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The Bachelor of Arts in Film and Television is a four-year degree programme that equips students with practical production techniques and artistic skills for the film and television industries. The curriculum covers film history, film genres, cinematography and camera techniques, film analysis, television studio operations, film theory and criticism, screenwriting, film directing, film editing, television production, interactive electronic media, acting for the screen, journalism, copywriting, educational television, television advertising and marketing, and research methods. Students develop competencies in cinematography, film directing, editing, screenwriting, television studio operations, film analysis, acting for screen, and production management. The programme includes extensive practical production work, film projects, and studio exercises. Graduates pursue careers as film directors, television producers, cinematographers, video editors, screenwriters, broadcast journalists, television presenters, and media consultants. They find employment in film production companies, television stations, media houses, advertising agencies, and digital content platforms. The programme is offered at Moi University, which has an established School of Arts and Social Sciences with a Department of Film and Theatre Studies. Accreditation is provided by the Commission for University Education (CUE), ensuring the programme meets national quality standards. Admission requires a KCSE mean grade of C+ with a minimum of C+ in English, Kiswahili, Mathematics, and French, Music, or Art and Design, reflecting the interdisciplinary nature of film and television studies.

The Bachelor of Arts in Film and Theatre Arts is a four-year interdisciplinary degree programme that immerses students in the world of storytelling, performance, and visual arts. The curriculum covers film theory and history, screenwriting, directing, acting, cinematography, editing, stage design, theatre history, dramatic literature, performance studies, oral literature, and research methods. Students develop competencies in acting, directing, screenwriting, cinematography, editing, stage design, performance, critical analysis, and production management. The programme includes extensive practical work in studio facilities, editing suites, and performance spaces. An industrial attachment provides hands-on experience in a film production company, theatre company, or media house. Graduates pursue careers as film directors, theatre directors, actors, screenwriters, cinematographers, video editors, stage designers, drama teachers, and arts administrators. They find employment in film production companies, theatre companies, television stations, educational institutions, advertising agencies, and cultural organisations. The programme is offered at Kenyatta University, which has a well-established School of Creative and Performing Arts, Film and Media Studies. The university boasts modern facilities including theatres, film studios, and editing suites. Accreditation is provided by the Commission for University Education (CUE), ensuring the programme meets national quality standards. Admission requires a KCSE mean grade of C+ with strong passes in English or Kiswahili, reflecting the storytelling and performance focus of the programme.

The Bachelor of Arts in Journalism is a degree programme that equips students with knowledge and skills in in journalism. The programme falls under the Media & Communication category and typically spans 3.5 Years of full-time study at accredited Kenyan universities. The curriculum covers News Writing and Reporting, Media Ethics, Broadcast Journalism, Print Journalism, Digital Media, Photojournalism. Students engage with both theoretical foundations and practical applications, developing competencies in Broadcast Production, Digital Storytelling, Ethical Reasoning, Investigative Reporting, Media Analysis. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Introduction to Journalism, News Writing and Reporting, Media Ethics, Communication Theory, Broadcast Journalism. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Broadcast Media, Print Media, Public Relations. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Arts in Journalism pursue careers as Reporter, Broadcast Journalist, Editor, Public Relations Specialist. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Arts in Journalism and Digital Media is a degree programme that combines traditional journalism skills with digital media competencies. The curriculum covers history of mass media, news writing and reporting, photojournalism, video camera operations, radio production, social media and digital storytelling, communication theories, advertising, public speaking, print media editing, and digital media production. Students develop competencies in news writing, digital storytelling, video production, radio production, photography, social media management, media analysis, and communication skills. The programme combines face-to-face and blended learning methods on a full-time basis. Graduates pursue careers as digital journalists, content producers, social media managers, broadcast journalists, photojournalists, media consultants, and communications officers. They find employment in media houses, digital media companies, PR firms, corporate communications departments, NGOs, and content creation agencies. The programme is offered at KCA University (private, KUCCPS code 1103649) and Murang'a University of Technology (public, KUCCPS code 1246649). KCA University offers the programme over three trimesters per year with a duration of four years for government-sponsored students and three years for self-sponsored students. Accreditation is provided by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ or equivalent. The programme includes a practical attachment component in the media industry, ensuring graduates gain hands-on experience before entering the job market.

