Agritourism Coordinator
Develops and manages tourism experiences on working farms and agricultural enterprises. Creates farm tours, agricultural workshops, farm-to-table dining and educational programmes that connect visitors with Kenyan agriculture.
- AI exposure
- 31 of 100, low exposure
- Hiring trend
- Rising
- Hiring rate
- 35%
The role
What the work is, what it pays, and what it costs you.
At a glance
- Remote friendly
- Yes
- Freelance potential
- High
- Time to senior
- 6 years
- Adaptation level
- Moderate
A day in the role
Visits a coffee farm to plan a visitor tour route, coordinates with the farmer on safety protocols, updates the booking website with new workshop dates, and responds to tour operator enquiries.
What it pays
Kenyan market, per month- Entry
- KES 55,000-85,000
- Mid
- KES 100,000-170,000
- Senior
- KES 200,000-350,000
Exposure
How much of this a machine can already do, and how that was worked out.
Where this rating sits
1,516 rated careersRated above 28% of the 1,516 careers in the catalogue, which averages 43. Inside hospitality & tourism the mean is 30, across 97 careers.
What the rating is made of
Share of recorded tasks- Machine does it
- 5%Software can already complete this work end to end.
- Machine assists
- 25%A person still decides, but the drafting is done for them.
- Person does it
- 70%Judgement, relationships and accountability that do not transfer.
Named task by task
Already automated
- Generating tour itineraries
- Managing online booking systems
- Producing marketing content
- Analysing visitor feedback
Still human
- Designing farm tour experiences
- Coordinating with farmers and hosts
- Ensuring visitor safety on working farms
- Marketing to tourism operators
- Managing farm-to-table events
Getting in
The routes into the role and what each one asks for.
What to study
8 courses- Artisan in Catering and AccommodationKsh 67,189a year
- Artisan in Food and BeverageKsh 67,189a year
- Artisan in Food and Beverage ProductionKsh 67,189a year
- Artisan in Front Office OperationsKsh 67,189a year
- Artisan in Hairdressing and Beauty TherapyKsh 67,189a year
- Baking Technology Level Four (TVET-CDACC)Ksh 67,189a year
- Certificate in Baking TechnologyKsh 67,189a year
- Certificate in Food Preparation and Culinary ArtsKsh 67,189a year
How people get in
Tourism or agriculture degree
4 yearsHigh cost
BSc Tourism or Agriculture from KU, Egerton or UTALI
Tourism experience + farm knowledge
3-5 yearsLow cost
Tour guiding plus agricultural experience
Who hires
- Kenya Tourism Board
- Agritourism Kenya
- Fairview Farm
- Brown's Cheese Farm
- Kijani Farm
Common misconceptions
Agritourism is just farm visits
It includes educational workshops, farm-to-table dining, accommodation and agricultural experience design.
Not profitable
Agritourism diversifies farm income and commands premium pricing for authentic rural experiences.
What happens next
How the role changes from here, and where it leads.
Supply and demand
- Demand
- 35
- Supply pressure
- 10
- Balance
- High demand
What to learn
- Experience design
- Digital marketing for tourism
- Farm operations
Related careers
Kenyan market notes
Agritourism is growing in Kenya with farms like Brown's Cheese and Kijani Farm offering tours. KTB is promoting agritourism as a niche product. Opportunities in tea farms, coffee estates and flower farms.
Further reading
This role is rated 31 out of 100 today. Save it and the app keeps that number, then tells you by how much it has moved when the record is next reviewed.