Every programme, with the real numbers.

The Bachelor of Arts (Literature, Theatre and Film) is a four-year degree that combines literary studies, theatre arts, and film production, preparing graduates for careers in performing arts, film production, publishing, media, education, and creative industries. Students study literary theory, African literature, oral literature, drama, theatre production, acting, directing, scriptwriting, film production, cinematography, editing, screenwriting, and research methods. Graduates find opportunities in film production companies, theatre companies, television stations, media houses, publishing, education, advertising, and the creative arts sector. The programme is delivered over eight semesters at Maasai Mara University, a CUE-accredited public university. Teaching methods include lectures, seminars, studio sessions, theatre workshops, film production practicals, and performance projects. Graduates work as actors, directors, screenwriters, film producers, theatre practitioners, teachers, editors, and content creators. Entry-level film and TV production roles range from KES 30,000–60,000/month, while theatre and performing arts roles range from KES 25,000–50,000/month. This programme suits students with creative talent, passion for storytelling, and interest in both critical analysis and practical performance. The combination of literature, theatre, and film provides versatile skills for Kenya's growing creative economy. Skills RequiredLiterary Analysis and CriticismDramatic Theory and Theatre ProductionActing and PerformanceDirecting for Stage and ScreenScriptwriting and ScreenwritingFilm Production and CinematographyVideo Editing and Post-ProductionAfrican Literature and Oral TraditionsCreative Writing and StorytellingResearch Methods in Arts and CultureKey SubjectsLiterary Theory and CriticismAfrican LiteratureDrama and Theatre StudiesActing and PerformanceTheatre Production and DirectingScriptwriting and ScreenwritingFilm Production and CinematographyVideo Editing and Post-ProductionOral Literature and FolkloreResearch Methods in ArtsCertificationsKenya Film Commission RegistrationTeachers Service Commission (TSC) RegistrationMedia Council of Kenya (MCK) AccreditationSpecializationsTheatre and PerformanceFocus on acting, directing, stage production, and dramatic theory for careers in theatre companies, performing arts, and live entertainment. Film Production and CinematographyFocus on film production, camera work, lighting, editing, and post-production for careers in film production companies and television. Screenwriting and Creative WritingFocus on scriptwriting, screenwriting, narrative structure, and creative writing for careers in film, television, and publishing.

The Bachelor of Arts in Theater Arts and Film Technology is a four-year programme that immerses students in the creative and technical worlds of theatre and film. Students study acting, directing, screenwriting, cinematography, editing, stage design and film production, developing both artistic expression and technical proficiency. The programme combines theoretical analysis with hands-on production experience, preparing graduates for dynamic careers in Kenya's growing creative industry. Students develop competencies in performance, directing, scriptwriting, camera operation, video editing, stagecraft, lighting design and sound production. They learn to analyse dramatic texts, understand film theory, operate professional production equipment and manage creative projects from concept to completion. The programme emphasises both individual artistic development and collaborative production skills. In Kenya, the creative economy is recognised as a significant contributor to GDP and employment. The film industry has grown with platforms like Netflix and Showmax investing in Kenyan content, while theatre remains vibrant in Nairobi and other cities. Graduates find opportunities in film production, television, theatre, advertising, digital content creation and corporate communications. Kenya's status as a regional media hub further expands career prospects. Teaching is delivered through lectures, studio sessions, practical workshops, film screenings, rehearsals and production projects. Students produce short films in each year of study, participate in theatre productions and use professional editing suites and performance spaces. The programme includes industrial attachment in film production companies, television stations or theatre companies. Graduates pursue careers as actors, film directors, screenwriters, video editors, producers, cinematographers and theatre practitioners. Some work in television stations, film production companies or advertising agencies. Others establish independent production companies or work as freelance content creators. This programme is ideal for creative individuals with passion for storytelling, performance and visual arts. Students who enjoy collaboration, creative expression and hands-on production will find this programme particularly stimulating.

