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The Bachelor in Interactive Media Technology is an interdisciplinary programme combining digital design, computer science, and multimedia production. Students learn to create, design, and develop innovative interactive media solutions for the rapidly evolving digital landscape. Students gain competencies in digital graphic design, 2D and 3D animation, web authoring, multimedia programming, digital audio and video production, and interactive media design. The programme emphasises hands-on project work, portfolio development, and industry-relevant skills. Kenya's digital economy is expanding rapidly, with growing demand for interactive media professionals in fintech, e-commerce, education technology, and entertainment. Nairobi is a regional tech hub hosting numerous digital agencies, software companies, and creative studios. The Communications Authority of Kenya and Kenya ICT Authority are key stakeholders driving digital transformation. The programme is delivered through online and blended learning, practical projects, and industry attachments. Students work on individual and group projects building interactive websites, mobile applications, games, and multimedia content. Graduates find employment as UX/UI designers, web developers, mobile app developers, game developers, multimedia artists, animators, and digital content creators. Common employers include digital agencies, tech startups, media houses, e-learning companies, and corporate IT departments. This programme suits students with strong creative aptitude, technical curiosity, attention to detail, and a passion for digital media. Prospective students should enjoy blending artistry with technology, solving user experience problems, and working in collaborative project teams. The interactive media field requires adaptability, continuous learning, and a strong portfolio. Students who thrive combine design sensibility with programming capability.

The Bachelor of Applied Communication is a practice-oriented programme that prepares students for careers in advertising, broadcasting, journalism, and public relations. Students study core modules including communication theory, media law and ethics, news writing and reporting, broadcast production, advertising principles, public relations strategies, digital media production, organisational communication, and research methods. Kenya's media and communication sector is dynamic, with expanding opportunities in digital media, corporate communications, advertising, and public relations. The programme is delivered over eight semesters with an industrial attachment in the third year. Students build a professional portfolio throughout the programme, culminating in a final-year project. Graduates work as communications officers, public relations practitioners, broadcast journalists, advertising executives, media planners, copywriters, and social media managers. This programme suits students with strong writing and interpersonal skills, curiosity about current affairs, and interest in media production. The ability to work under pressure, meet deadlines, and adapt to rapidly changing digital platforms is essential. Proficiency in English and Kiswahili is advantageous for multimedia roles in Kenya's bilingual media landscape. Skills RequiredNews Writing and ReportingBroadcast ProductionPublic Relations StrategyAdvertising and CopywritingDigital Media ProductionMedia Law and EthicsSocial Media ManagementCorporate CommunicationAudience Research and AnalyticsMultimedia StorytellingKey SubjectsCommunication TheoryMedia Law and EthicsNews Writing and ReportingBroadcast ProductionAdvertising Principles and PracticePublic Relations StrategiesDigital Media ProductionOrganisational CommunicationMedia Research MethodsSocial Media Strategy and AnalyticsCertificationsPublic Relations Society of Kenya (PRSK) MembershipMedia Council of Kenya (MCK) AccreditationGoogle Digital Marketing CertificationSpecializationsBroadcast ProductionFocus on radio and television production, including news casting, programme production, studio operations, and broadcast technology for media houses and production companies. Public Relations and Corporate CommunicationFocus on managing organisational reputation, media relations, crisis communication, stakeholder engagement, and corporate communications strategy for businesses and NGOs.

The Bachelor of Arts (Kiswahili and Communication) is a four-year degree that combines Kiswahili language, literature, and linguistics with communication studies, preparing graduates for careers in media, education, publishing, translation, and public relations. Students study Kiswahili grammar, Kiswahili literature, linguistics, oral literature, communication theory, media studies, journalism, public relations, translation, and research methods. Graduates find opportunities in media houses, publishing, education, the civil service, translation agencies, and corporate communications. The programme is delivered over eight semesters at Laikipia University and the Catholic University of Eastern Africa, both CUE-accredited institutions. Teaching methods include lectures, seminars, language practicals, media production exercises, and fieldwork. Graduates work as journalists, Kiswahili teachers, communications officers, translators, content creators, and editors. Media houses pay entry-level journalists KES 30,000–60,000/month, while TSC teachers start at Grade C2 (KES 41,400–57,200/month). This programme suits students with passion for Kiswahili language and literature, aptitude for communication, and interest in media, education, or cultural promotion. The combination of language proficiency and communication skills provides versatile career options in Kenya's growing media and cultural sectors. Skills RequiredKiswahili Language ProficiencyKiswahili Literature AnalysisCommunication Theory and PracticeJournalism and Media WritingTranslation and InterpretationPublic Relations and Corporate CommunicationLinguistics and Language AnalysisContent Creation in KiswahiliResearch Methods in Language and MediaOral Literature and Cultural StudiesKey SubjectsKiswahili GrammarKiswahili LiteratureLinguisticsCommunication TheoryMedia StudiesJournalism and News WritingPublic RelationsTranslation Theory and PracticeOral Literature and FolkloreResearch Methods in Language and CommunicationCertificationsMedia Council of Kenya (MCK) AccreditationTeachers Service Commission (TSC) RegistrationPublic Relations Society of Kenya (PRSK) MembershipSpecializationsKiswahili Media and JournalismFocus on Kiswahili-language journalism, news writing, broadcasting, and media production for careers in Kiswahili media houses, radio, television, and digital media platforms. Kiswahili Literature and PublishingFocus on Kiswahili literary analysis, creative writing, and publishing for careers in publishing houses, literary organisations, and cultural institutions. Corporate Communication and Public RelationsFocus on strategic communication, public relations, corporate communications, and stakeholder engagement for careers in corporate communications departments and PR agencies.