The Bachelor of Arts in Kiswahili and Media Studies is a four-year degree programme that combines Kiswahili language and literary studies with media and communication competencies. The curriculum covers Kiswahili grammar, linguistics, literature, oral traditions, media studies, journalism, broadcasting, print media, communication theory, media ethics, digital media, and research methods. Students develop competencies in Kiswahili language use, literary analysis, media production, journalism, broadcasting, communication skills, and research methods. The programme combines lectures, practical workshops, studio sessions, and field assignments. Graduates pursue careers as Kiswahili journalists, radio and television presenters, media producers, editors, translators, content creators, and communications officers. They find employment in media houses, broadcasting stations, publishing firms, government ministries, and digital media companies. The programme is offered at Maasai Mara University, a public university located in Narok County. The KUCCPS programme code is 1165325. Annual tuition fees are KSH 153,000 for government-sponsored students and KSH 116,280 for self-sponsored students. Accreditation is provided by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with a minimum of C+ in Kiswahili, following KUCCPS cluster subject requirements. The programme also accepts diploma holders in relevant fields and A-level holders with two principal passes.

The Bachelor of Arts in Languages and Communication is a four-year degree programme that equips students with knowledge and skills in language analysis, communication theory, and practical communication competencies. The curriculum covers principles of communication, English grammar, writing fundamentals, broadcasting language, public relations, crisis communication, persuasion, advertising language, organisational communication, forensic linguistics, intercultural communication, and research methods. Students develop competencies in linguistic analysis, professional writing, public speaking, media communication, research methods, and intercultural communication. The programme combines lectures, seminars, presentations, tutorials, and case studies. Graduates pursue careers as communications officers, editors, public relations practitioners, speechwriters, broadcasters, content developers, language consultants, and project reporters. They find employment in media houses, publishing firms, corporate communications departments, government ministries, NGOs, and public relations agencies. The programme is offered at the University of Nairobi through the Department of Linguistics and Languages, and at Maasai Mara University and Maseno University through KUCCPS placement. Annual tuition fees are KSH 153,000 at Maasai Mara University and Maseno University for government-sponsored students. Accreditation is provided by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with a minimum of C+ in English or Kiswahili, following KUCCPS cluster subject requirements. The programme consists of at least forty-four course units with each unit having forty-five contact hours covered over a fifteen-week semester.

The Bachelor of Arts in Mass Media and Communication is a four-year degree programme offered at Mount Kenya University. The programme prepares students for careers in journalism, broadcasting, public relations, advertising, and digital media. The curriculum covers mass communication theory, news writing, media ethics, radio and television production, print media, photojournalism, digital media, public relations, advertising, script writing, broadcast news production, and media research. Teaching combines lectures, seminars, workshops, and practical sessions in media labs and studios. Students develop competencies in news writing, editing, broadcasting, media production, public relations, advertising, script writing, and digital storytelling. Graduates pursue careers as journalists, broadcasters, public relations practitioners, advertising executives, media producers, content developers, and corporate communications officers. Employment opportunities exist in media houses, advertising agencies, PR firms, corporate communications departments, government ministries, and digital media companies. The programme is offered at Mount Kenya University, a private university with campuses in Thika and Nairobi. Admission requires a KCSE mean grade of C+ or equivalent, or a relevant diploma with at least C plain in KCSE. The programme runs for eight semesters with January, May, and September intakes. Accreditation is provided by the Commission for University Education (CUE). Annual tuition fees are approximately KES 105,000 for government-sponsored students and KES 120,000 for self-sponsored students. HELB loans and university bursaries are available for eligible students.

