Skip to content
Pathrel
Start free
All courses
Media & Communication

Bachelor in Interactive Media Technology

The Bachelor in Interactive Media Technology is an interdisciplinary programme combining digital design, computer science, and multimedia production. Students learn to create, design, and develop innovative interactive media solutions for the rapidly evolving digital landscape.

Duration
4 years
Next intake January 2027
Public tuition
Ksh 79,000
Ksh 316,000 total
Job market
High
Market demand for graduates

The short answer

What it costs
Up to Ksh 79,000 a year at a public institution, Ksh 316,000 for the whole course.The detail
Who can get in
A KCSE mean grade of C+ or above. There is another way in without it.The detail
How long, and when
Takes 4 years, full-time, online, with 3 months of attachment. Next intake January 2027, at 1 institution.The detail
Where it leads
8 careers in the catalogue. The least exposed to AI is Early Childhood Strategist, at 10 out of 100.The detail

The programme

What you study, how long it takes, and how it is delivered.

Overview

Students gain competencies in digital graphic design, 2D and 3D animation, web authoring, multimedia programming, digital audio and video production, and interactive media design. The programme emphasises hands-on project work, portfolio development, and industry-relevant skills.

Kenya's digital economy is expanding rapidly, with growing demand for interactive media professionals in fintech, e-commerce, education technology, and entertainment. Nairobi is a regional tech hub hosting numerous digital agencies, software companies, and creative studios. The Communications Authority of Kenya and Kenya ICT Authority are key stakeholders driving digital transformation.

The programme is delivered through online and blended learning, practical projects, and industry attachments. Students work on individual and group projects building interactive websites, mobile applications, games, and multimedia content.

Graduates find employment as UX/UI designers, web developers, mobile app developers, game developers, multimedia artists, animators, and digital content creators. Common employers include digital agencies, tech startups, media houses, e-learning companies, and corporate IT departments.

This programme suits students with strong creative aptitude, technical curiosity, attention to detail, and a passion for digital media. Prospective students should enjoy blending artistry with technology, solving user experience problems, and working in collaborative project teams. The interactive media field requires adaptability, continuous learning, and a strong portfolio. Students who thrive combine design sensibility with programming capability.

What you study

10 subjects
  • Digital Graphic Design
  • Web Authoring
  • 2D Computer Animation
  • 3D Computer Animation
  • Multimedia Programming
  • Digital Audio and Video Production
  • Game Design
  • User Experience Design
  • Virtual and Augmented Reality
  • Interactive Media Authoring

Modules

10 in the programme

  • Introduction to Multimedia

    Year 1Semester 13 creditsCore

    Foundational concepts of multimedia, interactive media, and digital content production.

  • Digital Graphic Design

    Year 1Semester 13 creditsCore

    Principles of visual design, typography, colour theory, and digital image creation.

  • Principles of Computer Programming

    Year 1Semester 23 creditsCore

    Introduction to programming concepts and languages used in interactive media development.

  • Web Based Authoring

    Year 1Semester 23 creditsCore

    HTML, CSS, JavaScript, and responsive web design for interactive web applications.

  • 2D Computer Animation

    Year 2Semester 13 creditsCore

    Techniques for creating 2D animations including keyframing, tweening, and motion paths.

  • Digital Audio and Video Production

    Year 2Semester 13 creditsCore

    Recording, editing, and producing digital audio and video content for interactive media.

  • User Experience Design

    Year 2Semester 23 creditsCore

    UX research methods, wireframing, prototyping, usability testing, and user-centred design.

  • 3D Computer Animation

    Year 3Semester 13 creditsCore

    3D modelling, texturing, rigging, and animation for games and interactive experiences.

  • Game Design and Development

    Year 3Semester 23 creditsCore

    Game Design and Development: Game mechanics, level design, game engines, and interactive game development. Covers design principles, creative processes, and practical project development.

  • Final Year Project

    Year 4Semester 16 creditsCore

    Capstone project developing an interactive media application, assessed through presentation and portfolio.

Specialisations

  • UX/UI Design

    User experience research, interface design, prototyping, and usability testing for web and mobile applications.

  • Game Development

    Game design, programming, 2D and 3D game development, and interactive game experiences. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

  • Web and Mobile Development

    Front-end and back-end web development, mobile app development, and responsive design. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

  • Animation and Motion Graphics

    2D and 3D animation, motion graphics, visual effects, and digital video production. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

A day as a student

A typical day involves attending online lectures on design principles and programming concepts, followed by practical lab sessions working on interactive media projects. Students use tools like Figma, Adobe Creative Suite, and Unity to create digital prototypes, animations, and interactive applications. Group projects simulate real-world agency workflows, with students collaborating on web, mobile, and game development assignments.

The trade-offs

In its favourAgainst it
Kenya's growing digital economy creates strong demand for interactive media professionalsRapidly evolving technology requires continuous self-learning beyond the curriculum
Diverse career paths across web, mobile, games, animation, and UX designLimited specialised interactive media programmes at Kenyan universities
Creative and technical skills enable entrepreneurial opportunities in digital agenciesPortfolio quality matters more than degree classification for many employers
—Entry-level competition is high due to self-taught designers and bootcamp graduates

What it costs

Tuition at both ends of the market, and how to pay for it.