The Bachelor of Arts (Kiswahili and Mass Communication) is a four-year degree that combines Kiswahili language and literature with mass communication and journalism, preparing graduates for careers in Kiswahili media, broadcasting, print journalism, public relations, and. Students study Kiswahili grammar, Kiswahili literature, linguistics, mass communication theory, journalism, broadcasting, print media, media ethics, public relations, digital media, and research methods. Graduates find opportunities in radio and television stations, newspapers, digital media platforms, publishing houses, public relations firms, government communications, and NGOs. The programme is delivered over eight semesters at Chuka University, a CUE-accredited public university. Teaching methods include lectures, seminars, language practicals, media production exercises, studio sessions, and fieldwork. Graduates work as Kiswahili journalists, broadcasters, editors, content creators, public relations officers, and communications officers. Media houses pay entry-level journalists KES 30,000–60,000/month, while broadcasting roles range from KES 35,000–70,000/month. This programme suits students with passion for Kiswahili language, interest in media and journalism, and desire to serve Kiswahili-speaking audiences. The combination of language proficiency and mass communication skills provides versatile career options in Kenya's growing Kiswahili media sector. Skills RequiredKiswahili Language ProficiencyKiswahili Literature AnalysisMass Communication TheoryJournalism and News WritingBroadcasting and Radio ProductionPrint Media and EditingMedia Ethics and LawPublic Relations and Corporate CommunicationDigital Media and Content CreationResearch Methods in Media StudiesKey SubjectsKiswahili GrammarKiswahili LiteratureMass Communication TheoryJournalism and News WritingBroadcasting and Radio ProductionPrint Media and PublishingMedia Ethics and LawPublic RelationsDigital Media and Online JournalismResearch Methods in Media StudiesCertificationsMedia Council of Kenya (MCK) AccreditationPublic Relations Society of Kenya (PRSK) MembershipChama cha Kiswahili cha Taifa (CHAKITA) MembershipSpecializationsKiswahili Broadcast JournalismFocus on radio and television journalism in Kiswahili including news production, scriptwriting, presenting, and studio operations for careers in Kiswahili broadcasting. Kiswahili Print Media and PublishingFocus on print journalism, editorial work, and publishing in Kiswahili for careers in newspapers, magazines, and publishing houses. Digital Media and Content CreationFocus on digital journalism, social media content, podcasting, and online media in Kiswahili for careers in digital media platforms and content agencies.

The Bachelor of Arts (Linguistics, Media & Communication) is a four-year degree that integrates linguistic analysis, media studies, and communication theory, preparing graduates for careers in journalism, broadcasting, public relations, media production, and language consultancy. Students study linguistics, phonetics, syntax, semantics, sociolinguistics, mass communication, journalism, broadcasting, media ethics, public relations, digital media, and research methods. Graduates find opportunities in media houses, broadcasting stations, public relations agencies, corporate communications, publishing, civil service, and international organisations. The programme is delivered over eight semesters at Moi University and Rongo University, both CUE-accredited public universities. Teaching methods include lectures, seminars, media production practicals, language laboratory sessions, and fieldwork. Graduates work as journalists, broadcasters, communications officers, editors, public relations officers, and language consultants. Media houses pay entry-level journalists KES 30,000–60,000/month, while corporate communications and PR roles range from KES 35,000–70,000/month. This programme suits students with interest in language, media, and communication, aptitude for analytical and creative work, and desire for versatile career options. The three-route structure provides a comprehensive foundation for Kenya's growing media and communications sector. Skills RequiredLinguistic Analysis and TheoryPhonetics and Phonological AnalysisSociolinguistics and Discourse AnalysisMass Communication TheoryJournalism and News WritingBroadcasting and Media ProductionPublic Relations and Corporate CommunicationMedia Ethics and LawDigital Media and Online JournalismResearch Methods in Media and CommunicationKey SubjectsGeneral LinguisticsPhonetics and PhonologySociolinguisticsMass Communication TheoryJournalism and News WritingBroadcasting and Radio ProductionMedia Ethics and LawPublic RelationsDigital Media and Online JournalismResearch Methods in Media and CommunicationCertificationsMedia Council of Kenya (MCK) AccreditationPublic Relations Society of Kenya (PRSK) MembershipLinguistic Society of Kenya (LSK) MembershipSpecializationsLinguistics and Language AnalysisFocus on phonetics, syntax, semantics, sociolinguistics, and discourse analysis for careers in language research, media language analysis, and communication consultancy. Journalism and News MediaFocus on news writing, reporting, editing, and multimedia journalism for careers in print, broadcast, and digital media houses. Broadcasting and Media ProductionFocus on radio and television production, scriptwriting, presentation, and studio operations for careers in broadcasting stations.