The Bachelor of Arts in Public Relations is a degree programme that equips students with knowledge and skills in in public relations. The programme falls under the Media & Communication category and typically spans 4 Years of full-time study at accredited Kenyan universities. The curriculum covers Public Relations Theory, PR Writing, Media Relations, Strategic Communication, Event Planning, Research Methods. Students engage with both theoretical foundations and practical applications, developing competencies in Crisis Communication, Digital engagement, Event Planning, Media Relations, PR writing. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Introduction to Public Relations, Writing for Public Relations, Media Relations, Communication Theory, Strategic Communication. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Corporate Communication, Digital PR and Social Media, Media Relations. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Arts in Public Relations pursue careers as Public Relations Officer, Corporate Communications Officer, Media Relations Officer, Event Coordinator. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Arts in Public Relations and Corporate Communication is a programme that provides specialised study of PR and corporate communication strategy. Offered at universities in Kenya, the programme prepares graduates for careers managing organisational reputation and corporate communication. The curriculum covers public relations strategy, corporate communication, internal communication, media relations, crisis management, reputation management, stakeholder communication, corporate social responsibility, strategic planning, digital communication, research methods and a research project. Students develop skills in managing both internal and external organisational communication. Kenya's corporate sector growth, the increasing importance of corporate reputation and the demand for professional communication create demand for graduates. The programme is offered through lectures, case studies, practical projects and industrial attachment. Graduates are prepared for careers as corporate communication managers, PR managers, internal communication officers, reputation managers, CSR officers, spokespersons, communication consultants and media liaison officers. They work in corporate organisations, PR agencies, government, NGOs and consulting firms. The programme is accredited by the Commission for University Education (CUE). Admission requires KCSE mean grade C+ with C+ in English or Kiswahili. Prospective students should have strong analytical skills, a commitment to continuous learning, and an interest in contributing to Kenya's socio-economic development. The programme provides a solid foundation for further postgraduate study and professional advancement in related fields.

The Bachelor of Arts in Science, Graphics, Communication and Advertising is a multidisciplinary programme that combines graphic design, communication and advertising. The programme prepares graduates for careers in graphic design, advertising and visual communication. The curriculum covers graphic design, visual communication, typography, illustration, digital design, photography, advertising principles, advertising copywriting, media planning, brand communication, marketing, public relations, mass communication, communication theory, media law and ethics, digital media, web design, print production, research methods, and a research project. Students develop both creative design and communication skills. The programme is designed to produce graduates who can create visual communication and advertising content across media platforms. The programme combines artistic creativity with strategic communication, preparing graduates for the advertising and design industry. Graduates are prepared for careers as graphic designers, art directors, advertising executives, brand managers, visual communicators, creative directors, copywriters, media planners, digital designers, content creators and design consultants. They work in advertising agencies, design studios, media houses, corporate communication, publishing houses, printing companies and as freelancers. The programme is accredited by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with C+ in English or Arts. Prospective students should have strong analytical skills, a commitment to continuous learning, and an interest in contributing to Kenya's socio-economic development. The programme provides a solid foundation for further postgraduate study and professional advancement in related fields.

The Bachelor of Arts in Social Communication is a four-year degree programme that examines the role of communication in society, focusing on media, journalism, and social transformation. Students develop practical skills in media production alongside critical understanding of communication's impact on communities and development. The curriculum covers communication theory, journalism, media studies, radio and television production, print media, digital media, development communication, media ethics, and research methods. Students explore both theoretical frameworks and practical applications in media and communication. Students develop competencies in critical thinking, media production, storytelling, research, ethical reasoning, and intercultural communication. The programme combines lectures, studio work, fieldwork, and industrial attachment. Students produce media content, analyse communication phenomena, and conduct research on social communication topics. Graduates pursue careers as journalists, media producers, communications officers, public relations practitioners, and development communication specialists. They find employment in media houses, NGOs, faith-based organisations, corporate communications departments, and community media across Kenya. The programme is offered at Tangaza University (KSH 230,550 per year, private) through its Institute of Communication, Journalism and Media Studies. The institution is accredited by the Commission for University Education and offers blended learning modes. Accreditation is provided by the Commission for University Education (CUE), the statutory body responsible for quality assurance and regulation of university education in Kenya. Admission requires a KCSE mean grade of C+ or a relevant diploma from a recognised institution.

