lectures, case studies, financial modelling workshops, trading simulations and industrial attachment. Students analyse financial data, build investment portfolios, use financial software and undertake internships in financial institutions. The programme includes a final-year research project. Graduates pursue careers as financial analysts, investment analysts, credit officers, banking officers, finance managers and risk managers. Some work in commercial banks, insurance companies or investment firms. Others join corporate finance departments or pursue professional certifications like CPA and CFA. This programme is ideal for individuals with analytical minds, numerical aptitude and interest in financial markets. Students who enjoy working with numbers, analysing data and making investment decisions will find this programme particularly engaging.

The Bachelor of Business Administration in Marketing is a four-year programme that combines business management foundations with specialised marketing knowledge and skills. Students study marketing principles, consumer behaviour, marketing research, digital marketing, brand management and sales management, preparing for dynamic careers in marketing and sales. The programme develops both strategic thinking and practical marketing competencies. Students develop competencies in market analysis, marketing strategy, consumer research, digital marketing, brand management, advertising and sales management. They learn to analyse markets, develop marketing plans, create digital campaigns, manage brands and drive sales growth. The programme covers traditional marketing principles alongside emerging digital marketing practices including social media marketing, content marketing and data analytics. In Kenya, marketing is a dynamic field with growing opportunities in FMCG, telecommunications, banking, technology and services sectors. Digital marketing has transformed the landscape, with social media platforms, e-commerce and mobile marketing creating new channels. Companies increasingly seek marketing professionals who understand both traditional and digital marketing. Graduates find roles in corporate marketing departments, advertising agencies, digital marketing firms, media houses and consulting firms. Teaching is delivered through lectures, case studies, marketing simulations, campaign projects and industrial attachment. Students develop marketing plans, create digital content, analyse market data and undertake internships in marketing departments or agencies. The programme includes a final-year research project. Graduates pursue careers as marketing managers, brand managers, digital marketing specialists, marketing research analysts, sales managers and advertising executives. Some work in corporate marketing departments or agencies. Others establish marketing consultancies or pursue entrepreneurial ventures. This programme is ideal for individuals with creativity, analytical skills and interest in consumer behaviour. Students who enjoy communication, strategy and working in dynamic environments will find this programme particularly engaging.

The Bachelor of Business Administration in Accounting is a four-year programme that combines business management foundations with specialised accounting knowledge. Students study financial accounting, management accounting, auditing, taxation, corporate reporting and business law, developing the technical competencies needed for professional accounting practice. The programme prepares graduates for careers in accounting, auditing, taxation and financial management across all sectors. Students develop competencies in financial statement preparation, cost analysis, auditing procedures, tax computation, budgeting and financial management. They learn to maintain accounting records, prepare financial reports, conduct audits, compute taxes and provide financial advisory services. The programme covers Kenyan accounting standards, International Financial Reporting Standards (IFRS) and the regulatory framework governing accounting practice in Kenya. In Kenya, accounting professionals are in demand across all sectors. Every organisation requires accounting services, from SMEs to multinational corporations. The Institute of Certified Public Accountants of Kenya (ICPAK) oversees the profession, and graduates can pursue CPA qualifications with exemptions. The growing emphasis on corporate governance, transparency and IFRS adoption increases demand for qualified accountants. Graduates find roles in accounting firms, corporate finance departments, government agencies and NGOs. Teaching is delivered through lectures, accounting software workshops, case studies, research projects and industrial attachment. Students use accounting software, analyse financial statements, prepare audit working papers and undertake internships in accounting firms or corporate finance departments. The programme includes a final-year research project. Graduates pursue careers as accountants, auditors, tax consultants, financial controllers and accounting managers. Some work in public accounting firms, corporate finance departments or government agencies. Others pursue CPA qualifications and establish independent accounting practices. This programme is ideal for individuals with numerical aptitude, attention to detail and interest in business finance. Students who enjoy working with numbers, solving problems and maintaining accurate records will find this programme particularly suitable.

The Bachelor of Business Information Management is a four-year programme that prepares graduates to manage business information systems and processes in modern organisations. Students study information systems, database management, business intelligence, management accounting, enterprise systems and ICT for business operations. The programme develops professionals who can integrate information management with business strategy. Students develop competencies in information systems design, database management, business intelligence, data analysis, enterprise systems management, project management and business process improvement. They learn to manage organisational information, implement enterprise systems, analyse business data and support digital transformation. The programme covers both technical tools and business context for effective information management. In Kenya, organisations across all sectors are adopting digital systems and enterprise applications. Banks, telecom companies, government agencies, manufacturers and service firms require professionals who can manage business information systems. The growth of e-government, digital services and data-driven decision-making increases demand. Kisii University and other institutions offer this programme to meet the growing need for information management professionals. Teaching is delivered through lectures, ICT laboratory sessions, case studies, enterprise system workshops, research projects and industrial attachment. Students use business software, design databases, build reports and dashboards and undertake internships in information-driven organisations. The programme includes a final-year research project. Graduates pursue careers as business analysts, information managers, systems analysts, business intelligence analysts and enterprise systems administrators. Some work in banks, telecom companies or government agencies. Others join consulting firms, technology companies or manufacturing firms. This programme is ideal for individuals with analytical minds, organisational skills and interest in information technology. Students who enjoy managing systems, working with data and improving business processes will find this programme particularly relevant.

