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Art and Design

Bachelor of Arts in Animation

The Bachelor of Arts in Animation is a 3. 5-year degree programme that develops creative talent for producing animated content across film, television, gaming, and digital platforms.

Students study animation theory, character design, storyboarding, 2D and 3D animation, game design, cinematography, screenwriting, sound design, and the business of animation. The programme is offered at USIU-Africa, a dual-accredited university with both CUE (Kenya) and WSCUC (United States) accreditation.

This dual accreditation ensures degrees are globally recognised, enabling graduates to pursue further studies or careers internationally. Graduates pursue careers in animation for film and television, gaming, mobile device animation, screenwriting, corporate media production, and content creation for digital platforms.

The programme is delivered on campus at USIU-Africa in Nairobi, with intake available in all semesters. Teaching methods include studio-based practical sessions, lectures, project work, and industry engagement.

Entry-level salaries for animation graduates in Kenya range from KES 45,000–90,000/month depending on the role and sector, with opportunities in animation studios, media houses, advertising agencies, game development companies, and freelance work. The programme suits students with passion for visual arts, drawing, storytelling, and digital creativity.

Skills Required2D and 3D Animation TechniquesCharacter Design and DevelopmentStoryboarding and Animatic DesignGame Design and ProgrammingScreenwriting and StorytellingDigital Art and IllustrationCinematography and Camera LanguageSound Design and CompositionAnimation Business and Project ManagementIndustry-Standard Animation SoftwareKey SubjectsFundamentals of AnimationCharacter DesignStoryboard and Animatic DesignIntroduction to 2D and 3D AnimationActing for AnimatorsCamera Language and Cinematography3D Modelling and Design MethodsGame Programming and Environment DesignAdvanced 3D AnimationThe Business of Animation ContentCertificationsAutodesk Maya Certified ProfessionalAdobe Certified Professional in Visual Effects and Motion GraphicsToon Boom Harmony CertificationSpecializationsFilm and Television AnimationFocus on creating animated content for film and television — covering 2D and 3D animation techniques, character animation, visual effects, and production pipelines for broadcast and cinematic release. Game Design and AnimationFocus on game design, game programming, and interactive animation — covering game environment design, character animation for games, game mechanics, and mobile game development.

Duration
3.5 years
Public, up to
Ksh 188,000
Private, up to
Ksh 364,900
Job market
High

The programme

What you study, how long it takes, and how it is delivered.

Practicalities

Study mode
Full-time
Attachment
3 months
Average class
25 students
Award
Bachelor

What you study

10 subjects
  • Fundamentals of Animation
  • Character Design
  • Storyboard and Animatic Design
  • Introduction to 2D and 3D Animation
  • Acting for Animators
  • Camera Language and Cinematography
  • 3D Modelling and Design Methods
  • Game Programming and Environment Design
  • Advanced 3D Animation
  • The Business of Animation Content

Modules

12 in the programme
  • Fundamentals of Animation

    Year 1Semester 13 creditsCore

    Introduction to animation principles, techniques, and history — covering the foundations of animation including timing, spacing, squash and stretch, anticipation, and follow-through.

  • Character Design

    Year 1Semester 13 creditsCore

    Principles and practice of character design for animation — covering character development, visual design, personality expression, and creating characters suitable for 2D and 3D animation.

  • The Art of the Storyboard and Animatic Design

    Year 1Semester 23 creditsCore

    Storyboarding techniques and animatic creation — covering visual storytelling, shot composition, sequencing, timing, and creating animatics that plan animation productions.

  • Introduction to 2D and 3D Animation

    Year 2Semester 13 creditsCore

    Hands-on introduction to both 2D and 3D animation techniques — covering software tools, animation workflows, keyframe animation, and the differences between 2D and 3D production pipelines.

  • Acting for Animators

    Year 2Semester 23 creditsCore

    Study of acting principles applied to animation — covering body language, facial expressions, emotional performance, and how to create believable character performances in animation.

  • Camera Language and Cinematography

    Year 2Semester 23 creditsCore

    Cinematography for animation — covering camera angles, shot types, composition, lighting, and visual storytelling techniques used in animated film and television production.

  • 3D Modelling and Design Methods

    Year 3Semester 13 creditsCore

    3D modelling techniques and design methods — covering polygon modelling, texturing, UV mapping, lighting, and rendering using industry-standard 3D software.

  • Character Rigging

    Year 3Semester 13 creditsCore

    Character rigging for 3D animation — covering skeletal systems, skin weighting, controls, facial rigging, and preparing 3D characters for animation.

  • Game Programming and Environment Design

    Year 3Semester 23 creditsCore

    Game design and programming fundamentals — covering game mechanics, environment design, interactive storytelling, and game development using industry game engines.