The Bachelor of Arts in Technical and Professional Communication is a four-year degree programme that prepares students to bridge the gap between technical experts and general audiences. Technical and professional communicators translate complex technical information into clear, accessible content for diverse audiences. The curriculum covers technical writing, professional communication, documentation design, digital media, content strategy, user experience writing, editing, publishing, and communication theory. Students explore both theoretical foundations and practical applications in technical communication. Students develop competencies in technical writing, content design, documentation, editing, digital publishing, user experience writing, and visual communication. The programme combines lectures, workshops, project-based learning, and industry attachment. Students create technical documents, design user guides, develop content strategies, and produce professional communication materials. Graduates pursue careers as technical writers, content designers, documentation specialists, corporate communicators, editors, and digital content strategists. They find employment in technology companies, publishing houses, corporate communication departments, NGOs, and media organisations across Kenya. The programme is offered at Daystar University (private, KSH 242,800 per year) through the School of Communication. Daystar is a leading Christian university accredited by the Commission for University Education, known for its strong communication and media programmes. The programme is available to both government-sponsored and self-sponsored students. Accreditation is provided by the Commission for University Education (CUE), the statutory body responsible for quality assurance and regulation of university education in Kenya. Admission requires a KCSE mean grade of C+ with a strong emphasis on English proficiency, consistent with Daystar University undergraduate admission requirements.

The Bachelor of Broadcast Journalism is a four-year programme that prepares students for careers in radio, television and digital media journalism. Students study news writing, reporting, editing, radio and television production, media law and ethics, developing the skills needed to gather, produce and broadcast news and current affairs content. The programme combines theoretical knowledge with hands-on production experience in studios and on location. Students develop competencies in news gathering, writing, interviewing, audio and video production, editing, presentation and digital journalism. They learn to research stories, conduct interviews, operate broadcast equipment, produce news packages and present content on air. The programme covers media law, press ethics, investigative journalism and the evolving digital media landscape. In Kenya, broadcast journalism is a dynamic field with numerous radio stations, television channels and growing digital media platforms. The media landscape includes major broadcasters like Citizen TV, NTV, KTN and radio networks. Streaming platforms and social media have expanded content creation opportunities. Graduates find roles in newsrooms, production houses, corporate communications and digital media. Media Council of Kenya accreditation is important for professional practice. Teaching is delivered through lectures, studio practicals, field reporting assignments, newsroom simulations and industrial attachment. Students produce news bulletins, radio programmes and television packages, using professional studio equipment. The programme includes attachment in radio stations, TV newsrooms or digital media companies. Graduates pursue careers as broadcast journalists, news anchors, radio presenters, television producers, news editors and digital content journalists. Some work in radio or television stations. Others join digital media platforms, production companies or corporate communications departments. This programme is ideal for individuals with strong communication skills, curiosity about current affairs and ability to work under pressure. Students who enjoy storytelling, investigation and working with media technology will find this programme particularly engaging.

The Bachelor of Corporate Communication and Management is a four-year degree programme offered at Jomo Kenyatta University of Agriculture and Technology (JKUAT) through its College of Human Resource Development (COHRED), School of Communication and Development Studies. The curriculum covers corporate communication theory, public relations, marketing communication, organisational behaviour, brand management, media relations, strategic communication, digital communication, event management, crisis communication, business writing, research methodology, project management, and human resource management. Students develop skills in corporate communication strategy, public relations, brand management, media relations, crisis communication, digital communication, event management, business writing, research, and project management. The programme combines lectures, case studies, practical projects, industrial attachment, and research projects to provide comprehensive professional education. Graduates pursue careers as corporate communication officers, public relations officers, brand managers, marketing communication officers, event managers, media relations officers, and communication consultants. They find employment in corporate organisations, government departments, NGOs, PR agencies, media houses, and consulting firms. The programme is offered at JKUAT (public, KES 168,967 per year) at the main campus in Juja, Kiambu County, and the Westlands Campus in Nairobi. JKUAT is a public university established in 1994 and is one of Kenya's leading institutions of technology and innovation. Accreditation is provided by the Commission for University Education (CUE), the statutory body responsible for quality assurance and regulation of university education in Kenya. Admission requires a KCSE mean grade of C+ (Plus) with at least C (Plain) in English or Kiswahili and a pass in Mathematics.