The Bachelor of Arts in Theatre Arts and Film Studies is a four-year programme that combines practical performance training with critical and theoretical study of theatre and film. Students explore acting, directing, stagecraft and screen production alongside film theory, dramatic literature and performance analysis. The programme balances creative practice with academic rigour, preparing graduates for careers in performance, production, criticism and education. Students develop competencies in acting, directing, script analysis, stage and film production, critical writing and performance studies. They learn to analyse dramatic texts and films, understand theatrical and cinematic traditions, create original performance work and apply theoretical frameworks to creative practice. The programme covers both Kenyan and global theatre and film traditions. In Kenya, the creative sector is expanding with growing investment in film and television content, a vibrant theatre scene in Nairobi and increasing demand for trained performers and practitioners. Streaming platforms like Netflix and Showmax are commissioning Kenyan content, while theatre companies continue to produce innovative work. Graduates find opportunities in film, television, theatre, education, advertising and cultural management. Teaching is delivered through lectures, seminars, practical workshops, film screenings, theatre rehearsals and production projects. Students perform in theatre productions, create short films, analyse films and plays, and undertake industrial attachment in creative industries. The programme includes a final-year creative or research project. Graduates pursue careers as actors, directors, film and theatre critics, drama teachers, cultural officers and content creators. Some work in film production companies, television stations or theatre companies. Others pursue postgraduate study in film, theatre or performance studies. This programme is ideal for individuals with passion for performance and critical inquiry. Students who enjoy both creating and analysing dramatic works will find this programme intellectually and creatively stimulating.

The Bachelor of Arts (Theatre Arts and Film Technology) is a four-year degree that combines theatrical performance with film production technology, preparing graduates for careers in Kenya's growing film, television, and theatre industries. Students study acting, directing, stagecraft, screenplay writing, cinematography, film editing, sound design, lighting design, theatre history, film theory, digital media production, and production management. Graduates find opportunities in film production companies, television stations, theatre companies, advertising agencies, digital content creation, event management, and educational institutions. The programme is delivered over eight semesters at Kenyatta University (public) and KCA University (private), both CUE-accredited institutions. Teaching methods include studio sessions, practical workshops, film sets, stage productions, lectures, and industry attachments. Graduates work as actors, film directors, theatre directors, cinematographers, film editors, screenwriters, production designers, casting directors, and media content producers. This programme suits students with creative talent, passion for performance and storytelling, and interest in both stage and screen production. The combination of theatre arts and film technology provides versatile skills for Kenya's growing entertainment and media industry. Skills RequiredActing and PerformanceFilm Direction and ProductionScreenplay Writing and StorytellingCinematography and Camera OperationFilm Editing and Post-ProductionTheatre Direction and StagecraftSound Design and Audio ProductionLighting Design for Stage and ScreenDigital Media ProductionProduction Management and CoordinationKey SubjectsActing and Performance StudiesFilm Theory and HistoryTheatre History and Dramatic LiteratureCinematography and Camera TechniquesFilm Editing and Post-ProductionScreenplay Writing and Script DevelopmentStagecraft and Set DesignSound Design and Audio ProductionLighting Design for Theatre and FilmDigital Media Production and TechnologyCertificationsKenya Actors Guild MembershipKenya Film Commission Professional RegistrationInternational Association of Film and Television Schools (CILECT)SpecializationsFilm Production and DirectionFocus on film directing, producing, screenplay development, and production management — for careers as film directors, producers, and production managers. Cinematography and Camera OperationsFocus on camera techniques, lighting, visual storytelling, and digital cinematography — for careers as cinematographers and camera operators. Film Editing and Post-ProductionFocus on film editing, colour grading, visual effects, and post-production workflows — for careers as film editors and post-production specialists.