The Bachelor of Business Information Technology is a four-year degree programme offered at over 18 universities across Kenya. The curriculum covers business communication, financial accounting, management principles, programming, database systems, network administration, web development, systems analysis and design, e-commerce, business intelligence, IT project management, and strategic information systems. Students develop skills in software development, database management, business process analysis, IT project management, systems design, data analytics, and digital business strategy. Graduates pursue careers as business analysts, systems analysts, IT project managers, database administrators, software developers, and business intelligence analysts. The programme is offered at over 18 universities including public institutions such as Technical University of Mombasa, University of Embu, Meru University of Science and Technology, and Jaramogi Oginga Odinga University, as well as private institutions such as KCA University, Kabarak University, Strathmore University, and Zetech University. Accreditation is provided by the Commission for University Education (CUE), the statutory body responsible for quality assurance and regulation of university education in Kenya. Admission requires a KCSE mean grade of C+ with minimum C Plain in both Mathematics and English. Skills RequiredBusiness process analysisDatabase managementSoftware developmentSystems analysis and designIT project managementBusiness intelligenceWeb developmentNetwork administrationE-commerce strategyData analyticsKey SubjectsFinancial AccountingManagement PrinciplesProgrammingDatabase SystemsNetwork AdministrationSystems Analysis and DesignE-CommerceBusiness IntelligenceIT Project ManagementStrategic Information SystemsCertificationsCertified Information Systems Auditor (CISA)Cisco Certified Network Associate (CCNA)Microsoft Certified: Azure FundamentalsSpecializationsBusiness AnalysisFocus on bridging business requirements and IT solutions. Database SystemsFocus on database design, administration, and data management. Software DevelopmentFocus on programming and application development for business. Network AdministrationFocus on computer networks and IT infrastructure management. Business IntelligenceFocus on data analytics and reporting for business decision-making. E-CommerceFocus on digital business platforms and online transaction systems.

The Bachelor of Business Management is a four-year degree programme offered at over 16 universities across Kenya. The curriculum covers financial accounting, management principles, marketing management, human resource management, business law, economics, operations management, strategic management, entrepreneurship, business research methods, and procurement management. Students develop skills in financial analysis, marketing strategy, human resource management, business planning, project management, decision-making, and communication. Graduates pursue careers as business managers, marketing executives, human resource officers, financial analysts, entrepreneurs, and procurement officers. The programme is offered at over 16 universities including public institutions such as Moi University, Karatina University, Kibabai University, University of Eldoret, Rongo University, and Co-operative University of Kenya, as well as private institutions such as Mount Kenya University, Kenya Methodist University, and Zetech University. Accreditation is provided by the Commission for University Education (CUE), the statutory body responsible for quality assurance and regulation of university education in Kenya. Admission requires a KCSE mean grade of C+ with relevant cluster subjects in mathematics and humanities. Skills RequiredFinancial analysisMarketing strategyHuman resource managementBusiness planningProject managementStrategic managementBusiness communicationEntrepreneurshipOperations managementProcurement managementKey SubjectsFinancial AccountingManagement PrinciplesMarketing ManagementHuman Resource ManagementBusiness LawEconomicsOperations ManagementStrategic ManagementEntrepreneurshipProcurement ManagementCertificationsKenya Institute of Management (KIM) MembershipCertified Public Accountant (CPA) KenyaChartered Institute of Procurement and Supply (CIPS)SpecializationsMarketingFocus on marketing strategy, consumer behaviour, and brand management. FinanceFocus on financial management, investment analysis, and corporate finance. Human Resource ManagementFocus on recruitment, training, compensation, and organisational behaviour. EntrepreneurshipFocus on new venture creation and small business management. Procurement ManagementFocus on supply chain, purchasing, and logistics management. Strategic ManagementFocus on strategy formulation and competitive advantage.

The Bachelor of Business Management Degree is a four-year programme offered at the University of Eldoret through its School of Business and Management Sciences. The programme equips students with knowledge and skills in business management, finance, marketing, human resource management, and entrepreneurship for careers in both public and private sectors. The curriculum covers financial accounting, management principles, marketing management, human resource management, business law, economics, operations management, strategic management, entrepreneurship, business research methods, and project planning. Students develop competencies in business planning, financial analysis, marketing strategy, and organisational management. Students develop skills in financial analysis, marketing strategy, human resource management, business planning, project management, decision-making, and communication. The programme combines lectures, case studies, group projects, industrial attachment, and research projects to provide both theoretical and practical business knowledge. Graduates pursue careers as business managers, marketing executives, human resource officers, financial analysts, entrepreneurs, and project managers. They find employment in banks, corporations, government departments, NGOs, SMEs, and consulting firms across Kenya and the wider East African region. The programme is offered at the University of Eldoret (public, KSH 183,600 per year) at the Main Campus and Town Campus in Eldoret, Uasin Gishu County. The university also offers diploma and postgraduate programmes in business management, providing a clear progression pathway. Intakes are through KUCCPS placement. Accreditation is provided by the Commission for University Education (CUE), the statutory body responsible for quality assurance and regulation of university education in Kenya. Admission requires a KCSE mean grade of C+ with C Plain in Mathematics and English, or alternative qualifications including diplomas and professional certifications.