The Bachelor of Film Production and Animation is a creative arts programme that combines film production with animation technology. Offered at Multimedia University of Kenya, the programme prepares graduates for careers in the growing film and animation industry, addressing the demand for skilled content creators in film, television, gaming and digital media. The curriculum covers history of film, film theory, introduction to animation, animation principles, 2D animation, 3D animation, character design, storyboarding, screenwriting, cinematography, video camera operations, video editing, sound design, visual effects, motion graphics, digital imaging, film production, directing, producing, film for development, media and culture, entertainment law and ethics, entrepreneurship, game design, e-learning content development, and portfolio development. Students develop both film production and animation skills. The programme is designed to produce graduates who can create film and animation content for entertainment, education, advertising and gaming. Students learn about film production alongside animation techniques, preparing them for versatile creative industry careers. Animators have opportunities in video games, special effects, web animation, advertising and e-learning, while film producers work in production and post-production houses. Graduates are prepared for careers as animators, film producers, film directors, cinematographers, video editors, visual effects artists, motion graphics designers, game designers, screenwriters, sound designers, content creators and e-learning content developers. They work in film production companies, animation studios, media houses, advertising agencies, game development companies, e-learning companies and freelance practice. The programme is accredited by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with C+ in English and Kiswahili, or equivalent qualifications. Diploma graduates with at least a credit pass join in the second year. Students undertake industrial attachment in film or animation studios.

The Bachelor of Film and Theatre Production is a creative arts programme that equips students with artistic, technical and business skills for careers in film, television and theatre production. Offered at Kabarak University and other Kenyan institutions, the programme emphasises hands-on training in scriptwriting, cinematography, acting, directing and stage production. The curriculum covers theatre history, principles of stage acting, history of film, basic video camera operations, the art of storytelling, introduction to dance skills, film genres, acting for TV and film, fundamentals of filmmaking, photography and design, basic video editing, playwriting, stage directing, theatre criticism, principles of advertising, film for development, media and culture, film theory and criticism, screenwriting, director's craft, psychodrama, costume and make-up design, production design, sound design, lighting design, set design, entertainment law and ethics, producing and production management, and portfolio development. Students develop both creative and technical production skills. The programme is designed to produce graduates who can create high-quality film and theatre content for entertainment, education and development. Students learn about both film and theatre alongside practical production skills, preparing them for versatile creative industry careers. Graduates are prepared for careers as filmmakers, theatre directors, actors, screenwriters, cinematographers, sound engineers, production designers, editors, casting directors, drama teachers, arts managers and content creators. They work in film production companies, theatre companies, media houses, advertising agencies, educational institutions, arts organisations and freelance practice. The programme is accredited by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with C+ in English or Kiswahili, or equivalent qualifications. Students undertake industrial attachment in film or theatre production settings.

The Bachelor of Film and Video Production is a programme that provides comprehensive training in filmmaking, video production and visual storytelling. Offered at Kenya Film Commission-partnered institutions and select universities, the programme prepares graduates for careers in film, television and digital media production. The curriculum covers film theory, screenwriting, cinematography, directing, video editing, sound design, lighting, production design, documentary filmmaking, film history, digital filmmaking, motion graphics, film business, distribution, media law, research methods and a final film project. Students develop creative and technical skills in film and video production. Kenya's growing film industry, the rise of streaming platforms and the demand for video content create demand for film production graduates. The programme is offered through lectures, studio sessions, field production, post-production work and industry attachments. Graduates are prepared for careers as film directors, producers, cinematographers, video editors, screenwriters, sound designers, documentary filmmakers, content creators, film critics and media consultants. They work in film production companies, TV stations, advertising agencies, digital media companies, NGOs and as freelancers. The programme is accredited by the Commission for University Education (CUE). Admission requires KCSE mean grade C+ with C+ in English or Kiswahili. KUCCPS Cluster 1. Prospective students should have strong analytical skills, a commitment to continuous learning, and an interest in contributing to Kenya's socio-economic development. The programme provides a solid foundation for further postgraduate study and professional advancement in related fields.

