Every programme, with the real numbers.

The Bachelor of Film Production and Animation is a creative arts programme that combines film production with animation technology. Offered at Multimedia University of Kenya, the programme prepares graduates for careers in the growing film and animation industry, addressing the demand for skilled content creators in film, television, gaming and digital media. The curriculum covers history of film, film theory, introduction to animation, animation principles, 2D animation, 3D animation, character design, storyboarding, screenwriting, cinematography, video camera operations, video editing, sound design, visual effects, motion graphics, digital imaging, film production, directing, producing, film for development, media and culture, entertainment law and ethics, entrepreneurship, game design, e-learning content development, and portfolio development. Students develop both film production and animation skills. The programme is designed to produce graduates who can create film and animation content for entertainment, education, advertising and gaming. Students learn about film production alongside animation techniques, preparing them for versatile creative industry careers. Animators have opportunities in video games, special effects, web animation, advertising and e-learning, while film producers work in production and post-production houses. Graduates are prepared for careers as animators, film producers, film directors, cinematographers, video editors, visual effects artists, motion graphics designers, game designers, screenwriters, sound designers, content creators and e-learning content developers. They work in film production companies, animation studios, media houses, advertising agencies, game development companies, e-learning companies and freelance practice. The programme is accredited by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with C+ in English and Kiswahili, or equivalent qualifications. Diploma graduates with at least a credit pass join in the second year. Students undertake industrial attachment in film or animation studios.

The Bachelor of Film and Theatre Production is a creative arts programme that equips students with artistic, technical and business skills for careers in film, television and theatre production. Offered at Kabarak University and other Kenyan institutions, the programme emphasises hands-on training in scriptwriting, cinematography, acting, directing and stage production. The curriculum covers theatre history, principles of stage acting, history of film, basic video camera operations, the art of storytelling, introduction to dance skills, film genres, acting for TV and film, fundamentals of filmmaking, photography and design, basic video editing, playwriting, stage directing, theatre criticism, principles of advertising, film for development, media and culture, film theory and criticism, screenwriting, director's craft, psychodrama, costume and make-up design, production design, sound design, lighting design, set design, entertainment law and ethics, producing and production management, and portfolio development. Students develop both creative and technical production skills. The programme is designed to produce graduates who can create high-quality film and theatre content for entertainment, education and development. Students learn about both film and theatre alongside practical production skills, preparing them for versatile creative industry careers. Graduates are prepared for careers as filmmakers, theatre directors, actors, screenwriters, cinematographers, sound engineers, production designers, editors, casting directors, drama teachers, arts managers and content creators. They work in film production companies, theatre companies, media houses, advertising agencies, educational institutions, arts organisations and freelance practice. The programme is accredited by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with C+ in English or Kiswahili, or equivalent qualifications. Students undertake industrial attachment in film or theatre production settings.

The Bachelor of Information and Communication Technology is a four-year programme that prepares students for ICT careers including software development, network management, database administration and IT support. Students study programming, networking, databases, web technologies and IT management. The programme combines technical skills with business understanding for ICT roles. Students develop competencies in software development, network administration, database management, web development, cybersecurity and IT project management. They learn to develop software, manage networks, design databases and implement IT solutions. The programme covers programming, networking, databases, web technologies and IT management. In Kenya, ICT is a rapidly growing sector with demand from fintech, mobile technology, e-commerce and digital transformation. Kenya's Silicon Savannah reputation and tech innovation create opportunities. The Communications Authority of Kenya regulates the sector. Graduates find roles in tech companies, banks, telecommunications, government and consulting firms. Teaching is delivered through lectures, computer laboratory sessions, programming projects, industrial attachment and research projects. Students write code, configure networks, design databases and undertake industrial attachment. The programme includes a final-year software or research project. Graduates pursue careers as software developers, network administrators, database administrators, web developers and IT support officers. Some work for tech companies or banks. Others join telecommunications, government or start their own ventures. This programme is ideal for individuals with computing aptitude, problem-solving skills and interest in technology.

The Bachelor of Science in Graphic Communication and Advertising is a degree programme that equips students with knowledge and skills in in graphic communication and advertising. The programme falls under the Media & Communication category and typically spans 4 years of full-time study at accredited Kenyan universities. The curriculum covers Introduction to Mass Communication, Introduction to Advertising, Graphic Design, Photography and Photojournalism, Public Relations, Copywriting. Students engage with both theoretical foundations and practical applications, developing competencies in Advertising and Copy Writing, Brand Strategy, Communication Research Methods, Digital Media Production, Graphic Design. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Introduction to Mass Communication, Introduction to Advertising, English for Journalists, News Writing, Public Relations and Advertising. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Graphic Design, Advertising, Public Relations. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Science in Graphic Communication and Advertising pursue careers as Junior Graphic Designer, Advertising Copywriter, Public Relations Assistant, Digital Content Creator. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Certificate in Communication and Digital Media is a foundational programme that introduces students to modern communication practices with a focus on digital media technologies. Offered at Pioneer International University, the programme prepares learners for entry-level roles in digital media, corporate communication and content creation. Students develop competencies in digital content production, social media management, multimedia storytelling, online journalism and digital marketing communication. The curriculum combines communication theory with practical digital media skills, enabling graduates to support organisations in managing their digital presence and content strategies. Kenya's digital media landscape is rapidly expanding with growth in social media usage, online content consumption and digital marketing. Organisations across sectors require personnel who can create engaging digital content, manage social media platforms and support digital communication strategies. Teaching is delivered through classroom instruction, media laboratory sessions and project-based learning. Students produce digital content including videos, podcasts, graphics and social media campaigns using industry-standard tools and platforms. Graduates typically find employment as digital content creators, social media assistants, multimedia assistants or digital marketing assistants in corporate organisations, media houses, agencies and NGOs. Many proceed to pursue diploma or degree-level qualifications in communication, media studies or digital journalism. The programme is ideal for KCSE graduates with an interest in digital media and communication who wish to enter the field with practical digital content skills.