The Bachelor of Arts in Communication, Linguistics and Translation is a four-year degree programme that equips students with competencies in language analysis, communication theory, and translation practice. Students study linguistics theory, phonetics and phonology, morphology and syntax, semantics and pragmatics, communication theory, translation theory and practice, interpretation, sociolinguistics, intercultural communication, media communication, and research methods. The programme is offered at Africa International University (AIU), a CUE-accredited private university in Nairobi, through its Languages, Linguistics and Translation Department. AIU offers three concentration tracks: Communications, Descriptive Linguistics, and Translation. Graduates pursue careers as translators, interpreters, language teachers, communication specialists, editors, linguistic researchers, cross-cultural consultants, and language technology specialists. The programme is delivered over eight semesters through lectures, seminars, presentations, tutorials, and case studies, totalling 24 courses with 72 credit hours. Students engage in translation projects, linguistic fieldwork, communication analysis, and research. Entry-level salaries for linguistics and translation graduates in Kenya range from KES 40,000–70,000/month depending on the role and organisation, with higher earnings in international organisations and specialised translation. The programme suits students passionate about languages, communication, and cross-cultural understanding. Skills RequiredLinguistic Analysis and TheoryTranslation and InterpretationPhonetics and PhonologyMorphology and Syntax AnalysisSociolinguistics and Language in SocietyIntercultural CommunicationCommunication Theory and PracticeLanguage Teaching and PedagogyEditing and PublishingResearch Methods in LinguisticsKey SubjectsLinguistics TheoryPhonetics and PhonologyMorphology and SyntaxSemantics and PragmaticsCommunication TheoryTranslation Theory and PracticeInterpretationSociolinguisticsIntercultural CommunicationResearch MethodsCertificationsKenya Translation Society MembershipChartered Institute of Linguists (CIOL) CertificationAmerican Translators Association (ATA) CertificationSpecializationsCommunications ConcentrationFocus on communication theory and practice — covering media communication, public relations, organisational communication, intercultural communication, and the application of linguistic knowledge to communication professions. Descriptive Linguistics ConcentrationFocus on the scientific study of language structure — covering phonetics, phonology, morphology, syntax, semantics, field linguistics, language documentation, and the analysis of undescribed or under-described languages. Translation ConcentrationFocus on translation theory and practice — covering translation methods, specialised translation (legal, medical, technical), terminology management, translation technology, and the cultural aspects of translation between languages.

The Bachelor of Arts in Communication, Linguistics and Translation Studies is a four-year degree programme that equips students with competencies in language analysis, communication theory, and translation practice. Students study linguistics theory, phonetics and phonology, morphology and syntax, semantics and pragmatics, communication theory, translation theory and practice, interpretation, sociolinguistics, intercultural communication, media communication, and research methods. The programme is offered at Africa International University (AIU), a CUE-accredited private university in Nairobi, through its Languages, Linguistics and Translation Department. AIU offers three concentration tracks: Communications, Descriptive Linguistics, and Translation. Graduates pursue careers as translators, interpreters, language teachers, communication specialists, editors, linguistic researchers, cross-cultural consultants, and language technology specialists. The programme is delivered over eight semesters through lectures, seminars, presentations, tutorials, and case studies, totalling 24 courses with 72 credit hours. Students engage in translation projects, linguistic fieldwork, communication analysis, and research. Entry-level salaries for linguistics and translation graduates in Kenya range from KES 40,000–70,000/month depending on the role and organisation, with higher earnings in international organisations and specialised translation. The programme suits students passionate about languages, communication, and cross-cultural understanding. Skills RequiredLinguistic Analysis and TheoryTranslation and InterpretationPhonetics and PhonologyMorphology and Syntax AnalysisSociolinguistics and Language in SocietyIntercultural CommunicationCommunication Theory and PracticeLanguage Teaching and PedagogyEditing and PublishingResearch Methods in LinguisticsKey SubjectsLinguistics TheoryPhonetics and PhonologyMorphology and SyntaxSemantics and PragmaticsCommunication TheoryTranslation Theory and PracticeInterpretationSociolinguisticsIntercultural CommunicationResearch MethodsCertificationsKenya Translation Society MembershipChartered Institute of Linguists (CIOL) CertificationAmerican Translators Association (ATA) CertificationSpecializationsCommunications ConcentrationFocus on communication theory and practice — covering media communication, public relations, organisational communication, intercultural communication, and the application of linguistic knowledge to communication professions. Descriptive Linguistics ConcentrationFocus on the scientific study of language structure — covering phonetics, phonology, morphology, syntax, semantics, field linguistics, language documentation, and the analysis of undescribed or under-described languages. Translation ConcentrationFocus on translation theory and practice — covering translation methods, specialised translation (legal, medical, technical), terminology management, translation technology, and the cultural aspects of translation between languages.