The Bachelor of Arts in Broadcast Production is a four-year degree programme that prepares students for careers in professional and technical broadcast production. Students study broadcast production techniques, radio and television production, film production, screenplay writing, scriptwriting, directing, camera operations, sound design, editing, documentary production, and media law. The programme is offered at the University of Nairobi through its School of Journalism and Mass Communication, a CUE-accredited public university. Graduates pursue careers as broadcast producers, film directors, camera operators, sound engineers, screenwriters, video editors, production managers, and content creators — working in television stations, radio stations,. The programme is delivered over eight semesters through lectures, studio practicals, field production exercises, and industry attachments. Students work with professional broadcast equipment, producing radio programmes, television content, and short films. Entry-level salaries for broadcast production graduates in Kenya range from KES 35,000–80,000/month depending on the role and organisation, with opportunities in media houses, production companies, advertising agencies, and digital content platforms. The programme suits creative students with interest in visual storytelling and technical production. Skills RequiredRadio and Television ProductionFilm Production and DirectingCamera Operations and CinematographySound Design and Audio ProductionVideo Editing and Post-ProductionScreenplay Writing and ScriptwritingDocumentary ProductionProduction ManagementBroadcast Technology and Equipment OperationCreative Writing for ProductionKey SubjectsRadio ProductionTelevision ProductionFilm ProductionScreenplay Writing and ScriptwritingCamera Operations and CinematographySound Design and Audio ProductionVideo Editing and Post-ProductionDocumentary ProductionBroadcast Media Law and EthicsProduction ManagementCertificationsMedia Council of Kenya (MCK) AccreditationKenya Film Commission RegistrationAdobe Certified Professional in Video EditingSpecializationsRadio ProductionFocus on radio broadcasting — covering radio programme production, sound design, studio operations, radio drama, talk shows, music programming, and the technical and creative aspects of radio production. Television ProductionFocus on television broadcasting — covering multi-camera studio production, live broadcasting, television directing, graphics, lighting, and the technical and creative aspects of television content production. Film ProductionFocus on filmmaking — covering screenplay writing, directing, cinematography, editing, sound design, production design, and the complete film production pipeline from concept to final cut.

The Bachelor of Arts in Communication is a four-year degree programme that equips students with the knowledge and skills for effective communication in media, corporate, organisational, and development contexts. Students study communication theory, media studies, journalism, public relations, broadcasting, digital media, organisational communication, media ethics, research methods, media law, and development communication. The programme is offered at multiple CUE-accredited universities including the University of Nairobi, Daystar University, St. Paul's University, Pan Africa Christian University, and Chuka University. Graduates pursue careers as journalists, public relations officers, communication officers, media producers, corporate communication managers, content creators, and development communication officers. The programme is delivered over eight semesters through lectures, practical workshops, media production sessions, and industry attachments. Students engage in news writing, media production, campaign design, and research projects. Entry-level salaries for communication graduates in Kenya range from KES 35,000–70,000/month depending on the role and organisation, with higher earnings in corporate communication and media production. The programme suits students passionate about media, storytelling, and strategic communication. Skills RequiredNews Writing and JournalismPublic Relations and Corporate CommunicationBroadcasting and Media ProductionDigital Media and Content CreationOrganisational CommunicationMedia Ethics and LawResearch Methods in CommunicationEditing and CopywritingCampaign Design and ManagementMedia Analysis and CriticismKey SubjectsCommunication TheoryMedia StudiesJournalismPublic RelationsBroadcastingDigital MediaOrganisational CommunicationMedia Ethics and LawResearch MethodsDevelopment CommunicationCertificationsMedia Council of Kenya (MCK) AccreditationPublic Relations Society of Kenya (PRSK) MembershipKenya Correspondents Association (KCA) MembershipSpecializationsJournalism and News MediaFocus on news gathering, reporting, and editorial work — covering news writing, investigative journalism, multimedia journalism, editorial management, and the ethical and legal frameworks of news media. Public Relations and Corporate CommunicationFocus on strategic communication for organisations — covering PR strategy, media relations, corporate reputation management, crisis communication, internal communication, and stakeholder engagement. Broadcasting and Media ProductionFocus on radio and television production — covering broadcast journalism, studio production, video editing, audio production, programme planning, and the technical and creative aspects of broadcasting.

