Business

Master of Entrepreneurship and Management

The Master of Entrepreneurship and Management is a postgraduate programme that prepares professionals for entrepreneurial ventures and management roles in business and organisations. The programme combines entrepreneurship theory with management practice and innovation strategy.

Core areas include entrepreneurship theory, venture creation, business management, innovation management, financial management for entrepreneurs, strategic management, entrepreneurial marketing, business research methods, and thesis or project. Students engage with both entrepreneurial theory and practical business application.

The programme is offered by the Technical University of Kenya, Kisii University, and Jomo Kenyatta University of Agriculture and Technology. All are public universities offering the programme over two academic years through full-time and part-time modes.

Students develop competencies in venture creation, business planning, innovation management, financial management, strategic planning, entrepreneurial marketing, and business research methods. The programme includes coursework, examinations, business plan development, and thesis or project.

The Technical University of Kenya charges approximately KES 383,300 total (~KES 191,650/year). Kisii University charges KES 58,850/semester (~KES 117,700/year). Entry requires a Bachelor's degree in a business or management-related field with at least Second Class Honours Upper Division or Lower Division with relevant experience.

Graduates pursue careers as entrepreneurs, business managers, innovation managers, business consultants, venture analysts, and lecturers in entrepreneurship and management.

Skills Required

Entrepreneurship Theory and Practice
Venture Creation and Business Planning
Business Management and Leadership
Innovation Management
Financial Management for Entrepreneurs
Strategic Management
Entrepreneurial Marketing
Business Research Methods
Risk Management and Assessment
Academic Writing and Thesis Research

Key Subjects

Entrepreneurship Theory and Practice
Venture Creation and Business Planning
Business Management and Leadership
Innovation Management
Financial Management for Entrepreneurs
Strategic Management
Entrepreneurial Marketing
Business Research Methods
Risk Management and Assessment
Thesis or Project

Certifications

Kenya National Chamber of Commerce Membership
ICSB Professional Membership

Specializations

Venture Creation and Startups

Focuses on creating new business ventures, covering opportunity identification, business modelling, startup financing, and venture launch.

Innovation Management

Examines managing innovation in organisations, covering innovation processes, product development, and creating innovation culture.

Family Business Management

Covers managing family businesses, including succession planning, family business governance, and balancing family and business interests.

Social Entrepreneurship

Focuses on creating social ventures that address social problems, covering social enterprise design, impact measurement, and sustainable business models.

Corporate Entrepreneurship

Examines entrepreneurship within established organisations, covering intrapreneurship, corporate venturing, and organisational renewal.

Entrepreneurial Finance

Covers financial management for entrepreneurial ventures, including startup financing, valuation, venture capital, and financial planning.

Duration: 2 years
Public, up to: Ksh 125,000
Private, up to: Ksh 119,100
Job market: High

The programme

What you study, how long it takes, and how it is delivered.

Practicalities

Study mode: Full-time, Part-time
Attachment: 0 months
Average class: 25 students
Award: Masters

What you study

10 subjects

Entrepreneurship Theory and Practice
Venture Creation and Business Planning
Business Management and Leadership
Innovation Management
Financial Management for Entrepreneurs
Strategic Management
Entrepreneurial Marketing
Business Research Methods
Risk Management and Assessment
Thesis or Project