The Bachelor of Arts in Journalism is a degree programme that equips students with knowledge and skills in in journalism. The programme falls under the Media & Communication category and typically spans 3.5 Years of full-time study at accredited Kenyan universities. The curriculum covers News Writing and Reporting, Media Ethics, Broadcast Journalism, Print Journalism, Digital Media, Photojournalism. Students engage with both theoretical foundations and practical applications, developing competencies in Broadcast Production, Digital Storytelling, Ethical Reasoning, Investigative Reporting, Media Analysis. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Introduction to Journalism, News Writing and Reporting, Media Ethics, Communication Theory, Broadcast Journalism. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Broadcast Media, Print Media, Public Relations. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Arts in Journalism pursue careers as Reporter, Broadcast Journalist, Editor, Public Relations Specialist. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Arts in Journalism and Digital Media is a degree programme that combines traditional journalism skills with digital media competencies. The curriculum covers history of mass media, news writing and reporting, photojournalism, video camera operations, radio production, social media and digital storytelling, communication theories, advertising, public speaking, print media editing, and digital media production. Students develop competencies in news writing, digital storytelling, video production, radio production, photography, social media management, media analysis, and communication skills. The programme combines face-to-face and blended learning methods on a full-time basis. Graduates pursue careers as digital journalists, content producers, social media managers, broadcast journalists, photojournalists, media consultants, and communications officers. They find employment in media houses, digital media companies, PR firms, corporate communications departments, NGOs, and content creation agencies. The programme is offered at KCA University (private, KUCCPS code 1103649) and Murang'a University of Technology (public, KUCCPS code 1246649). KCA University offers the programme over three trimesters per year with a duration of four years for government-sponsored students and three years for self-sponsored students. Accreditation is provided by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ or equivalent. The programme includes a practical attachment component in the media industry, ensuring graduates gain hands-on experience before entering the job market.

The Bachelor of Arts in Kiswahili and Media Studies is a four-year degree programme that combines Kiswahili language and literary studies with media and communication competencies. The curriculum covers Kiswahili grammar, linguistics, literature, oral traditions, media studies, journalism, broadcasting, print media, communication theory, media ethics, digital media, and research methods. Students develop competencies in Kiswahili language use, literary analysis, media production, journalism, broadcasting, communication skills, and research methods. The programme combines lectures, practical workshops, studio sessions, and field assignments. Graduates pursue careers as Kiswahili journalists, radio and television presenters, media producers, editors, translators, content creators, and communications officers. They find employment in media houses, broadcasting stations, publishing firms, government ministries, and digital media companies. The programme is offered at Maasai Mara University, a public university located in Narok County. The KUCCPS programme code is 1165325. Annual tuition fees are KSH 153,000 for government-sponsored students and KSH 116,280 for self-sponsored students. Accreditation is provided by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with a minimum of C+ in Kiswahili, following KUCCPS cluster subject requirements. The programme also accepts diploma holders in relevant fields and A-level holders with two principal passes.

The Bachelor of Arts in Languages and Communication is a four-year degree programme that equips students with knowledge and skills in language analysis, communication theory, and practical communication competencies. The curriculum covers principles of communication, English grammar, writing fundamentals, broadcasting language, public relations, crisis communication, persuasion, advertising language, organisational communication, forensic linguistics, intercultural communication, and research methods. Students develop competencies in linguistic analysis, professional writing, public speaking, media communication, research methods, and intercultural communication. The programme combines lectures, seminars, presentations, tutorials, and case studies. Graduates pursue careers as communications officers, editors, public relations practitioners, speechwriters, broadcasters, content developers, language consultants, and project reporters. They find employment in media houses, publishing firms, corporate communications departments, government ministries, NGOs, and public relations agencies. The programme is offered at the University of Nairobi through the Department of Linguistics and Languages, and at Maasai Mara University and Maseno University through KUCCPS placement. Annual tuition fees are KSH 153,000 at Maasai Mara University and Maseno University for government-sponsored students. Accreditation is provided by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with a minimum of C+ in English or Kiswahili, following KUCCPS cluster subject requirements. The programme consists of at least forty-four course units with each unit having forty-five contact hours covered over a fifteen-week semester.