The Bachelor of Arts in Communication Journalism is a four-year degree programme that combines communication theory with practical journalism skills, equipping students for careers in news media, broadcasting, digital media, and corporate communication. Students study communication theory, news writing and reporting, broadcast journalism, digital media, media ethics and law, editing, photojournalism, research methods, development communication, and media management. The programme is offered at Kenya Methodist University (CUE-accredited 2012), Maasai Mara University (CUE-accredited 2016), and Meru University of Science and Technology (CUE-accredited 2022). Graduates pursue careers as journalists, news reporters, broadcast producers, editors, digital content creators, communication officers, and media entrepreneurs. The programme is delivered over eight semesters through lectures, practical workshops, media production sessions, and industry attachments. Students engage in news writing, field reporting, studio production, and research projects. Entry-level salaries for communication journalism graduates in Kenya range from KES 35,000–60,000/month depending on the role and organisation. The programme suits students passionate about news, storytelling, and media production. Skills RequiredNews Writing and ReportingBroadcast Journalism and ProductionDigital Media and Online JournalismPhotojournalism and Visual StorytellingEditing and CopyeditingMedia Ethics and LawResearch Methods in CommunicationDevelopment CommunicationMedia Management and EntrepreneurshipMultimedia Content ProductionKey SubjectsCommunication TheoryNews Writing and ReportingBroadcast JournalismDigital MediaMedia Ethics and LawEditing and PublishingPhotojournalismResearch MethodsDevelopment CommunicationMedia ManagementCertificationsMedia Council of Kenya (MCK) AccreditationGoogle Digital Marketing CertificationKenya Editors' Guild MembershipSpecializationsPrint and Online JournalismFocus on print and digital news media — covering news writing, feature writing, investigative reporting, online journalism, content management, and the editorial processes of print and digital news platforms. Broadcast JournalismFocus on radio and television journalism — covering broadcast reporting, studio production, news anchoring, video editing, radio production, and the technical and creative aspects of broadcast news. Digital Media and Online JournalismFocus on digital journalism and content creation — covering social media journalism, multimedia storytelling, podcasting, digital content strategy, and the use of digital platforms for news and communication.

The Bachelor of Arts in Communication Studies is a four-year degree programme that provides comprehensive education in communication theory, media analysis, journalism, public relations, and digital media. Students study communication theory, media studies, journalism, public relations, broadcasting, digital media, media ethics and law, research methods, development communication, and organisational communication. The programme is offered at Chuka University, a CUE-accredited public university in Tharaka-Nithi County. Graduates pursue careers as journalists, communication officers, PR officers, media producers, digital content creators, researchers, and development communication officers. The programme is delivered over eight semesters through lectures, practical workshops, media production sessions, and industry attachments. Students engage in news writing, media production, research projects, and campaign design. Entry-level salaries for communication studies graduates in Kenya range from KES 35,000–60,000/month depending on the role and organisation. The programme suits students passionate about media, communication, and critical analysis of communication in society. Skills RequiredCommunication Theory and AnalysisNews Writing and JournalismMedia Production and BroadcastingPublic Relations and Corporate CommunicationDigital Media and Content CreationMedia Ethics and LawResearch Methods in CommunicationOrganisational CommunicationDevelopment CommunicationStrategic Communication PlanningKey SubjectsCommunication TheoryMedia StudiesJournalismPublic RelationsBroadcastingDigital MediaMedia Ethics and LawResearch MethodsDevelopment CommunicationOrganisational CommunicationCertificationsMedia Council of Kenya (MCK) AccreditationPublic Relations Society of Kenya (PRSK) MembershipGoogle Digital Marketing CertificationSpecializationsJournalism and News MediaFocus on news gathering, reporting, and editorial work — covering news writing, investigative journalism, multimedia journalism, editorial management, and the ethical and legal frameworks of news media. Public Relations and Corporate CommunicationFocus on strategic communication for organisations — covering PR strategy, media relations, corporate reputation management, crisis communication, internal communication, and stakeholder engagement. Broadcasting and Media ProductionFocus on radio and television production — covering broadcast journalism, studio production, video editing, audio production, programme planning, and the technical and creative aspects of broadcasting.