What it costs, and where

Against 106 media & communication courses
Public79k to 79k
79k at Open University of Kenya79k at Open University of Kenya

Annual tuition in Kenyan shillings, rounded. The upright tick is the median for this field, so a bar sitting entirely to its right is an expensive programme by the standards of its own subject.

The fine print

OUK 79K/yr (ouk.ac.ke). Not found at KU/UoN. Private: unverified.

Government scholarships under the New Higher Education Funding Model cover 53–82% of programme cost for needy students in public universities. HELB provides undergraduate loans up to KES 60,000 per year. County bursaries and NGAAF provide additional support for eligible students.

Funding options

  • HELB Undergraduate Loan

  • Government Scholarship (New Funding Model)

  • County Bursary

Scholarships

3 recorded

  • Higher Education Loans Board (HELB) Loan

    LoanKsh 60,000Kenyan

    Kenyan citizens enrolled in CUE-accredited undergraduate programmes at recognised institutions.

  • Higher Education Fund (HEF)

    ScholarshipKsh 65,000Kenyan

    Needy students placed by KUCCPS in public universities, assessed through Means Testing Instrument.

  • County Government Bursaries

    BursaryKenyan

    Residents of respective counties pursuing undergraduate studies

Scholarships you could apply for

6 usable where it is taught
Save one and be reminded before it closes

Getting in

The grades, the alternatives, and who accredits the award.

What you need

KCSE mean grade
C+minimum entry
Alternative entry

Diploma in interactive media, multimedia technology, computer science, or related field from a recognised institution. Portfolio for recognition of prior learning may be considered.

When it next starts

Taught at 1 institution
January 20271 institution

Including Maseno University.

May 20271 institution

Including Maseno University.

September 20271 institution

Including Maseno University.

How you are assessed

3 components

  • Project Portfolio

    Project40% of the mark

    Continuous project-based assessment including design portfolios, prototypes, and interactive applications.

  • End of Semester Examinations

    Exam40% of the mark

    Written examinations covering theoretical and technical aspects of each module.

  • Practical Assignments

    Practicum20% of the mark

    Hands-on lab assignments evaluating technical proficiency with design and development tools.

Accreditation

  • Commission for University Education (CUE)

    Programme accreditationRequired

    CUE accredits all university programmes in Kenya. Open University of Kenya and Technical University of Kenya are CUE-accredited institutions.

Accredited by the Commission for University Education (CUE). Offered at Open University of Kenya and Technical University of Kenya. Admission requires KCSE mean grade C+ or equivalent. OUK offers the programme fully online with flexible study options.

Where it leads

The roles it opens, and what you leave with.

Where graduates go

5 roles

  • Junior UX/UI Designer

    High demandKsh 45,000 to Ksh 80,000

    Designs user interfaces and experiences for web and mobile applications in digital agencies and tech companies.

  • Front-End Web Developer

    High demandKsh 50,000 to Ksh 90,000

    Builds responsive websites and web applications using HTML, CSS, JavaScript, and modern frameworks.

  • Multimedia Content Creator

    Moderate demandKsh 35,000 to Ksh 65,000

    Creates digital content including animations, videos, and interactive graphics for media and marketing.

  • Mobile App Developer

    High demandKsh 50,000 to Ksh 95,000

    Develops mobile applications for iOS and Android platforms for startups and tech companies.

  • Game Developer

    Low demandKsh 40,000 to Ksh 75,000

    Designs and programmes interactive games using game engines like Unity and Unreal.

Graduate outcomes

Graduates work as UX/UI designers, web developers, mobile app developers, game developers, multimedia artists, and digital content creators in digital agencies, tech startups, media houses, and corporate IT departments. Starting salaries range from KES 40,000–80,000 per month.

Where these fields lead

8 careers

Tools you will learn

  • Adobe Creative Suite

    DesignPrimary

    Photoshop, Illustrator and InDesign for media design

  • Figma

    Ui/ux designPrimary

    Collaborative interface design and prototyping

  • Unity

    Game engine

    Game development and interactive media creation

  • Blender

    3d modeling

    3D modeling and animation software

  • Visual Studio Code

    Ide

    Code editor for interactive media development

  • HTML/CSS/JavaScript

    Web development

    Web technologies for interactive media

Certifications

Common misconceptions

  • Interactive media is just about making websites.

    The field covers game development, virtual reality, mobile apps, animation, UX research, and digital content creation across multiple platforms.

  • You need to be an artist to study interactive media.

    The programme teaches both technical and creative skills. Many successful graduates come from analytical backgrounds and develop design abilities through structured learning.

  • Interactive media jobs are scarce in Kenya.

    Kenya's digital economy is growing rapidly with increasing demand for UX designers, web developers, and digital content creators across fintech, e-commerce, and media sectors.

  • A degree in interactive media is less rigorous than computer science.

    The programme combines programming, design theory, multimedia production, and project management, requiring both technical and creative competencies.

Further reading

Read next