Modules

12 in the programme

Entrepreneurship Theory and Practice
Year 1Semester 13 creditsCore
Examines entrepreneurial mind-set, opportunity recognition, entrepreneurial process, and theories of entrepreneurship.
Venture Creation and Business Planning
Year 1Semester 13 creditsCore
Covers business modelling, business planning, startup financing, and venture launch processes.
Business Management and Leadership
Year 1Semester 13 creditsCore
Examines business management principles, organisational design, leadership theory, and operational management.
Business Research Methods
Year 1Semester 23 creditsCore
Covers research design, data collection, analysis, and conducting entrepreneurship research, preparing students for their thesis or project.
Innovation Management
Year 1Semester 23 creditsCore
Covers managing innovation in organisations, including innovation processes, product development, and creating innovation culture.
Financial Management for Entrepreneurs
Year 1Semester 23 creditsCore
Examines startup financing, financial planning, valuation, venture capital, and entrepreneurial finance.
Strategic Management
Year 1Semester 23 creditsCore
Covers strategy formulation, competitive analysis, strategic implementation, and strategic planning for entrepreneurial ventures.
Entrepreneurial Marketing
Year 2Semester 13 creditsCore
Examines marketing for entrepreneurial ventures, covering market analysis, customer development, and growth strategies.
Risk Management and Assessment
Year 2Semester 13 creditsCore
Covers identifying, assessing, and managing risks in entrepreneurial ventures, including financial, operational, and market risks.
Contemporary Issues in Entrepreneurship
Year 2Semester 13 creditsCore
Examines current trends, challenges, and developments in entrepreneurship, including digital entrepreneurship, social entrepreneurship, and global perspectives.
Research Seminar
Year 2Semester 13 creditsCore
Preparation of research proposal or business project plan, including design, literature review, methodology, and presentation.
Research Thesis or Business Project
Year 2Semester 26 creditsCore
Original research thesis or comprehensive business project on an entrepreneurship and management topic, demonstrating mastery of research methods and practical application, assessed through written submission and oral defence.

Specialisations

Venture Creation and Startups
Focuses on creating new business ventures, covering opportunity identification, business modelling, startup financing, and venture launch.
Innovation Management
Examines managing innovation in organisations, covering innovation processes, product development, and creating innovation culture.
Family Business Management
Covers managing family businesses, including succession planning, family business governance, and balancing family and business interests.
Social Entrepreneurship
Focuses on creating social ventures that address social problems, covering social enterprise design, impact measurement, and sustainable business models.
Corporate Entrepreneurship
Examines entrepreneurship within established organisations, covering intrapreneurship, corporate venturing, and organisational renewal.
Entrepreneurial Finance
Covers financial management for entrepreneurial ventures, including startup financing, valuation, venture capital, and financial planning.

A day as a student

A typical day during the Master of Entrepreneurship and Management programme combines lectures, case studies, business plan development, seminars, and independent study. Sessions cover entrepreneurship theory, venture creation, management, and innovation. Entrepreneurship theory sessions examine entrepreneurial mind-set, opportunity recognition, and entrepreneurial process. Venture creation sessions cover business modelling, business planning, startup financing, and venture launch. Management sessions examine business management principles, organisational design, and operational management. Innovation sessions cover innovation management, product development, and creating innovation culture. Financial management sessions cover startup financing, financial planning, valuation, and entrepreneurial finance. Strategic management sessions examine strategy formulation, competitive analysis, and strategic implementation. Marketing sessions cover entrepreneurial marketing, market analysis, and customer development. Research methods sessions prepare students for their thesis or project, covering research design, data collection, and analysis. Case studies provide practical application of theory to real business scenarios. Business plan development involves creating comprehensive business plans for new ventures. Seminars and discussion groups provide opportunities for debating current issues in entrepreneurship and sharing business ideas. Guest lectures from successful entrepreneurs and business leaders provide practical insights. The programme culminates in a research thesis or business project on an entrepreneurship and management topic.

The trade offs

In its favour

Entrepreneurship is critical for Kenya's economic development, creating strong demand for entrepreneurship and management skills.
Kisii University offers the programme at relatively affordable fees (~KES 117,700/year) compared to TU-K.
Programme combines entrepreneurship with management, providing versatile skills for venture creation and corporate leadership.
Practical business plan development component provides hands-on experience creating real venture plans.

Against it

TU-K fees are relatively high at ~KES 191,650/year compared to Kisii University.
JKUAT fee data not independently verified, limiting complete cost comparison.
Only public universities offer this programme, limiting institutional choice.
Programme may overlap with MBA and Master of Innovation and Entrepreneurship, causing confusion for prospective students.

What it costs

Tuition at both ends of the market, and how to pay for it.