The Bachelor of Arts in Communication and Media is a four-year degree programme that provides comprehensive training in communication theory, media analysis, journalism, public relations, and digital media. Students study communication theory, media studies, journalism, broadcasting, public relations, digital media, media ethics and law, research methods, development communication, and media production. The programme is offered at multiple CUE-accredited public universities including Egerton University, Kisii University, Laikipia University, and Maseno University. Graduates pursue careers as journalists, media producers, PR officers, communication officers, digital content creators, media researchers, and development communication officers. The programme is delivered over eight semesters through lectures, seminars, practical workshops, media production sessions, and industry attachments. Students engage in news writing, media production, research projects, and campaign design. Entry-level salaries for communication and media graduates in Kenya range from KES 35,000–65,000/month depending on the role and organisation. The programme suits students passionate about media, communication, and storytelling in both traditional and digital contexts. Skills RequiredNews Writing and JournalismMedia Production and BroadcastingPublic Relations and Corporate CommunicationDigital Media and Content CreationMedia Research and AnalysisMedia Ethics and LawDevelopment CommunicationEditing and PublishingStrategic Communication PlanningMultimedia StorytellingKey SubjectsCommunication TheoryMedia StudiesJournalismBroadcastingPublic RelationsDigital MediaMedia Ethics and LawResearch MethodsDevelopment CommunicationMedia ProductionCertificationsMedia Council of Kenya (MCK) AccreditationPublic Relations Society of Kenya (PRSK) MembershipGoogle Digital Marketing CertificationSpecializationsJournalism and News MediaFocus on news gathering, reporting, and editorial work — covering news writing, investigative journalism, multimedia journalism, editorial management, and the ethical and legal frameworks of news media. Broadcasting and Media ProductionFocus on radio and television production — covering broadcast journalism, studio production, video editing, audio production, programme planning, and the technical and creative aspects of broadcasting. Public Relations and Corporate CommunicationFocus on strategic communication for organisations — covering PR strategy, media relations, corporate reputation management, crisis communication, internal communication, and stakeholder engagement.

The Bachelor of Arts in Communication and Media Studies is a four-year interdisciplinary degree programme that provides comprehensive education in communication theory, media analysis, journalism, public relations, and digital media. Students study communication theory, media analysis, journalism, public relations, digital media, media ethics and law, research methods, film and theatre studies, development communication, and strategic communication. The programme is offered at Kenyatta University and Rongo University, both CUE-accredited public institutions. Graduates pursue careers as journalists, media analysts, PR officers, communication officers, digital content creators, media researchers, film and theatre practitioners, and development communication officers. The programme is delivered over eight semesters through in-person lectures, seminars, workshops, and practical sessions in media labs and studios. Students engage in fieldwork, research projects, and internships to gain industry experience. Entry-level salaries for communication and media studies graduates in Kenya range from KES 35,000–65,000/month depending on the role and organisation. The programme suits students passionate about media, communication, and critical analysis of media in society. Skills RequiredCommunication Theory and AnalysisNews Writing and JournalismMedia Production and BroadcastingPublic Relations and Corporate CommunicationDigital Media and StorytellingMedia Ethics and LawResearch Methods in CommunicationStrategic Communication PlanningFilm and Theatre StudiesDevelopment CommunicationKey SubjectsCommunication TheoryMedia AnalysisJournalismPublic RelationsDigital MediaMedia Ethics and LawResearch MethodsFilm and Theatre StudiesDevelopment CommunicationStrategic CommunicationCertificationsMedia Council of Kenya (MCK) AccreditationPublic Relations Society of Kenya (PRSK) MembershipGoogle Digital Marketing CertificationSpecializationsJournalism and News MediaFocus on news gathering, reporting, and editorial work — covering news writing, investigative journalism, multimedia journalism, editorial management, and the ethical and legal frameworks of news media. Public Relations and Corporate CommunicationFocus on strategic communication for organisations — covering PR strategy, media relations, corporate reputation management, crisis communication, internal communication, and stakeholder engagement. Digital Media and StorytellingFocus on digital communication — covering social media management, digital content strategy, online journalism, multimedia storytelling, digital marketing, and the use of digital platforms for communication.