The Certificate in Public Relations provides foundational training in public relations principles, media relations, corporate communication, stakeholder engagement, and communication strategy. Students learn PR concepts, media management, communication writing, event management, crisis communication, and digital PR. The programme is designed for individuals seeking entry-level positions in public relations or as a pathway to further studies in communication. Students develop competencies in public relations strategy, media relations, communication writing, stakeholder engagement, event management, crisis communication, and digital communication. The curriculum covers introduction to public relations, media relations, PR writing and communication, corporate communication, event management, crisis communication, digital PR and social media, and PR ethics. Practical skills are developed through case studies and PR project work. Public relations skills are in high demand across Kenya's corporate sector, NGOs, government agencies, and media organisations. Every organisation needs to manage its public image, engage with stakeholders, and communicate effectively with audiences. Kenya's growing media landscape and digital communication environment create sustained demand for PR skills. The programme addresses the demand for foundational public relations training. The programme combines classroom lectures with case studies, practical exercises, and PR project work. Students develop PR plans, write press releases, create communication strategies, and practise media relations. Teaching methods include lectures, case studies, group discussions, and project-based work. The programme emphasises practical communication skills needed by PR professionals. Graduates find employment as PR assistants, communication assistants, media relations assistants, or corporate communication support staff in companies, NGOs, government agencies, and PR agencies. The certificate also provides a pathway to diploma and degree programmes in public relations, communication, and media studies. This programme is ideal for KCSE graduates with an interest in communication, media, and public relations, as well as individuals seeking practical communication skills for employment in Kenya's corporate and media sectors. The programme provides directly employable skills in public relations and corporate communication.

The Certificate in Social Media Marketing provides foundational training in social media strategy, content creation, digital marketing, social media analytics, and online brand management. Students learn social media platforms, content marketing, social media advertising, community management, and social media analytics. The programme is designed for individuals seeking entry-level positions in digital marketing or as a pathway to further studies in marketing and communication. Students develop competencies in social media strategy, content creation, social media advertising, community management, social media analytics, influencer marketing, and digital brand management. The curriculum covers introduction to social media marketing, social media platforms and strategy, content creation and curation, social media advertising, community management, social media analytics, influencer marketing, and social media marketing project work. Practical skills are developed through case studies and campaign development exercises. Social media marketing skills are in high demand in Kenya as businesses increasingly use digital platforms to reach customers. Companies, agencies, NGOs, and media organisations require personnel who can manage social media presence, create content, and run digital marketing campaigns. Kenya's growing internet penetration and mobile usage create sustained demand for social media marketing skills. The programme addresses the demand for foundational digital marketing training. The programme combines classroom lectures with case studies, practical exercises, and social media campaign project work. Students study social media concepts, create content, develop advertising campaigns, and analyse social media metrics. Teaching methods include lectures, case studies, group discussions, and project-based work. The programme emphasises practical social media marketing skills. Graduates find employment as social media assistants, digital marketing assistants, content creators, community managers, or social media coordinators in companies, digital agencies, NGOs, and media organisations. The certificate also provides a pathway to diploma programmes in digital marketing and social media marketing. This programme is ideal for KCSE graduates with an interest in digital marketing, social media, and online communication, as well as individuals seeking practical skills for Kenya's growing digital economy. The programme provides directly employable skills in social media marketing.

The Diploma in Film/Video Programmes Production (Camera) is a TVET CDACC Level 6 qualification that equips learners with competencies in camera operation, cinematography, lighting, and visual storytelling for film, television, and digital media production. The curriculum covers camera types and lenses, framing and composition, camera movement, lighting techniques, visual aesthetics, exposure control, cinematography for narrative and documentary, multi-camera production, scriptwriting fundamentals, sound recording, editing, and production management. The programme is accredited by TVET CDACC under the Film/Video Programme Production Level 6 qualification (code 021106T4, ISCED 0211) and examined by KNEC at KIMC. The Kenya Film Commission provides industry oversight. Training combines classroom theory with extensive studio and field practicals using professional cameras, lighting rigs, tripods, gimbals, and audio recording equipment. Trainees work on individual and collaborative film projects, documentary shoots, and multi-camera studio productions. Graduates find employment in television stations, film production companies, advertising agencies, digital content platforms, corporate communications, and independent filmmaking. Major employers include Kenya Broadcasting Corporation, Citizen TV, Nation Media Group, Standard Group, Showmax, Netflix local productions, and numerous production houses. The programme suits KCSE graduates with a mean grade of C who have a passion for visual storytelling and filmmaking, as well as certificate holders seeking to upgrade. It provides a progression pathway to degree programmes in Film Production, Media Studies, or Mass Communication.

The Diploma in Journalism and Media Studies is a comprehensive programme that prepares learners for careers in the dynamic media and communications industry. The course covers news writing and reporting, broadcast production, photojournalism, media law and ethics, online journalism, and media management, equipping students with both traditional and digital media competencies. Students develop practical skills in interviewing techniques, news gathering, feature writing, sub-editing, radio and television production, camera operation, video editing, and online content creation. The programme also covers public relations principles, advertising fundamentals, and mass media research methodologies, ensuring graduates understand the broader media ecosystem. Kenya's media landscape is one of the most vibrant in East Africa, with over 100 licensed radio stations, numerous television channels, and a rapidly growing digital media sector. The expansion of online platforms and social media has created new opportunities for content creators, digital journalists, and multimedia producers who can navigate both traditional and new media environments. The programme combines classroom lectures with extensive practical studio work. Students operate campus radio and television studios, produce news bulletins, write articles for publications, and undertake industrial attachment in media houses, PR firms, or digital content companies. Assessment includes continuous practical assignments, portfolio development, and final examinations. Graduates find employment as reporters, sub-editors, radio and television producers, news anchors, photojournalists, copywriters, social media managers, and public relations officers. They work in media houses, corporate communications departments, NGOs, government information services, and digital content agencies. Many also pursue freelance journalism and content creation. This programme is ideal for KCSE graduates with a mean grade of C- (minus) who have strong writing skills, curiosity about current affairs, and a passion for storytelling across multiple media platforms. Proficiency in English and Kiswahili is essential for success in this field.