The Bachelor of Information and Communication Technology is a four-year programme that prepares students for ICT careers including software development, network management, database administration and IT support. Students study programming, networking, databases, web technologies and IT management. The programme combines technical skills with business understanding for ICT roles. Students develop competencies in software development, network administration, database management, web development, cybersecurity and IT project management. They learn to develop software, manage networks, design databases and implement IT solutions. The programme covers programming, networking, databases, web technologies and IT management. In Kenya, ICT is a rapidly growing sector with demand from fintech, mobile technology, e-commerce and digital transformation. Kenya's Silicon Savannah reputation and tech innovation create opportunities. The Communications Authority of Kenya regulates the sector. Graduates find roles in tech companies, banks, telecommunications, government and consulting firms. Teaching is delivered through lectures, computer laboratory sessions, programming projects, industrial attachment and research projects. Students write code, configure networks, design databases and undertake industrial attachment. The programme includes a final-year software or research project. Graduates pursue careers as software developers, network administrators, database administrators, web developers and IT support officers. Some work for tech companies or banks. Others join telecommunications, government or start their own ventures. This programme is ideal for individuals with computing aptitude, problem-solving skills and interest in technology.

The Bachelor of Journalism and Mass Communication is a four-year programme that prepares students for journalism, media production and mass communication. Students study journalism, media studies, broadcasting, print media, digital media and communication theory. The programme combines practical media skills with communication theory for diverse media careers. Students develop competencies in news writing, reporting, editing, broadcasting, digital media production, media management and communication. They learn to write news, produce content, manage media platforms and communicate effectively. The programme covers journalism, broadcasting, print media, digital media, media law and communication theory. In Kenya, journalism and mass communication is a dynamic field with growing media platforms. Kenya's media landscape including television, radio, print and digital media creates opportunities. The Media Council of Kenya regulates the profession. Graduates find roles in media houses, PR firms, corporate communication, government communication and digital media. Teaching is delivered through lectures, media practicals, studio sessions, industrial attachment and research projects. Students write news, produce content, operate studio equipment and undertake industrial attachment. The programme includes a final-year media project or research. Graduates pursue careers as journalists, editors, news anchors, media producers, communication officers and content creators. Some work for media houses. Others join PR firms, corporate communication departments, government or digital media. This programme is ideal for individuals with communication skills, curiosity and interest in media and storytelling.

The Bachelor of Linguistics and Communication Studies is a programme that combines linguistic analysis with communication studies. Offered at Murang'a University of Technology, Moi University and other institutions, the programme explores the interplay of language in social, political and cultural contexts. The curriculum covers phonetics, phonology, morphology, syntax, semantics, pragmatics, sociolinguistics, discourse analysis, communication theory, mass communication, media studies, public relations, journalism, organisational communication, language in advertising, language in public relations, forensic linguistics, research methods in communication, technical communication, editing and publishing, speech writing, intercultural communication, and a research project. Students develop both linguistic analysis and communication skills. The programme is designed to equip students with competences and skills for careers that apply different aspects of language and technical communication. The programme explores the interplay of language in social, political and cultural contexts and appreciates the diversity of the power of communication. Graduates are prepared for careers as communication officers, editors, publishers, speech writers, public speaking coaches, language consultants, technical writers, media officers, public relations officers, content developers, forensic linguists and researchers. They work in media houses, publishing houses, corporate communication, government, NGOs, research institutions and as consultants. The programme is accredited by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with C+ in English. The programme falls under KUCCPS Cluster 3. Prospective students should have strong analytical skills, a commitment to continuous learning, and an interest in contributing to Kenya's socio-economic development. The programme provides a solid foundation for further postgraduate study and professional advancement in related fields.