The Bachelor of Arts in Communication and Multimedia Journalism is a four-year degree programme that equips students with practical skills in multimedia storytelling, journalism, and communication across print, broadcast, and digital media platforms. Students study communication theory, news writing and reporting, multimedia journalism, photojournalism, radio and television production, digital media, media ethics and law, editing, investigative journalism, and media management. The programme is offered at Riara University, a CUE-accredited private university in Nairobi, through its School of Communication and Multimedia Journalism. Graduates pursue careers as multimedia journalists, news reporters, broadcast producers, digital content creators, photojournalists, editors, communication officers, and media entrepreneurs. The programme is delivered over eight semesters through lectures, studio-based practical sessions, field reporting, and industry attachments. Students develop portfolios of still photos, video clips, and print media stories. Entry-level salaries for multimedia journalism graduates in Kenya range from KES 35,000–65,000/month depending on the role and organisation. The programme suits students passionate about storytelling, media production, and journalism across multiple platforms. Skills RequiredMultimedia Storytelling and ProductionNews Writing and ReportingPhotojournalism and Visual CommunicationRadio and Television ProductionDigital Media and Online JournalismInvestigative JournalismEditing and CopyeditingMedia Ethics and LawCommunication Theory and AnalysisMedia Portfolio DevelopmentKey SubjectsCommunication TheoryNews Writing and ReportingMultimedia JournalismPhotojournalismRadio and Television ProductionDigital MediaMedia Ethics and LawInvestigative JournalismEditing and PublishingMedia ManagementCertificationsMedia Council of Kenya (MCK) AccreditationGoogle Digital Marketing CertificationAdobe Certified Professional in Video EditingSpecializationsPrint and Online JournalismFocus on print and digital news media — covering news writing, feature writing, investigative reporting, online journalism, content management, and the editorial processes of print and digital news platforms. Broadcast JournalismFocus on radio and television journalism — covering broadcast reporting, studio production, news anchoring, video editing, radio production, and the technical and creative aspects of broadcast news. Photojournalism and Visual CommunicationFocus on visual storytelling — covering photojournalism, documentary photography, visual editing, image ethics, and the use of photography and visual media in news and communication.

The Bachelor of Arts in Digital Journalism and Mass Communication is a degree programme that equips students with knowledge and skills in in digital journalism and mass communication. The programme falls under the Media & Communication category and typically spans 4 Years of full-time study at accredited Kenyan universities. The curriculum covers News Writing, Reporting and Presentation, Photojournalism, Radio Production, Video Camera Operations, Social Media and Digital Storytelling, Theories of Communication and Digital Media. Students engage with both theoretical foundations and practical applications, developing competencies in Digital Content Creation, Investigative Journalism, Media Law and Ethics, Multimedia Storytelling, News Writing and Reporting. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Introduction to Journalism and the Digital Age, News Writing, Reporting and Presentation, Photography and Photojournalism, Video Camera Operations, Radio Production. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Broadcast Journalism, Digital and Online Media, Print Journalism. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Arts in Digital Journalism and Mass Communication pursue careers as Reporter / News Writer, Multimedia Journalist, Digital Content Producer, Radio Presenter / Producer. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Arts in English and Communication is a four-year degree programme that combines English language studies with communication and media training. The curriculum covers English grammar and syntax, phonetics and phonology, sociolinguistics, discourse analysis, communication theory, media studies, journalism, public relations, business communication, and research methods. Students develop competencies in critical analysis, academic and journalistic writing, oral communication, media production, public relations, editing, and research methodology. The programme includes practical courses in business English, English for specific purposes, communication skills, and media production. An attachment period provides hands-on experience in a media house, communications department, or public relations firm. Graduates pursue careers as journalists, communications officers, public relations practitioners, content creators, editors, broadcasters, and English teachers. They find employment in media houses, corporate communications departments, public relations firms, non-governmental organisations, publishing houses, and educational institutions. The programme is offered at Laikipia University, Maasai Mara University, Maseno University, Moi University, Chuka University, Kisii University, and other institutions. Accreditation is provided by the Commission for University Education (CUE), ensuring the programme meets national quality standards. Admission requires a KCSE mean grade of C+ with a minimum of C+ in English or Kiswahili, reflecting the language and communication focus of the programme.

The Bachelor of Arts in Film Production and Directing is a degree programme that equips students with knowledge and skills in in film production and directing. The programme falls under the Creative Arts & Design category and typically spans 4 Years of full-time study at accredited Kenyan universities. The curriculum covers Film Theory and History, Film and Video Production Fundamentals, Screenwriting, Cinematography, Film Directing, Film Editing and Post-Production. Students engage with both theoretical foundations and practical applications, developing competencies in Acting for film, Cinematography, Film business and entrepreneurship, Film Directing, Film production management. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Film and Video Production Fundamentals, Film Theory and History, Introduction to Screenwriting, Cinematography, Film Directing. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Film Directing, Film Production, Cinematography. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Arts in Film Production and Directing pursue careers as Film Director, Film Producer, Cinematographer, Film Editor. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Arts in Film Technology (Option) is a four-year degree programme offered as a specialisation within the Bachelor of Arts (Theater Arts and Film Technology) at Kenyatta University. The curriculum covers video camera operations, art and technique of filmmaking, screenwriting, film directing, radio broadcasting techniques, advertising, entertainment law and ethics, animation, documentary video production, video editing, film theory and criticism, and production management. Students develop competencies in camera operations, film directing, video editing, screenwriting, documentary production, animation, sound design, and production management. The programme is hands-on, requiring students to conceptualise and produce their own video and film projects. Students have the opportunity to produce short films in all four years of study, building a professional portfolio. Graduates pursue careers as film directors, cinematographers, video editors, screenwriters, documentary filmmakers, broadcast technicians, and film producers. They find employment in film production companies, television stations, media houses, advertising agencies, and digital content platforms. The programme is offered at Kenyatta University, which has a well-established School of Creative and Performing Arts, Film and Media Studies with modern facilities including film studios, editing suites, and performance spaces. Accreditation is provided by the Commission for University Education (CUE), ensuring the programme meets national quality standards. Admission requires a KCSE mean grade of C+ with a minimum of C+ in English or Kiswahili and Mathematics or any Group II subject, reflecting the interdisciplinary nature of the programme.