The Doctor of Philosophy in Communications Studies is a doctoral programme offered by Kenyan universities, designed to provide advanced training and research opportunities in communication and media studies. The programme is accredited by the Commission for University Education (CUE) and delivered through coursework, seminars, and independent research. Students engage with media theory, communication research, journalism, and digital media through a structured curriculum that combines theoretical foundations with practical applications. The programme emphasises media literacy, communication ethics, and digital transformation and prepares scholars to contribute original research to the discipline. Kenya's media landscape is evolving rapidly with digital transformation, requiring skilled communication professionals. The programme addresses national development priorities and aligns with Kenya's Vision 2030, which emphasises the need for highly trained professionals in media and communication. Graduates are equipped to tackle complex challenges facing the country and the East African region. Teaching methods include lectures, seminars, laboratory sessions where applicable, fieldwork, and supervised research. Students work closely with faculty supervisors to develop their research proposals, conduct original research, and produce a thesis or dissertation that contributes new knowledge to the field. Graduates pursue careers as university lecturers, media researchers, communication consultants, and policy analysts in universities, research institutions, government agencies, non-governmental organisations, and private sector firms. The programme provides a strong foundation for academic careers and leadership roles in media and communication. This programme is ideal for individuals with a strong academic background in communication, journalism, or a related field who are passionate about research and advancing knowledge in communication and media studies. It suits those who wish to contribute to policy development, innovation, and evidence-based decision-making in Kenya and beyond.

The Doctor of Philosophy in Information and Communication Technology is a doctoral programme offered at JKUAT through the School of Computing and Information Technology, at Kenyatta University, and at Maseno University. It is designed to produce scholars capable of advancing research in ICT, computing and digital technology. The programme addresses Kenya's ICT research and digital economy development needs. Students engage with advanced topics in ICT theory, computer networks, software engineering, data science, artificial intelligence, cybersecurity, cloud computing, mobile computing, ICT policy and research methods. The curriculum emphasises original research that develops ICT innovations for Kenya's digital economy. Kenya's digital economy growth, Silicon Savannah development, mobile technology innovation, ICT policy development, cybersecurity challenges, AI adoption and the need for computing research create demand for doctoral-level ICT expertise. The programme supports Kenya's digital economy and ICT development goals. Teaching is delivered through coursework, laboratory sessions and supervised research. At JKUAT, the School of Computing and Information Technology (SCIT) offers PhD with total cost KSh 681,250 over 3 years. At KU, PhD in ICT-related areas is offered at approximately KSh 281,398/year. At Maseno, ICT is offered through the School of Computing and Informatics. Graduates pursue careers as university professors, ICT researchers, software architects, data scientists and ICT consultants. They work in universities, ICT Authority, technology companies, research institutes and international tech organisations.

The Doctor of Philosophy in Journalism is a doctoral programme offered at the University of Nairobi through the School of Journalism and Mass Communication and at Kenyatta University through the School of Creative and Performing Arts, Film and Media Studies. It is designed to produce scholars capable of advancing research in journalism, media studies and mass communication. The programme addresses Kenya's journalism research and media development needs. Students engage with advanced topics in journalism theory, media and society, communication research, digital journalism, media ethics, media law, development communication, political communication, media economics and research methods. The curriculum emphasises original research that develops journalism insights for Kenya's media landscape. Kenya's vibrant media sector, digital media transformation, press freedom challenges, media regulation needs, development communication demands and the growth of media research create demand for doctoral-level journalism expertise. The programme supports Kenya's media development and communication goals. Teaching is delivered through coursework and supervised research. At UoN, the School of Journalism and Mass Communication offers PhD in Communication and Information Studies by thesis. Total fees KSh 450,000. Application fee KSh 4,000 for PhD. At KU, media studies PhD is offered at KSh 244,800/year for East Africans. Graduates pursue careers as university professors, journalism researchers, media consultants, communication directors and policy analysts. They work in universities, Media Council of Kenya, media houses, Ministry of Information and Communication and international media organisations.

The Doctor of Philosophy in Mass Communication is a doctoral programme offered at the University of Nairobi through the School of Journalism and Mass Communication and at Kenyatta University. It is designed to produce scholars capable of advancing research in mass communication, media studies and communication theory. The programme addresses Kenya's mass communication research and media development needs. Students engage with advanced topics in mass communication theory, media effects, communication research methods, digital media, media ethics, media law, development communication, political communication, health communication and research methods. The curriculum emphasises original research that develops mass communication insights for Kenya's media landscape. Kenya's vibrant media sector, digital media transformation, press freedom, media regulation, development communication demands, health communication campaigns and the growth of communication research create demand for doctoral-level mass communication expertise. The programme supports Kenya's media development and communication goals. Teaching is delivered through coursework and supervised research. At UoN, the School of Journalism and Mass Communication offers PhD in Communication and Information Studies by thesis. Total fees KSh 450,000. Application fee KSh 4,000 for PhD. At KU, mass communication PhD is offered at KSh 244,800/year for East Africans. Graduates pursue careers as university professors, mass communication researchers, media consultants, communication directors and policy analysts. They work in universities, Media Council of Kenya, media houses, Ministry of Information and international media organisations.

The Doctor of Philosophy in Media and Communication Studies is a doctoral programme offered at the University of Nairobi through the School of Journalism and Mass Communication, at Maseno University, and at St Paul's University. It is designed to produce scholars capable of advancing research in media studies, communication theory and digital media. The programme addresses Kenya's media research and communication development needs. Students engage with advanced topics in media theory, communication research, digital media, media ethics, media law, development communication, political communication, health communication, corporate communication and research methods. The curriculum emphasises original research that develops media and communication insights for Kenya's media landscape. Kenya's vibrant media sector, digital transformation, press freedom, media regulation, corporate communication needs and the growth of media research create demand for doctoral-level media and communication expertise. The programme supports Kenya's media development and communication goals. Teaching is delivered through coursework and supervised research. At UoN, the School of Journalism and Mass Communication offers PhD in Communication and Information Studies (CIS) with 9 course units at KSh 50,000 each (KSh 450,000), Year 1 total KSh 505,000, Year 2 KSh 223,000, Year 3 KSh 273,000, grand total KSh 1,001,000 over 3 years. At Maseno University, PhD in Communication and Media Studies is offered with application fee KSh 2,000. Graduates pursue careers as university professors, media researchers, communication consultants, corporate communication directors and policy analysts. They work in universities, Media Council of Kenya, media houses, corporate organisations and international bodies.