  • The Business of Animation Content

    Year 3Semester 23 creditsCore

    Business and legal aspects of animation — covering intellectual property, contracts, project management, budgeting, marketing, and entrepreneurship in the animation industry.

  • Advanced 3D Animation

    Year 4Semester 13 creditsCore

    Advanced 3D animation techniques — covering complex character animation, particle effects, dynamics, motion capture, and advanced rendering for professional-quality 3D animation.

  • Advanced 2D Computer Animation

    Year 4Semester 23 creditsCore

    Advanced 2D animation using digital tools — covering frame-by-frame animation, cut-out animation, motion graphics, compositing, and professional 2D production workflows.

Specialisations

  • Film and Television Animation

    Focus on creating animated content for film and television — covering 2D and 3D animation techniques, character animation, visual effects, and production pipelines for broadcast and cinematic release.

  • Game Design and Animation

    Focus on game design, game programming, and interactive animation — covering game environment design, character animation for games, game mechanics, and mobile game development.

  • Character Design and Rigging

    Focus on character creation — covering character design, modelling, rigging, and animation, bringing characters to life with personality, movement, and expression.

  • Storyboard and Screenwriting

    Focus on storytelling for animation — covering storyboarding, animatic design, screenwriting, narrative structure, and the art of visual storytelling across genres and platforms.

  • 3D Modelling and Visual Effects

    Focus on 3D modelling, texturing, lighting, and visual effects — covering 3D environment creation, particle effects, compositing, and post-production techniques.

  • Mobile and Digital Platform Animation

    Focus on creating animated content for mobile devices and digital platforms — covering mobile game animation, social media content, web animation, and interactive media.

A day as a student

A typical day combines morning lectures on animation theory, storytelling, or cinematography with afternoon studio sessions where students work on practical animation projects using industry-standard software. Students spend significant time in computer labs working on 2D and 3D animation assignments, character design, storyboarding, and game development. Project critiques, peer reviews, and industry guest lectures are regular features, with students building professional portfolios throughout the programme.

The trade offs

In its favour

  • First and leading animation degree in Kenya — launched in 2018 at USIU-Africa, providing pioneering expertise and industry recognition in the region.
  • Dual accreditation by CUE (Kenya) and WSCUC (United States) — ensuring global recognition of the degree, enabling graduates to pursue international careers and further studies.
  • Growing job market — Kenya's creative economy is expanding rapidly with increasing demand for animators in film, television, gaming, advertising, and digital media.
  • Comprehensive curriculum covering both 2D and 3D animation, game design, and business skills — producing versatile graduates ready for multiple career paths.

Against it

  • High tuition fees at KES 364,900/year — significantly more expensive than public university programmes, limiting accessibility for many students.
  • Only offered at one university (USIU-Africa) — no public university option, reducing geographic and financial accessibility.
  • Relatively new programme — the animation industry in Kenya is still developing, meaning graduates may need to create their own opportunities or work freelance initially.

What it costs

Tuition at both ends of the market, and how to pay for it.

What it costs, and where

Against 73 art and design courses
Public155k to 188k
155k at Multimedia University of Kenya188k at Multimedia University of Kenya
Private120k to 365k
120k at Mount Kenya University365k at USIU-Africa

Annual tuition in Kenyan shillings, rounded. The upright tick is the median for this field, so a bar sitting entirely to its right is an expensive programme by the standards of its own subject.

The fine print

MMU (public) Film&Animation/Animation&Graphics ~155K-188K/yr. MKU 120K, USIU 365K/yr

Students can access HELB loans, USIU-Africa financial aid and scholarships, and county government bursaries.

Funding options

  • HELB Undergraduate Loan

  • USIU-Africa Financial Aid and Scholarships

  • County Government Bursaries

Scholarships

5 recorded
  • USIU-Africa Financial Aid

    ScholarshipKsh 100,000Kenyan

    Students demonstrating financial need and academic merit at USIU-Africa, applied through the financial aid office.

  • Higher Education Loans Board (HELB) Loan

    LoanKsh 60,000Kenyan

    Needy Kenyan students enrolled in accredited university programmes.

  • Higher Education Fund (HEF)

    BursaryKenyan

    Kenyan undergraduate students placed by KUCCPS in public universities

  • Kenya Film Commission Creative Grant

    GrantKsh 500,000Kenyan

    Kenyan filmmakers and creatives pursuing film, TV or animation projects

  • Netflix Creative Equity Scholarship Fund

    Scholarship

    East African students admitted to film and TV disciplines at partner Kenyan institutions

Getting in

The grades, the alternatives, and who accredits the award.

What you need

KCSE mean grade
C+
Alternative entry
KCSE mean grade C+ or equivalent. Diploma in Animation or related field from a recognised institution. Credit transfers from other universities offering animation programmes are accepted.