The Bachelor of Arts in Film Technology and Performing Arts is a degree programme that equips students with knowledge and skills in in film technology and performing arts. The programme falls under the Creative Arts & Design category and typically spans 4 Years of full-time study at accredited Kenyan universities. The curriculum covers Theatre History, Principles of Stage Acting, History of Film, Basic Video Camera Operations, Acting for TV and Film, Fundamentals of Filmmaking. Students engage with both theoretical foundations and practical applications, developing competencies in Acting for stage and screen, Cinematography, Costume and make-up design, Film and stage directing, Photography and design. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Theatre History, Principles of Stage Acting, History of Film, Basic Video Camera Operations, Acting for TV and Film. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Performing, Production Design, Film Technical Elements. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Arts in Film Technology and Performing Arts pursue careers as Actor, Film Director, Stage Director, Cinematographer. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Arts in Film and Animation Studies is a four-year degree programme that combines creative storytelling with technical skills in film production and animation. The curriculum covers film theory and history, screenwriting, cinematography, film directing, video editing, sound design, animation techniques including 2D and 3D animation, motion graphics, visual effects, digital storytelling, film production management, and research methods. Students develop competencies in screenwriting, cinematography, video editing, animation production, sound design, visual effects, directing, and production management. The programme includes extensive practical studio work, film projects, and animation exercises. An industrial attachment provides hands-on experience in a film production company, animation studio, or media house. Graduates pursue careers as film directors, animators, video editors, cinematographers, screenwriters, sound designers, motion graphics artists, and film producers. They find employment in film production companies, television stations, animation studios, advertising agencies, digital media companies, and as independent content creators. The programme is offered at Mount Kenya University, Multimedia University of Kenya, and Kenyatta University. Multimedia University offers a related Bachelor of Film Production and Animation, while Kenyatta University offers a Bachelor of Film and Theatre Arts. Accreditation is provided by the Commission for University Education (CUE), ensuring the programme meets national quality standards. Admission requires a KCSE mean grade of C+ with a minimum of C+ in English or Kiswahili, reflecting the storytelling and communication focus of film and animation studies.

The Bachelor of Arts in Film and Television is a four-year degree programme that equips students with practical production techniques and artistic skills for the film and television industries. The curriculum covers film history, film genres, cinematography and camera techniques, film analysis, television studio operations, film theory and criticism, screenwriting, film directing, film editing, television production, interactive electronic media, acting for the screen, journalism, copywriting, educational television, television advertising and marketing, and research methods. Students develop competencies in cinematography, film directing, editing, screenwriting, television studio operations, film analysis, acting for screen, and production management. The programme includes extensive practical production work, film projects, and studio exercises. Graduates pursue careers as film directors, television producers, cinematographers, video editors, screenwriters, broadcast journalists, television presenters, and media consultants. They find employment in film production companies, television stations, media houses, advertising agencies, and digital content platforms. The programme is offered at Moi University, which has an established School of Arts and Social Sciences with a Department of Film and Theatre Studies. Accreditation is provided by the Commission for University Education (CUE), ensuring the programme meets national quality standards. Admission requires a KCSE mean grade of C+ with a minimum of C+ in English, Kiswahili, Mathematics, and French, Music, or Art and Design, reflecting the interdisciplinary nature of film and television studies.

The Bachelor of Arts in Film and Theatre Arts is a four-year interdisciplinary degree programme that immerses students in the world of storytelling, performance, and visual arts. The curriculum covers film theory and history, screenwriting, directing, acting, cinematography, editing, stage design, theatre history, dramatic literature, performance studies, oral literature, and research methods. Students develop competencies in acting, directing, screenwriting, cinematography, editing, stage design, performance, critical analysis, and production management. The programme includes extensive practical work in studio facilities, editing suites, and performance spaces. An industrial attachment provides hands-on experience in a film production company, theatre company, or media house. Graduates pursue careers as film directors, theatre directors, actors, screenwriters, cinematographers, video editors, stage designers, drama teachers, and arts administrators. They find employment in film production companies, theatre companies, television stations, educational institutions, advertising agencies, and cultural organisations. The programme is offered at Kenyatta University, which has a well-established School of Creative and Performing Arts, Film and Media Studies. The university boasts modern facilities including theatres, film studios, and editing suites. Accreditation is provided by the Commission for University Education (CUE), ensuring the programme meets national quality standards. Admission requires a KCSE mean grade of C+ with strong passes in English or Kiswahili, reflecting the storytelling and performance focus of the programme.