The Doctor of Philosophy in Communication and Media is a doctoral programme offered at the University of Nairobi through the Department of Journalism and Mass Communication, at Maseno University through the School of Information Sciences, and at Moi University through the Department of Communication Studies. It is designed to produce scholars capable of advancing research in communication, media studies and journalism. The programme addresses Kenya's communication research and media development needs. Students engage with advanced topics in communication theory, media studies, journalism research, communication governance, digital media, public relations, development communication, media ethics, political communication and research methods. The curriculum emphasises original research that develops communication insights for Kenya's media and communication challenges. Kenya's vibrant media sector, digital media transformation, communication governance, press freedom, development communication, political communication, public relations industry, media ethics debates and the demand for communication research create demand for doctoral-level communication and media expertise. The programme supports Kenya's media and communication sector development goals. Teaching is delivered through coursework, seminars and supervised research. At UoN, the Department of Journalism and Mass Communication offers PhD in Communication and Information Studies, 4 years full-time, 5 years part-time. Application fee KSh 4,000. At Maseno, PhD in Communication and Media Studies. Application fee KSh 2,000. At Moi, DPhil in Communication Studies, 3 years, application fee KSh 2,000. Graduates pursue careers as university professors, communication researchers, media analysts, communications directors and journalism educators. They work in universities, media houses, government communication departments, PR firms and international organisations.

<p>The Master of Arts in Communication is a postgraduate programme designed to equip students with advanced theoretical knowledge and practical skills in media, communication, and information studies. Offered at five Kenyan universities, the programme prepares graduates for leadership roles in journalism, public relations, corporate communication, development communication, and academia. The curriculum draws on interdisciplinary perspectives, integrating communication theory with research methodologies and emerging digital technologies. Students engage with core areas including communication theory, media ethics and law, research methodology, and strategic communication. The programme emphasises both scholarly rigour and professional practice, requiring students to complete coursework, examinations, and a research project or thesis. Elective units allow specialisation in areas such as development communication, corporate communication, media studies, and digital communication. Admission requires a bachelor's degree with at least an Upper Second Class Honours in communication, media studies, journalism, or a related social science field. Applicants with a Lower Second Class Honours and relevant work experience may also be considered. The programme is delivered through coursework, seminars, and independent research, fostering critical analysis and independent thinking. The programme is accredited by the Commission for University Education (CUE) and, in the case of USIU-Africa, also holds dual accreditation from the WASC Senior College and University Commission in the United States. This dual recognition enhances the global portability of the qualification. Graduates are equipped to address emerging communication challenges in a rapidly evolving media landscape shaped by digital transformation. Career prospects include roles in corporate communication, public relations, media management, development communication, academia, and policy advisory. Graduates work in government, private sector, civil society, international organisations, and media houses. The programme also provides a foundation for doctoral studies in communication and related fields. With Kenya's growing media industry and the increasing importance of strategic communication in governance and business, the programme addresses a demonstrated market need for highly skilled communication professionals. The curriculum is informed by industry trends, technological change, and the broader development agenda encapsulated in Vision 2030 and the Sustainable Development Goals.</p><h3>Skills Required</h3><ul><li>Strategic communication planning</li><li>Media analysis and criticism</li><li>Research methodology and data analysis</li><li>Public relations management</li><li>Digital media production</li><li>Crisis communication</li><li>Academic writing and scholarly publishing</li><li>Interpersonal and intercultural communication</li><li>Media law and ethics</li><li>Content strategy and editorial management</li></ul><h3>Key Subjects</h3><ul><li>Communication Theory</li><li>Media Ethics and Law</li><li>Research Methodology</li><li>Strategic Communication</li><li>Public Relations Theory and Practice</li><li>International Communication</li><li>Organisational Communication</li><li>Digital Media and Communication</li><li>Communication and Social Change</li><li>Media and Cultural Studies</li></ul><h3>Certifications</h3><ul><li>Public Relations Society of Kenya (PRSK) Certification</li><li>IABC Strategic Communication Management Certification</li><li>Media Council of Kenya Journalist Accreditation</li><li>Google Digital Marketing Certification</li></ul><h3>Specializations</h3><h4>Corporate Communication</h4><p>Focuses on internal and external corporate messaging, reputation management, stakeholder engagement, and strategic public relations within organisational settings.</p><h4>Development Communication</h4><p>Examines the role of communication in social change, development projects, community engagement, and behaviour change communication in developing contexts.</p><h4>Media Studies</h4><p>Explores media theory, media effects, audience analysis, journalism studies, and the political economy of media in contemporary society.</p><h4>Digital Communication</h4><p>Addresses digital media platforms, online content strategy, social media analytics, and the impact of digital technologies on communication practices.</p><h4>Public Relations</h4><p>Covers public relations theory, campaign planning, media relations, issues management, and corporate social responsibility communication.</p><h4>Organisational Communication</h4><p>Studies communication flows within organisations, leadership communication, change management, and organisational culture.</p><h4>Journalism Studies</h4><p>Focuses on advanced journalism practice, investigative reporting, multimedia storytelling, and journalism ethics in the digital age.</p><h4>Communication Research</h4><p>Emphasises quantitative and qualitative research methods, audience research, media effects studies, and research project design.</p>