The Bachelor of Arts in Science, Graphics, Communication and Advertising is a multidisciplinary programme that combines graphic design, communication and advertising. The programme prepares graduates for careers in graphic design, advertising and visual communication. The curriculum covers graphic design, visual communication, typography, illustration, digital design, photography, advertising principles, advertising copywriting, media planning, brand communication, marketing, public relations, mass communication, communication theory, media law and ethics, digital media, web design, print production, research methods, and a research project. Students develop both creative design and communication skills. The programme is designed to produce graduates who can create visual communication and advertising content across media platforms. The programme combines artistic creativity with strategic communication, preparing graduates for the advertising and design industry. Graduates are prepared for careers as graphic designers, art directors, advertising executives, brand managers, visual communicators, creative directors, copywriters, media planners, digital designers, content creators and design consultants. They work in advertising agencies, design studios, media houses, corporate communication, publishing houses, printing companies and as freelancers. The programme is accredited by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with C+ in English or Arts. Prospective students should have strong analytical skills, a commitment to continuous learning, and an interest in contributing to Kenya's socio-economic development. The programme provides a solid foundation for further postgraduate study and professional advancement in related fields.

The Bachelor of Arts in Social Communication is a four-year degree programme that examines the role of communication in society, focusing on media, journalism, and social transformation. Students develop practical skills in media production alongside critical understanding of communication's impact on communities and development. The curriculum covers communication theory, journalism, media studies, radio and television production, print media, digital media, development communication, media ethics, and research methods. Students explore both theoretical frameworks and practical applications in media and communication. Students develop competencies in critical thinking, media production, storytelling, research, ethical reasoning, and intercultural communication. The programme combines lectures, studio work, fieldwork, and industrial attachment. Students produce media content, analyse communication phenomena, and conduct research on social communication topics. Graduates pursue careers as journalists, media producers, communications officers, public relations practitioners, and development communication specialists. They find employment in media houses, NGOs, faith-based organisations, corporate communications departments, and community media across Kenya. The programme is offered at Tangaza University (KSH 230,550 per year, private) through its Institute of Communication, Journalism and Media Studies. The institution is accredited by the Commission for University Education and offers blended learning modes. Accreditation is provided by the Commission for University Education (CUE), the statutory body responsible for quality assurance and regulation of university education in Kenya. Admission requires a KCSE mean grade of C+ or a relevant diploma from a recognised institution.

The Bachelor of Arts in Technical and Professional Communication is a four-year degree programme that prepares students to bridge the gap between technical experts and general audiences. Technical and professional communicators translate complex technical information into clear, accessible content for diverse audiences. The curriculum covers technical writing, professional communication, documentation design, digital media, content strategy, user experience writing, editing, publishing, and communication theory. Students explore both theoretical foundations and practical applications in technical communication. Students develop competencies in technical writing, content design, documentation, editing, digital publishing, user experience writing, and visual communication. The programme combines lectures, workshops, project-based learning, and industry attachment. Students create technical documents, design user guides, develop content strategies, and produce professional communication materials. Graduates pursue careers as technical writers, content designers, documentation specialists, corporate communicators, editors, and digital content strategists. They find employment in technology companies, publishing houses, corporate communication departments, NGOs, and media organisations across Kenya. The programme is offered at Daystar University (private, KSH 242,800 per year) through the School of Communication. Daystar is a leading Christian university accredited by the Commission for University Education, known for its strong communication and media programmes. The programme is available to both government-sponsored and self-sponsored students. Accreditation is provided by the Commission for University Education (CUE), the statutory body responsible for quality assurance and regulation of university education in Kenya. Admission requires a KCSE mean grade of C+ with a strong emphasis on English proficiency, consistent with Daystar University undergraduate admission requirements.