The Bachelor of Mass Communication is a four-year programme that prepares students for media, communication, public relations and corporate communication roles. Students study mass communication, journalism, broadcasting, public relations and media studies. The programme combines practical media skills with communication theory for diverse communication careers. Students develop competencies in news writing, broadcasting, public relations, media production, corporate communication and digital media. They learn to write content, produce media, manage PR campaigns and communicate strategically. The programme covers mass communication theory, journalism, broadcasting, PR and digital media. In Kenya, mass communication is a dynamic field with growing media and communication platforms. Kenya's vibrant media landscape and corporate communication needs create opportunities. The Media Council of Kenya regulates journalism practice. Graduates find roles in media houses, PR firms, corporate communication, government, NGOs and digital media. Teaching is delivered through lectures, media practicals, studio sessions, industrial attachment and research projects. Students write content, produce media, operate studio equipment and undertake industrial attachment. The programme includes a final-year media project or research. Graduates pursue careers as communication officers, PR officers, journalists, media producers and corporate communication managers. Some work for media houses or PR firms. Others join corporate communication departments, government or NGOs. This programme is ideal for individuals with communication skills, creativity and interest in media and public relations.

The Bachelor of Science in Communication and Journalism is a programme that provides comprehensive training in journalism, media production and communication theory. Offered at the University of Nairobi, Kenyatta University, Maseno University, Mount Kenya University, USIU-Africa and other institutions, the programme prepares graduates for careers in journalism, media and corporate communication. The curriculum covers journalism theory, news writing and reporting, editing, media law and ethics, broadcast journalism, print journalism, online journalism, photojournalism, feature writing, investigative journalism, public relations, media research, communication theory, digital media, research methods and a research project. Students develop practical journalism and communication skills. Kenya's vibrant media landscape, digital media growth and demand for communication professionals create demand for journalism graduates. The programme is offered through lectures, practical media sessions, studio work, industrial attachment and research projects. Graduates are prepared for careers as journalists, news reporters, editors, broadcasters, media producers, PR officers, communication officers, content creators, media researchers and media consultants. They work in media houses, PR firms, corporate communication departments, NGOs, government and as freelancers. The programme is accredited by the Commission for University Education (CUE). Admission requires KCSE mean grade C+ with C+ in English or Kiswahili. KUCCPS Cluster 1. Prospective students should have strong analytical skills, a commitment to continuous learning, and an interest in contributing to Kenya's socio-economic development. The programme provides a solid foundation for further postgraduate study and professional advancement in related fields.

The Bachelor of Science in Communication and Public Relations is a degree programme that equips students with knowledge and skills in in communication and public relations. The programme falls under the Sciences category and typically spans 4 years of full-time study at accredited Kenyan universities. The curriculum covers Calculus and Linear Algebra, Organic Chemistry, Cell Biology, Classical Mechanics, Statistical Methods, Analytical Chemistry. Students engage with both theoretical foundations and practical applications, developing competencies in technical and analytical competencies. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Foundations of the Discipline, Research Methods, Communication Skills, Information Technology Fundamentals, Statistics and Data Analysis. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in General Practice, Research and Analysis, General Practice. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Science in Communication and Public Relations pursue careers as Graduate Trainee, Research Assistant, Project Officer, Analyst. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Science in Graphic Communication and Advertising is a degree programme that equips students with knowledge and skills in in graphic communication and advertising. The programme falls under the Media & Communication category and typically spans 4 years of full-time study at accredited Kenyan universities. The curriculum covers Introduction to Mass Communication, Introduction to Advertising, Graphic Design, Photography and Photojournalism, Public Relations, Copywriting. Students engage with both theoretical foundations and practical applications, developing competencies in Advertising and Copy Writing, Brand Strategy, Communication Research Methods, Digital Media Production, Graphic Design. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Introduction to Mass Communication, Introduction to Advertising, English for Journalists, News Writing, Public Relations and Advertising. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Graphic Design, Advertising, Public Relations. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Science in Graphic Communication and Advertising pursue careers as Junior Graphic Designer, Advertising Copywriter, Public Relations Assistant, Digital Content Creator. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.