<p>The Master of Arts in Communication and Media Studies is a postgraduate programme that provides advanced training in communication theory, media analysis, and strategic communication practices. Offered at Maseno University and Pwani University, the programme blends theoretical frameworks with practical applications, enabling students to critically examine the evolving media landscape and conduct impactful research. The curriculum covers advanced topics including communication theories, media law and ethics, research methods, African communication systems, media and democracy, and behaviour change communication. Students choose between a thesis or project pathway, with elective courses allowing specialisation in areas such as broadcast media, public relations, health communication, and photojournalism. Admission requires a bachelor's degree with at least an Upper Second Class Honours in communication, media studies, or a related discipline from a recognised university. Applicants with a Lower Second Class Honours and at least two years of relevant work or research experience may also be considered. The programme is delivered through coursework, seminars, practical exercises, and independent research. Both institutions are accredited by the Commission for University Education (CUE), ensuring that the programme meets national quality standards for university education in Kenya. The programme prepares graduates for careers in media, academia, corporate communication, public relations, and development communication. Career prospects include roles in media management, journalism, public relations, corporate communication, development communication, and academia. Graduates work in media houses, government, non-governmental organisations, corporate sector, and educational institutions. The programme also provides a foundation for doctoral studies in communication and related fields. With Kenya's dynamic media environment and the growing importance of evidence-based communication in governance, public health, and development, the programme addresses a clear market need for professionals who can bridge theory and practice in communication and media studies.</p><h3>Skills Required</h3><ul><li>Advanced communication theory analysis</li><li>Media research methodology</li><li>Media law and ethical reasoning</li><li>Strategic media management</li><li>Behaviour change communication design</li><li>Broadcast media production and writing</li><li>Intercultural communication competence</li><li>Public relations management</li><li>Photojournalism and visual storytelling</li><li>Academic writing and dissertation research</li></ul><h3>Key Subjects</h3><ul><li>Advanced Theories of Communication</li><li>Media Law and Ethics</li><li>African Communication Systems</li><li>Research Methods in Communication</li><li>Media and Democracy</li><li>Intercultural Communication</li><li>Behaviour Change Communication</li><li>Strategic Media House Management</li><li>Broadcast Media Writing and Production</li><li>Public Relations Management</li></ul><h3>Certifications</h3><ul><li>Media Council of Kenya Journalist Accreditation</li><li>Public Relations Society of Kenya (PRSK) Certification</li><li>Google Digital Marketing Certification</li><li>IABC Strategic Communication Management Certification</li></ul><h3>Specializations</h3><h4>Media Studies</h4><p>Focuses on advanced media theory, media effects, audience analysis, and the political economy of media in African and global contexts.</p><h4>Public Relations Management</h4><p>Covers strategic PR planning, reputation management, stakeholder engagement, and corporate communication in contemporary organisational settings.</p><h4>Broadcast Media</h4><p>Develops skills in broadcast media writing, production, and management for radio, television, and digital platforms.</p><h4>Health Communication</h4><p>Examines integrated health communication, behaviour change campaigns, and public health messaging strategies.</p><h4>Development Communication</h4><p>Explores the role of communication in social change, development projects, and community engagement in African contexts.</p><h4>Photojournalism</h4><p>Focuses on visual storytelling, advanced news photography, and the ethical dimensions of photojournalism in contemporary media.</p><h4>Environmental Communication</h4><p>Addresses communication strategies for environmental issues, climate change awareness, and natural resource management.</p><h4>Media Entrepreneurship</h4><p>Covers strategic media house management, media business models, and entrepreneurial approaches to media ventures.</p>

<p>The Master of Arts in Communication and Technology is a postgraduate programme offered by the University of Kabianga through the School of Arts and Social Sciences. The programme provides advanced training in communication theory, media technology, and digital communication, preparing graduates for careers in the rapidly evolving media and communication landscape. The programme combines communication theory with practical technology skills, equipping students to navigate the intersection of media, technology, and society. Students develop competence in digital media production, communication research, media policy, and strategic communication using emerging technologies. Core areas of study include communication theory, digital media technologies, media and society, communication research methods, digital journalism, strategic communication, media policy and regulation, and new media analytics. The programme integrates theoretical understanding with practical application of communication technologies. The University of Kabianga is a public university located in Kericho County, established as a constituent college of Moi University before gaining full university status in 2013. The School of Arts and Social Sciences offers programmes in communication, public relations, and social sciences, serving the western Kenya region and beyond. The programme is designed for both recent graduates and communication professionals seeking to advance their skills in digital communication technologies. Students benefit from the university's modern facilities and its location in a region with growing media and communication infrastructure. Graduates are prepared for careers as communication specialists, digital media managers, corporate communications officers, media analysts, content strategists, and communication technology consultants in media houses, corporate organisations, government agencies, and non-governmental organisations.</p><h3>Skills Required</h3><ul><li>Digital Media Production</li><li>Communication Theory</li><li>Strategic Communication</li><li>Media Research Methods</li><li>Digital Journalism</li><li>New Media Analytics</li><li>Media Policy and Regulation</li><li>Content Strategy</li><li>Communication Technology Integration</li><li>Corporate Communication</li></ul><h3>Key Subjects</h3><ul><li>Communication Theory</li><li>Digital Media Technologies</li><li>Media and Society</li><li>Communication Research Methods</li><li>Digital Journalism</li><li>Strategic Communication</li><li>Media Policy and Regulation</li><li>New Media Analytics</li><li>Corporate Communication</li><li>Media Management</li></ul><h3>Certifications</h3><ul><li>Media Council of Kenya Accreditation</li><li>Google Digital Marketing Certification</li></ul><h3>Specializations</h3><h4>Digital Media</h4><p>Focuses on digital media production, online content creation, and the use of digital platforms for communication and engagement.</p><h4>Strategic Communication</h4><p>Examines strategic communication planning, corporate communications, and public relations in the digital age.</p><h4>Digital Journalism</h4><p>Covers digital news production, online journalism, data journalism, and multimedia storytelling techniques.</p><h4>Media Policy and Regulation</h4><p>Examines media policy frameworks, regulatory environments, and the legal dimensions of communication technology in Kenya and East Africa.</p><h4>New Media Analytics</h4><p>Focuses on analytics and measurement of digital media performance, including social media metrics, audience analysis, and data-driven communication strategy.</p><h4>Corporate Communication</h4><p>Covers corporate communication management, internal communication, crisis communication, and stakeholder engagement using digital technologies.</p><h4>Communication for Development</h4><p>Examines the use of communication technologies for development, including health communication, agricultural extension, and community engagement.</p><h4>Media Management</h4><p>Focuses on management of media organisations, including digital transformation, content management systems, and media business models.</p>