The Bachelor of Broadcast Journalism is a four-year programme that prepares students for careers in radio, television and digital media journalism. Students study news writing, reporting, editing, radio and television production, media law and ethics, developing the skills needed to gather, produce and broadcast news and current affairs content. The programme combines theoretical knowledge with hands-on production experience in studios and on location. Students develop competencies in news gathering, writing, interviewing, audio and video production, editing, presentation and digital journalism. They learn to research stories, conduct interviews, operate broadcast equipment, produce news packages and present content on air. The programme covers media law, press ethics, investigative journalism and the evolving digital media landscape. In Kenya, broadcast journalism is a dynamic field with numerous radio stations, television channels and growing digital media platforms. The media landscape includes major broadcasters like Citizen TV, NTV, KTN and radio networks. Streaming platforms and social media have expanded content creation opportunities. Graduates find roles in newsrooms, production houses, corporate communications and digital media. Media Council of Kenya accreditation is important for professional practice. Teaching is delivered through lectures, studio practicals, field reporting assignments, newsroom simulations and industrial attachment. Students produce news bulletins, radio programmes and television packages, using professional studio equipment. The programme includes attachment in radio stations, TV newsrooms or digital media companies. Graduates pursue careers as broadcast journalists, news anchors, radio presenters, television producers, news editors and digital content journalists. Some work in radio or television stations. Others join digital media platforms, production companies or corporate communications departments. This programme is ideal for individuals with strong communication skills, curiosity about current affairs and ability to work under pressure. Students who enjoy storytelling, investigation and working with media technology will find this programme particularly engaging.

The Bachelor of Film and Video Production is a programme that provides comprehensive training in filmmaking, video production and visual storytelling. Offered at Kenya Film Commission-partnered institutions and select universities, the programme prepares graduates for careers in film, television and digital media production. The curriculum covers film theory, screenwriting, cinematography, directing, video editing, sound design, lighting, production design, documentary filmmaking, film history, digital filmmaking, motion graphics, film business, distribution, media law, research methods and a final film project. Students develop creative and technical skills in film and video production. Kenya's growing film industry, the rise of streaming platforms and the demand for video content create demand for film production graduates. The programme is offered through lectures, studio sessions, field production, post-production work and industry attachments. Graduates are prepared for careers as film directors, producers, cinematographers, video editors, screenwriters, sound designers, documentary filmmakers, content creators, film critics and media consultants. They work in film production companies, TV stations, advertising agencies, digital media companies, NGOs and as freelancers. The programme is accredited by the Commission for University Education (CUE). Admission requires KCSE mean grade C+ with C+ in English or Kiswahili. KUCCPS Cluster 1. Prospective students should have strong analytical skills, a commitment to continuous learning, and an interest in contributing to Kenya's socio-economic development. The programme provides a solid foundation for further postgraduate study and professional advancement in related fields.

The Bachelor of Journalism and Mass Communication is a four-year programme that prepares students for journalism, media production and mass communication. Students study journalism, media studies, broadcasting, print media, digital media and communication theory. The programme combines practical media skills with communication theory for diverse media careers. Students develop competencies in news writing, reporting, editing, broadcasting, digital media production, media management and communication. They learn to write news, produce content, manage media platforms and communicate effectively. The programme covers journalism, broadcasting, print media, digital media, media law and communication theory. In Kenya, journalism and mass communication is a dynamic field with growing media platforms. Kenya's media landscape including television, radio, print and digital media creates opportunities. The Media Council of Kenya regulates the profession. Graduates find roles in media houses, PR firms, corporate communication, government communication and digital media. Teaching is delivered through lectures, media practicals, studio sessions, industrial attachment and research projects. Students write news, produce content, operate studio equipment and undertake industrial attachment. The programme includes a final-year media project or research. Graduates pursue careers as journalists, editors, news anchors, media producers, communication officers and content creators. Some work for media houses. Others join PR firms, corporate communication departments, government or digital media. This programme is ideal for individuals with communication skills, curiosity and interest in media and storytelling.