How you are assessed

4 components
  • Studio Projects and Practical Assignments

    Coursework40% of the mark

    Hands-on animation projects including character design, 2D and 3D animation, storyboarding, and game design — assessed through portfolio review and critique.

  • Continuous Assessment Tests and Examinations

    Coursework25% of the mark

    Written tests covering animation theory, history, cinematography, and business concepts — assessed through mid-semester and end-of-semester examinations.

  • Presentations and Critiques

    Coursework15% of the mark

    Oral presentations of animation work, peer critiques, and industry-style pitch presentations — developing professional communication and critical analysis skills.

  • Final-Year Animation Project

    Examination20% of the mark

    Capstone animation project demonstrating mastery of animation techniques — producing a complete animated short film or game from concept to final render.

Accreditation

Accredited by both the Commission for University Education (CUE) in Kenya and the WASC Senior College and University Commission (WSCUC) in the United States — ensuring dual recognition. The programme was launched in 2018 at USIU-Africa as the first animation degree in Kenya.

Accredited by

  • Commission for University Education (CUE)

    Academic accreditationRequired

    Statutory accreditation for all Kenyan universities offering degree programmes. The Bachelor of Arts in Animation is CUE-accredited at USIU-Africa.

  • WASC Senior College and University Commission (WSCUC)

    International accreditation

    United States regional accrediting body — USIU-Africa is dual-accredited by both CUE and WSCUC, ensuring global recognition of degrees.

Where it leads

The roles it opens, and what you leave with.

Where graduates go

5 roles
  • Junior Animator

    High demandKsh 45,000 to Ksh 75,000

    Entry-level animator creating 2D or 3D animated content for animation studios, media houses, or production companies — working on character animation, motion graphics, and visual effects.

  • Game Designer

    High demandKsh 50,000 to Ksh 90,000

    Designs and develops games for mobile, web, or console platforms — creating game mechanics, environments, characters, and interactive experiences using game engines.

  • Storyboard Artist

    Moderate demandKsh 40,000 to Ksh 70,000

    Creates storyboards and animatics for animation productions, films, and advertisements — planning visual sequences, shot compositions, and narrative flow.

  • Content Creator (Digital Media)

    High demandKsh 35,000 to Ksh 80,000

    Creates animated content for social media, YouTube, advertising campaigns, and digital platforms — working freelance or for digital media agencies and brands.

  • Visual Effects Artist

    Moderate demandKsh 50,000 to Ksh 95,000

    Creates visual effects for film, television, and advertising — covering compositing, particle effects, 3D integration, and post-production using industry-standard VFX software.

Graduate outcomes

Graduates work as animators, game designers, storyboard artists, screenwriters, and content creators in animation studios, media houses, advertising agencies, and game development companies — with Kenya's creative economy showing strong growth.

Where these fields lead

8 careers

Tools you will learn

  • Autodesk Maya

    SoftwarePrimary

    Industry-standard 3D animation software used for modelling, rigging, animation, simulation, and rendering — the primary tool for 3D animation production.

  • Adobe After Effects

    SoftwarePrimary

    Motion graphics and compositing software used for 2D animation, visual effects, title sequences, and post-production — essential for motion graphics and compositing work.

  • Toon Boom Harmony

    Software

    Industry-standard 2D animation software used for frame-by-frame animation, cut-out animation, and compositing — widely used in television and web animation.

  • Unity Game Engine

    Software

    Game development engine used for creating 2D and 3D games, interactive content, and real-time animations — essential for the game design specialisation.

  • Adobe Photoshop

    Software

    Digital image editing software used for concept art, texture creation, matte painting, and 2D asset preparation — fundamental tool for all animation workflows.

Certifications

Industry links

Common misconceptions

  • Animation is just about drawing cartoons.

    Animation encompasses 2D and 3D animation, game design, visual effects, motion graphics, character rigging, storytelling, and business management — it is a multidisciplinary field combining art, technology, and storytelling.

  • You need to be an expert artist to study animation.

    While artistic aptitude helps, the programme teaches fundamental drawing, character design, and digital art skills from the ground up — passion and creativity are more important than prior artistic expertise.

  • There are no jobs in animation in Kenya.

    Kenya's creative economy is growing rapidly with increasing demand for animators in advertising, media, gaming, education, and film — graduates also work freelance for international clients.

  • A short course is sufficient for a career in animation.

    While short courses teach specific software skills, a degree programme provides comprehensive theoretical foundations, creative development, industry context, and professional portfolio building that short courses cannot match.

  • Animation is only for entertainment.

    Animation skills are used in education, healthcare, architecture, advertising, corporate communications, scientific visualisation, and government — the applications extend far beyond entertainment.

Related courses

Further reading

Keep this

Fees and entry marks for Bachelor of Arts in Animation are restated every intake. Save it and the app keeps this version, so you can see what changed when it does.