<p>The Master of Arts in Digital Journalism is a two-year graduate programme offered by Aga Khan University through the Graduate School of Media and Communications in Nairobi. The programme combines real-life practice with academic rigour to position early and mid-career journalists as leaders in their field. The programme enables journalists to develop knowledge, skills, and professional qualities for success at the highest levels of their profession. Students work with world-renowned journalists and scholars as they blend practice, critical thinking, and theory in their coursework, with a focus on digital media transformation. Core areas of study include digital journalism practice, multimedia storytelling, data journalism, media ethics and law, digital media entrepreneurship, investigative journalism, audience engagement strategies, and research methods in journalism. The programme emphasises both technical skills and critical understanding of the rapidly evolving media landscape. Aga Khan University's Graduate School of Media and Communications is a premier institution providing media education in East Africa. The school is part of AKU's global network, with strong connections to international media organisations and standards of excellence in journalism education. The programme is designed for early and mid-career journalists with professional experience, requiring a minimum of two years in journalism or related fields. The curriculum includes one and a half years of classwork and six months of project or research work, culminating in a professional project or thesis. Graduates are prepared for careers as digital journalists, editors, media managers, data journalists, content strategists, and media entrepreneurs in newsrooms, digital media companies, corporate communications, and independent media ventures across East Africa and globally.</p><h3>Skills Required</h3><ul><li>Digital Journalism Practice</li><li>Multimedia Storytelling</li><li>Data Journalism</li><li>Media Ethics and Law</li><li>Investigative Journalism</li><li>Digital Media Entrepreneurship</li><li>Audience Engagement Strategies</li><li>Content Management Systems</li><li>Mobile Journalism</li><li>Research Methods in Journalism</li></ul><h3>Key Subjects</h3><ul><li>Digital Journalism Practice</li><li>Multimedia Storytelling</li><li>Data Journalism</li><li>Media Ethics and Law</li><li>Digital Media Entrepreneurship</li><li>Investigative Journalism</li><li>Audience Engagement Strategies</li><li>Mobile Journalism</li><li>Research Methods in Journalism</li><li>Media Leadership</li></ul><h3>Certifications</h3><ul><li>Media Council of Kenya Accreditation</li><li>Google News Initiative Certification</li></ul><h3>Specializations</h3><h4>Multimedia Journalism</h4><p>Focuses on multimedia content production including video, audio, photography, and interactive storytelling for digital platforms.</p><h4>Data Journalism</h4><p>Covers data collection, analysis, visualisation, and storytelling using data-driven approaches to journalism.</p><h4>Investigative Journalism</h4><p>Examines investigative reporting techniques, document analysis, source development, and digital tools for investigative work.</p><h4>Media Entrepreneurship</h4><p>Focuses on building and managing digital media ventures, including business models, audience development, and monetisation strategies.</p><h4>Mobile Journalism</h4><p>Covers mobile-first journalism production using smartphones and portable technology for reporting, editing, and publishing.</p><h4>Audience Engagement</h4><p>Examines strategies for building and engaging digital audiences, including social media, community management, and analytics.</p><h4>Media Leadership</h4><p>Focuses on leadership and management of media organisations, including newsroom management, editorial strategy, and digital transformation.</p><h4>Development Journalism</h4><p>Covers journalism focused on development issues including health, education, environment, and social change in African contexts.</p>

<p>The Master of Arts in Journalism and Media Studies is a two-year postgraduate programme offered by Multimedia University of Kenya and Mount Kenya University. The programme provides advanced training in journalism, media studies, and communication, preparing graduates for leadership roles in the rapidly evolving media and communications industry. The programme combines theoretical foundations with practical skills in multimedia storytelling, digital journalism, broadcast production, and media management. Students examine the role of media in society, media law and ethics, and the impact of digital transformation on journalism practice. Core areas of study include advanced theories of communication, media law and ethics, research methods in communication, broadcast media production, digital journalism, media and democracy, and strategic media management. The curriculum is fully responsive to the digital transformation reshaping the media industry. At Multimedia University of Kenya, the programme is offered through the Faculty of Media and Communication, which is one of Kenya's leading providers of practice-based media education. The faculty comprises the Department of Journalism and Communication and the Department of Film and Broadcast Production, offering distinct yet interconnected pathways into the media and creative industries. The curriculum covers multimedia storytelling, data journalism, online publishing, digital content strategy, social media analytics, and crisis communication in the digital age. Artificial intelligence is integrated as both a practical tool and a subject of critical inquiry, with students engaging with AI-assisted writing, automated journalism, and ethical dimensions of emerging technologies. Graduates are prepared for roles as journalists, editors, media producers, communications managers, public relations specialists, and media educators. Kenya's vibrant media landscape with numerous television stations, radio networks, digital platforms, and international media outlets provides diverse career opportunities.</p><h3>Skills Required</h3><ul><li>Multimedia Storytelling</li><li>Digital Journalism</li><li>Media Law and Ethics</li><li>Broadcast Media Production</li><li>Research Methods in Communication</li><li>Strategic Media Management</li><li>Data Journalism</li><li>Content Strategy and Audience Analytics</li><li>Crisis Communication</li><li>Media and Democracy Analysis</li></ul><h3>Key Subjects</h3><ul><li>Advanced Theories of Communication</li><li>Media Law and Ethics</li><li>Research Methods in Communication</li><li>Broadcast Media Production</li><li>Media and Democracy</li><li>Strategic Media House Management</li><li>Digital Journalism and Online Publishing</li><li>African Communication Systems</li><li>Behaviour Change Communication</li><li>Public Relations Management</li></ul><h3>Certifications</h3><ul><li>Media Council of Kenya Journalist Accreditation</li><li>Google News Initiative Certification</li></ul><h3>Specializations</h3><h4>Digital Journalism</h4><p>Focuses on multimedia storytelling, data journalism, online publishing, and digital content strategy across platforms and formats.</p><h4>Broadcast Media Production</h4><p>Covers television and radio production, broadcast writing, studio operations, and digital broadcasting technologies.</p><h4>Media Management and Entrepreneurship</h4><p>Examines strategic media house management, media business models, and entrepreneurial approaches to media ventures.</p><h4>Corporate Communication and Public Relations</h4><p>Focuses on strategic communication, public relations management, corporate reputation, and stakeholder engagement.</p><h4>Health Communication</h4><p>Covers integrated health communication, behaviour change communication, and public health messaging strategies.</p><h4>Development Communication</h4><p>Examines the role of media in development, behaviour change communication, and community engagement strategies.</p><h4>Media and Democracy</h4><p>Studies the relationship between media and democratic governance, including media policy, press freedom, and civic journalism.</p><h4>Environmental Communication</h4><p>Focuses on environmental journalism, climate communication, and sustainability reporting.</p>