The Bachelor of Linguistics and Communication Studies is a programme that combines linguistic analysis with communication studies. Offered at Murang'a University of Technology, Moi University and other institutions, the programme explores the interplay of language in social, political and cultural contexts. The curriculum covers phonetics, phonology, morphology, syntax, semantics, pragmatics, sociolinguistics, discourse analysis, communication theory, mass communication, media studies, public relations, journalism, organisational communication, language in advertising, language in public relations, forensic linguistics, research methods in communication, technical communication, editing and publishing, speech writing, intercultural communication, and a research project. Students develop both linguistic analysis and communication skills. The programme is designed to equip students with competences and skills for careers that apply different aspects of language and technical communication. The programme explores the interplay of language in social, political and cultural contexts and appreciates the diversity of the power of communication. Graduates are prepared for careers as communication officers, editors, publishers, speech writers, public speaking coaches, language consultants, technical writers, media officers, public relations officers, content developers, forensic linguists and researchers. They work in media houses, publishing houses, corporate communication, government, NGOs, research institutions and as consultants. The programme is accredited by the Commission for University Education (CUE). Admission requires a KCSE mean grade of C+ with C+ in English. The programme falls under KUCCPS Cluster 3. Prospective students should have strong analytical skills, a commitment to continuous learning, and an interest in contributing to Kenya's socio-economic development. The programme provides a solid foundation for further postgraduate study and professional advancement in related fields.

The Bachelor of Mass Communication is a four-year programme that prepares students for media, communication, public relations and corporate communication roles. Students study mass communication, journalism, broadcasting, public relations and media studies. The programme combines practical media skills with communication theory for diverse communication careers. Students develop competencies in news writing, broadcasting, public relations, media production, corporate communication and digital media. They learn to write content, produce media, manage PR campaigns and communicate strategically. The programme covers mass communication theory, journalism, broadcasting, PR and digital media. In Kenya, mass communication is a dynamic field with growing media and communication platforms. Kenya's vibrant media landscape and corporate communication needs create opportunities. The Media Council of Kenya regulates journalism practice. Graduates find roles in media houses, PR firms, corporate communication, government, NGOs and digital media. Teaching is delivered through lectures, media practicals, studio sessions, industrial attachment and research projects. Students write content, produce media, operate studio equipment and undertake industrial attachment. The programme includes a final-year media project or research. Graduates pursue careers as communication officers, PR officers, journalists, media producers and corporate communication managers. Some work for media houses or PR firms. Others join corporate communication departments, government or NGOs. This programme is ideal for individuals with communication skills, creativity and interest in media and public relations.

The Bachelor of Science in Communication and Journalism is a programme that provides comprehensive training in journalism, media production and communication theory. Offered at the University of Nairobi, Kenyatta University, Maseno University, Mount Kenya University, USIU-Africa and other institutions, the programme prepares graduates for careers in journalism, media and corporate communication. The curriculum covers journalism theory, news writing and reporting, editing, media law and ethics, broadcast journalism, print journalism, online journalism, photojournalism, feature writing, investigative journalism, public relations, media research, communication theory, digital media, research methods and a research project. Students develop practical journalism and communication skills. Kenya's vibrant media landscape, digital media growth and demand for communication professionals create demand for journalism graduates. The programme is offered through lectures, practical media sessions, studio work, industrial attachment and research projects. Graduates are prepared for careers as journalists, news reporters, editors, broadcasters, media producers, PR officers, communication officers, content creators, media researchers and media consultants. They work in media houses, PR firms, corporate communication departments, NGOs, government and as freelancers. The programme is accredited by the Commission for University Education (CUE). Admission requires KCSE mean grade C+ with C+ in English or Kiswahili. KUCCPS Cluster 1. Prospective students should have strong analytical skills, a commitment to continuous learning, and an interest in contributing to Kenya's socio-economic development. The programme provides a solid foundation for further postgraduate study and professional advancement in related fields.