The Bachelor of Arts in Mass Media and Communication is a four-year degree programme offered at Mount Kenya University. The programme prepares students for careers in journalism, broadcasting, public relations, advertising, and digital media. The curriculum covers mass communication theory, news writing, media ethics, radio and television production, print media, photojournalism, digital media, public relations, advertising, script writing, broadcast news production, and media research. Teaching combines lectures, seminars, workshops, and practical sessions in media labs and studios. Students develop competencies in news writing, editing, broadcasting, media production, public relations, advertising, script writing, and digital storytelling. Graduates pursue careers as journalists, broadcasters, public relations practitioners, advertising executives, media producers, content developers, and corporate communications officers. Employment opportunities exist in media houses, advertising agencies, PR firms, corporate communications departments, government ministries, and digital media companies. The programme is offered at Mount Kenya University, a private university with campuses in Thika and Nairobi. Admission requires a KCSE mean grade of C+ or equivalent, or a relevant diploma with at least C plain in KCSE. The programme runs for eight semesters with January, May, and September intakes. Accreditation is provided by the Commission for University Education (CUE). Annual tuition fees are approximately KES 105,000 for government-sponsored students and KES 120,000 for self-sponsored students. HELB loans and university bursaries are available for eligible students.

The Bachelor of Arts in Public Relations is a degree programme that equips students with knowledge and skills in in public relations. The programme falls under the Media & Communication category and typically spans 4 Years of full-time study at accredited Kenyan universities. The curriculum covers Public Relations Theory, PR Writing, Media Relations, Strategic Communication, Event Planning, Research Methods. Students engage with both theoretical foundations and practical applications, developing competencies in Crisis Communication, Digital engagement, Event Planning, Media Relations, PR writing. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Introduction to Public Relations, Writing for Public Relations, Media Relations, Communication Theory, Strategic Communication. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Corporate Communication, Digital PR and Social Media, Media Relations. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Arts in Public Relations pursue careers as Public Relations Officer, Corporate Communications Officer, Media Relations Officer, Event Coordinator. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Arts in Public Relations and Corporate Communication is a programme that provides specialised study of PR and corporate communication strategy. Offered at universities in Kenya, the programme prepares graduates for careers managing organisational reputation and corporate communication. The curriculum covers public relations strategy, corporate communication, internal communication, media relations, crisis management, reputation management, stakeholder communication, corporate social responsibility, strategic planning, digital communication, research methods and a research project. Students develop skills in managing both internal and external organisational communication. Kenya's corporate sector growth, the increasing importance of corporate reputation and the demand for professional communication create demand for graduates. The programme is offered through lectures, case studies, practical projects and industrial attachment. Graduates are prepared for careers as corporate communication managers, PR managers, internal communication officers, reputation managers, CSR officers, spokespersons, communication consultants and media liaison officers. They work in corporate organisations, PR agencies, government, NGOs and consulting firms. The programme is accredited by the Commission for University Education (CUE). Admission requires KCSE mean grade C+ with C+ in English or Kiswahili. Prospective students should have strong analytical skills, a commitment to continuous learning, and an interest in contributing to Kenya's socio-economic development. The programme provides a solid foundation for further postgraduate study and professional advancement in related fields.

The Bachelor of Corporate Communication and Management is a four-year degree programme offered at Jomo Kenyatta University of Agriculture and Technology (JKUAT) through its College of Human Resource Development (COHRED), School of Communication and Development Studies. The curriculum covers corporate communication theory, public relations, marketing communication, organisational behaviour, brand management, media relations, strategic communication, digital communication, event management, crisis communication, business writing, research methodology, project management, and human resource management. Students develop skills in corporate communication strategy, public relations, brand management, media relations, crisis communication, digital communication, event management, business writing, research, and project management. The programme combines lectures, case studies, practical projects, industrial attachment, and research projects to provide comprehensive professional education. Graduates pursue careers as corporate communication officers, public relations officers, brand managers, marketing communication officers, event managers, media relations officers, and communication consultants. They find employment in corporate organisations, government departments, NGOs, PR agencies, media houses, and consulting firms. The programme is offered at JKUAT (public, KES 168,967 per year) at the main campus in Juja, Kiambu County, and the Westlands Campus in Nairobi. JKUAT is a public university established in 1994 and is one of Kenya's leading institutions of technology and innovation. Accreditation is provided by the Commission for University Education (CUE), the statutory body responsible for quality assurance and regulation of university education in Kenya. Admission requires a KCSE mean grade of C+ (Plus) with at least C (Plain) in English or Kiswahili and a pass in Mathematics.