<p>The Master of Arts in Strategic Communications is a postgraduate programme that combines real-life practice with academic rigour to position communication professionals for leadership in a complex and rapidly changing media landscape. The programme equips students with strategic communication skills needed to drive impact across corporate, public, and development sectors. Core areas of study include strategic communication theory, risk and crisis communication, leadership and innovation, health and development communication, global communication, political communication, financial communication and investor relations, digital media strategy, stakeholder engagement, and research methods. Students engage with emerging issues in the communication environment across multiple markets. The programme is offered by Aga Khan University through its Graduate School of Media and Communications (GSMC) in Nairobi. The GSMC is a premier media and communications school offering world-class training that blends practice, critical thinking, and theory. The programme is designed for communication professionals seeking to advance their strategic capabilities. Students develop competencies in strategic message design, stakeholder analysis, crisis communication management, digital media strategy, brand positioning, campaign planning, communication research, and leadership. The programme combines coursework, practical projects, and a research component, integrating theoretical knowledge with real-world communication challenges. The programme is delivered over two years with a curriculum that spans different forms of strategic communication across markets. Students learn to leverage stakeholder insights to deliver action-inspiring messages and build mutually beneficial relationships between organisations and their stakeholders. Graduates pursue careers as communication directors, strategic communication consultants, corporate affairs managers, public relations managers, crisis communication specialists, political communication strategists, and development communication specialists in corporate organisations, government, NGOs, international organisations, and media houses.</p><h3>Skills Required</h3><ul><li>Strategic Communication Planning</li><li>Risk and Crisis Communication</li><li>Digital Media Strategy</li><li>Stakeholder Engagement and Analysis</li><li>Corporate Communication Management</li><li>Political Communication</li><li>Health and Development Communication</li><li>Financial Communication and Investor Relations</li><li>Brand Positioning and Reputation Management</li><li>Communication Research Methods</li></ul><h3>Key Subjects</h3><ul><li>Strategic Communication Theory</li><li>Risk and Crisis Communication</li><li>Leadership and Innovation in Communication</li><li>Health and Development Communication</li><li>Global Communication</li><li>Political Communication</li><li>Financial Communication and Investor Relations</li><li>Digital Media Strategy</li><li>Stakeholder Engagement</li><li>Communication Research Methods</li></ul><h3>Certifications</h3><ul><li>PRSK Professional Certification</li><li>IABC Strategic Communication Certification</li></ul><h3>Specializations</h3><h4>Corporate Communication</h4><p>Focuses on corporate communication strategy, brand management, reputation management, investor relations, and internal communication in corporate organisations.</p><h4>Crisis and Risk Communication</h4><p>Examines crisis communication theory and practice, risk communication strategies, crisis management frameworks, and organisational resilience through effective communication.</p><h4>Political Communication</h4><p>Covers political communication strategies, campaign communication, government public affairs, political messaging, and media relations in political contexts.</p><h4>Health and Development Communication</h4><p>Focuses on health communication, development communication, behaviour change communication, and social mobilisation in public health and development programmes.</p><h4>Digital Media Strategy</h4><p>Examines digital media strategy, social media management, content strategy, digital storytelling, and online reputation management in contemporary communication practice.</p><h4>Financial Communication</h4><p>Covers financial communication, investor relations, financial reporting communication, and corporate financial messaging for stakeholders and markets.</p><h4>Global Communication</h4><p>Explores global communication strategies, cross-cultural communication, international media relations, and communication in multinational and multicultural contexts.</p><h4>Leadership Communication</h4><p>Focuses on leadership communication, executive communication coaching, change communication, and communication for organisational leadership and innovation.</p>

<p>The Master of Philosophy in Communication and Journalism is a postgraduate programme that trains professionals to become specialists in communication research, journalism practice, and media studies. The programme prepares graduates to conduct scholarly research, produce high-quality journalism, and contribute to media development in Kenya and beyond. Core areas of study include communication theory, journalism research methods, media ethics, development communication, digital media, political communication, media and society, newsroom management, documentary production, and academic writing. Students engage with both theoretical foundations and practical applications in communication and journalism. The programme is offered by Maasai Mara University, Kenya Highlands University, and KCA University, with Moi University as a college. Moi University offers MPhil in Communication and Journalism through its School of Information Sciences. The programme is designed for professionals seeking to advance their expertise in communication research and journalism practice. Students develop competencies in communication research, journalistic writing, media analysis, digital media production, development communication, media ethics, political communication, and academic scholarship. The programme includes coursework, research projects, seminars, examinations, and a research thesis. The programme typically runs for two academic years with full-time study mode. The programme is delivered over two years with full-time and part-time study options. Students complete coursework in the first year and focus on research and thesis in the second year. The programme is designed for communication professionals, journalists, and scholars seeking to advance their knowledge and research skills. Graduates pursue careers as communication researchers, journalists, media analysts, development communication specialists, media educators, and communication consultants in media houses, universities, NGOs, government, and international organisations.</p><h3>Skills Required</h3><ul><li>Communication Research and Analysis</li><li>Journalistic Writing and Reporting</li><li>Media Theory and Criticism</li><li>Digital Media Production and Management</li><li>Development Communication Strategy</li><li>Media Ethics and Professional Standards</li><li>Political Communication and Analysis</li><li>Documentary and Feature Production</li><li>Newsroom Management and Editorial Leadership</li><li>Academic Writing and Publication</li></ul><h3>Key Subjects</h3><ul><li>Communication Theory</li><li>Journalism Research Methods</li><li>Media Ethics and Law</li><li>Development Communication</li><li>Digital Media and Online Journalism</li><li>Political Communication</li><li>Media and Society</li><li>Newsroom Management</li><li>Documentary Production</li><li>Academic Writing and Research Methods</li></ul><h3>Certifications</h3><ul><li>MCK Journalist Accreditation</li><li>IAMCR Membership</li></ul><h3>Specializations</h3><h4>Development Communication</h4><p>Focuses on using communication for development, designing development communication strategies, managing communication campaigns, and researching communication's role in social change.</p><h4>Digital Media and Journalism</h4><p>Examines digital media platforms, online journalism, social media communication, digital content production, and managing digital media operations.</p><h4>Political Communication</h4><p>Covers political communication, election communication, government public relations, political journalism, and analysing media's role in political processes.</p><h4>Media and Development Studies</h4><p>Focuses on media's role in development, communication for social change, health communication, and researching media impact on development outcomes.</p><h4>Journalism Studies</h4><p>Examines journalism theory and practice, newsroom management, investigative journalism, editorial leadership, and advancing journalistic standards and practice.</p><h4>Corporate Communication</h4><p>Covers corporate communication strategy, public relations, internal communication, crisis communication, and managing organisational communication.</p>