What it costs, and where

Against 331 business courses

Public100k to 125k

100k at Kisii University125k at Technical University of Kenya

Private119k to 119k

119k at Mount Kenya University119k at Mount Kenya University

Annual tuition in Kenyan shillings, rounded. The upright tick is the median for this field, so a bar sitting entirely to its right is an expensive programme by the standards of its own subject.

The fine print

Kisii 100,000/yr (brochure). TUK 125,000/yr (victormatara). MKU 59,550/sem (victormatara).

HELB postgraduate loans are available for Kenyan students. Kenya Youth Enterprise Development Fund and Women Enterprise Fund support entrepreneurship development. Some institutions may offer internal scholarships for entrepreneurship studies.

Funding options

HELB Postgraduate Loan
Kenya Youth Enterprise Development Fund
Women Enterprise Fund

Scholarships

3 recorded

HELB Postgraduate Loan
LoanKsh 200,000Kenyan
Kenyan students pursuing postgraduate studies at recognised universities.
Kenya Youth Enterprise Development Fund
GrantKsh 500,000Kenyan
Youth Enterprise Development Fund supports young entrepreneurs with financing and training for business ventures in Kenya.
Women Enterprise Fund
GrantKsh 500,000Kenyan
Women Enterprise Fund provides financing and support for women entrepreneurs in Kenya.

Getting in

The grades, the alternatives, and who accredits the award.

What you need

KCSE mean grade: N/A (Postgraduate)
Alternative entry: TU-K requires a Second Class Honours Upper Division degree, or Lower Second with two years of relevant experience or a postgraduate diploma. JKUAT requires Upper Second in Business and Management, or Lower Second with two years of experience, or a pass degree with five years of experience. Kisii University accepts relevant Bachelor's degrees. Contact respective universities for specific admission requirements.

How you are assessed

4 components

Coursework and Continuous Assessment
Coursework25% of the mark
Continuous assessment through coursework assignments, case study analysis, seminar presentations, and class participation.
Written Examinations
Examination35% of the mark
Written examinations covering entrepreneurship theory, venture creation, management, and innovation.
Business Plan and Project Assessment
Practical40% of the mark
Practical assessment through business plan development, case studies, project work, and demonstrating entrepreneurship and management skills.
Research Thesis or Business Project
Research100% of the mark
Original research thesis or comprehensive business project on an entrepreneurship and management topic, demonstrating mastery of research methods and practical application, assessed through written submission and oral defence.

Accreditation

The programme is accredited by the Commission for University Education (CUE). Technical University of Kenya, Kisii University, and Jomo Kenyatta University of Agriculture and Technology (all public) offer Master's programmes in Entrepreneurship and Management. All programmes meet CUE standards for postgraduate entrepreneurship and management training.

Accredited by

Commission for University Education (CUE)
Academic accreditationRequired
Programme accredited by CUE. Technical University of Kenya, Kisii University, and Jomo Kenyatta University of Agriculture and Technology (all public) offer Master's programmes in Entrepreneurship and Management. All programmes meet CUE standards for postgraduate entrepreneurship and management training.

Where it leads

The roles it opens, and what you leave with.

Where graduates go

6 roles

Entrepreneur
High demandKsh 0 to Ksh 1,000,000
Creates and runs own business venture, overseeing business planning, operations, financing, and growth strategy.
Business Manager
High demandKsh 120,000 to Ksh 500,000
Manages business operations in organisations, overseeing operations, staff, finance, and strategic planning.
Innovation Manager
Moderate demandKsh 130,000 to Ksh 500,000
Manages innovation processes in organisations, overseeing product development, innovation strategy, and creating innovation culture.
Business Consultant
Moderate demandKsh 120,000 to Ksh 600,000
Consults on business and entrepreneurship matters, providing advisory services, strategy development, and support for businesses.
Venture Analyst
Low demandKsh 120,000 to Ksh 500,000
Analyses investment opportunities and ventures, overseeing due diligence, valuation, and investment recommendations.
Entrepreneurship Lecturer
Moderate demandKsh 120,000 to Ksh 450,000
Teaches entrepreneurship and management at university or college level, overseeing instruction, research, and academic supervision.

Graduate outcomes