The Bachelor of Science in Communication and Public Relations is a degree programme that equips students with knowledge and skills in in communication and public relations. The programme falls under the Sciences category and typically spans 4 years of full-time study at accredited Kenyan universities. The curriculum covers Calculus and Linear Algebra, Organic Chemistry, Cell Biology, Classical Mechanics, Statistical Methods, Analytical Chemistry. Students engage with both theoretical foundations and practical applications, developing competencies in technical and analytical competencies. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Foundations of the Discipline, Research Methods, Communication Skills, Information Technology Fundamentals, Statistics and Data Analysis. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in General Practice, Research and Analysis, General Practice. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Science in Communication and Public Relations pursue careers as Graduate Trainee, Research Assistant, Project Officer, Analyst. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Science in Interactive Media Technologies is a degree programme that equips students with knowledge and skills in in interactive media technologies. The programme falls under the Media & Communication category and typically spans 4 years of full-time study at accredited Kenyan universities. The curriculum covers Mass Communication, Media Writing, Journalism, Video Production, Media Law, Digital Media. Students engage with both theoretical foundations and practical applications, developing competencies in On-camera presence, Advanced Cinematography, Advertising and Marketing, Advertising in Broadcast Media, Audience Analysis. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Introduction to Mass Communication, News Writing & Reporting, Media Law & Ethics, Radio & TV Production, Digital Journalism & Social Media. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Journalism & Broadcasting, Public Relations & Corporate Communication, Film & Video Production. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Science in Interactive Media Technologies pursue careers as Business/Financial Journalist, Audio Engineer, Broadcast Journalist, Cinematographer. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Science in Media Science is a degree programme designed to produce competent media professionals capable of working in both print and electronic media industries. The programme is offered at Moi University through the School of Information Sciences and prepares graduates for careers in journalism, media production, media management and communication. The curriculum covers introduction to communication and mass media, print media, radio production, television production, photojournalism, media law and ethics, online journalism, media research methods, advertising, public relations and media management. Students develop competencies in content production, media analysis and the management of media institutions. Throughout the programme, students engage in lectures, seminars, practicals, written assignments, project work, field visits and individual reading. The practical teaching uses equipment commonly used in the media industry, ensuring graduates are familiar with industry-standard tools and workflows. The programme includes an eight-week practical attachment in a media institution during the long vacation following the third academic year. This hands-on experience allows students to apply theoretical knowledge in real media environments, working in newsrooms, production studios, radio stations and television broadcasting facilities. Graduates are equipped to work as field reporters and effective managers of media institutions, combining practical media skills with theoretical understanding of communication processes. They play a critical role in informing, educating and entertaining the public while upholding media ethics and professional standards. Career opportunities exist in television stations, radio stations, newspapers, online media platforms, publishing houses, advertising agencies, public relations firms and corporate communication departments. Graduates work as journalists, media producers, editors, media managers, communication specialists and content creators across the media industry.

The Bachelor of Science in Media and Digital Communication is a degree programme that equips students with knowledge and skills in in media and digital communication. The programme falls under the Media & Communication category and typically spans 4 years of full-time study at accredited Kenyan universities. The curriculum covers Mass Communication, Media Writing, Journalism, Video Production, Media Law, Digital Media. Students engage with both theoretical foundations and practical applications, developing competencies in On-camera presence, Advanced Cinematography, Advertising and Marketing, Advertising in Broadcast Media, Audience Analysis. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Introduction to Mass Communication, News Writing & Reporting, Media Law & Ethics, Radio & TV Production, Digital Journalism & Social Media. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in Journalism & Broadcasting, Public Relations & Corporate Communication, Film & Video Production. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Science in Media and Digital Communication pursue careers as Business/Financial Journalist, Audio Engineer, Broadcast Journalist, Cinematographer. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

The Bachelor of Science in Public Relations and Advertising is a degree programme that equips students with knowledge and skills in in public relations and advertising. The programme falls under the Sciences category and typically spans 4 years of full-time study at accredited Kenyan universities. The curriculum covers Calculus and Linear Algebra, Organic Chemistry, Cell Biology, Classical Mechanics, Statistical Methods, Analytical Chemistry. Students engage with both theoretical foundations and practical applications, developing competencies in technical and analytical competencies. The coursework is designed to build progressive understanding from foundational concepts to advanced topics. Throughout the programme, students study Foundations of the Discipline, Research Methods, Communication Skills, Information Technology Fundamentals, Statistics and Data Analysis. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field. The programme offers specialisations in General Practice, Research and Analysis, General Practice. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector. Graduates of the Bachelor of Science in Public Relations and Advertising pursue careers as Graduate Trainee, Research Assistant, Project Officer, Analyst. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities. The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.