<p>The Master of Science in Data Communication is a postgraduate programme that trains graduates in data communication networks, network protocols, and communication systems. The programme prepares graduates for advanced careers in network engineering, data communications, and network systems management. Core areas include data communication networks, network protocols, network architecture, data transmission, network security, wireless communications, network management, routing and switching, network design, and research methods. Students engage with theoretical foundations and practical network engineering applications. The programme is offered by University of Nairobi, Kenyatta University, and Moi University, with KCA University as a college. KCAU offers MSc Data Communications through its Faculty of Science and Information Technology with both 1-year and 3-trimester options. UoN offers through its School of Computing and Informatics. KU offers through its School of Computing and Information Technology. Students develop competencies in network design, protocol analysis, network security, wireless communications, network management, routing, switching, and research. The programme includes coursework, laboratory practicals, examinations, supervised research, and thesis or project work. The programme is delivered over two years with full-time and part-time study modes. KCAU requires first or second class honours degree from a reputable institution. KCAU fees are KES 20,000 per unit. KU postgraduate fees range from KES 120,000 to KES 400,000. Graduates pursue careers as network engineers, data communication specialists, network architects, network security engineers, telecommunications engineers, and lecturers in telecommunications companies, technology firms, financial institutions, government agencies, and universities.</p><h3>Skills Required</h3><ul><li>Data Communication Network Design</li><li>Network Protocol Analysis</li><li>Network Architecture and Planning</li><li>Network Security Engineering</li><li>Wireless Communication Systems</li><li>Network Management and Monitoring</li><li>Routing and Switching Configuration</li><li>Data Transmission Technologies</li><li>Telecommunications Systems</li><li>Data Communication Research Methods</li></ul><h3>Key Subjects</h3><ul><li>Data Communication Networks</li><li>Network Protocols</li><li>Network Architecture</li><li>Data Transmission</li><li>Network Security</li><li>Wireless Communications</li><li>Network Management</li><li>Routing and Switching</li><li>Network Design</li><li>Data Communication Research Methods</li></ul><h3>Certifications</h3><ul><li>IEEE Communications Society Membership</li><li>Cisco CCNP/CCIE Certification</li></ul><h3>Specializations</h3><h4>Network Architecture</h4><p>Focuses on network architecture, network design, network topology, network infrastructure, and designing and planning data communication networks.</p><h4>Network Security</h4><p>Examines network security, cybersecurity, firewalls, intrusion detection, VPNs, and securing data communication networks against threats.</p><h4>Wireless Communications</h4><p>Covers wireless communications, mobile networks, WiFi, cellular networks, wireless protocols, and designing and managing wireless communication systems.</p><h4>Network Management</h4><p>Focuses on network management, network monitoring, performance optimisation, fault management, and managing and operating data communication networks.</p><h4>Routing and Switching</h4><p>Examines routing and switching, routing protocols, switching technologies, network interconnection, and configuring routers and switches in networks.</p><h4>Telecommunications Systems</h4><p>Covers telecommunications systems, telecom networks, voice communications, telecom infrastructure, and managing telecommunications systems and networks.</p>

<p>The Master of Science in Mass Communication is a postgraduate programme that prepares professionals for advanced practice in media, journalism, public relations, and communication management. The programme combines communication theory with practical media skills, research methods, and strategic communication. Core areas include mass communication theory, media studies, journalism, public relations, communication research, media law and ethics, digital media, communication management, research methods, and thesis. Students engage with both theoretical and practical work through coursework, projects, media production, and research. The programme is offered by Jomo Kenyatta University of Agriculture and Technology through the Karen Campus. JKUAT is a public university offering the programme over four semesters through part-time modes including evenings, Saturdays, and weekends. Students develop competencies in media analysis, communication strategy, journalism, public relations, digital media, and communication research. The programme includes coursework, examinations, projects, and a supervised research thesis, preparing graduates to address complex communication challenges in a dynamic media environment. JKUAT charges KES 126,000/year for MSc Mass Communication. Entry requires a Bachelor's degree with at least Second Class Honours (Upper Division) in Mass Communication or a relevant discipline from a recognised institution. Graduates pursue careers as media managers, communication directors, public relations managers, journalists, media consultants, and lecturers in mass communication across media houses, PR firms, corporate communications, government agencies, NGOs, and universities.</p><h3>Skills Required</h3><ul><li>Mass Communication Theory and Practice</li><li>Media Analysis and Criticism</li><li>Journalism and News Production</li><li>Public Relations and Corporate Communication</li><li>Digital Media and Social Media Strategy</li><li>Communication Research Methods</li><li>Media Law and Ethics</li><li>Strategic Communication Management</li><li>Crisis Communication</li><li>Academic Writing and Thesis Research</li></ul><h3>Key Subjects</h3><ul><li>Mass Communication Theory</li><li>Media Studies and Analysis</li><li>Journalism and News Production</li><li>Public Relations and Corporate Communication</li><li>Digital Media and Social Media</li><li>Communication Research Methods</li><li>Media Law and Ethics</li><li>Strategic Communication Management</li><li>Development Communication</li><li>Thesis Research</li></ul><h3>Certifications</h3><ul><li>MCK Media Accreditation</li><li>PRSK Professional Certification</li></ul><h3>Specializations</h3><h4>Journalism and Media Studies</h4><p>Focuses on journalism and media studies, covering reporting, editing, production, analysis, and managing journalism.</p><h4>Public Relations</h4><p>Examines public relations, covering strategy, corporate communication, reputation, crisis, and managing PR.</p><h4>Digital Media</h4><p>Covers digital media, covering social media, content, analytics, strategy, and managing digital media.</p><h4>Communication Management</h4><p>Focuses on communication management, covering strategy, planning, leadership, evaluation, and managing communication.</p><h4>Development Communication</h4><p>Examines development communication, covering practice, policy, advocacy, community, and managing development communication.</p><h4>Media Law and Ethics</h4><p>Covers media law and ethics, covering law, regulation, ethics, standards, and managing media law and ethics.</p>