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Media & Communication

Certificate in Media Production

The Certificate in Media Production provides foundational training in media content creation, video production, audio production, digital storytelling, and media technology. Students learn camera operation, video editing, audio recording, scriptwriting, and digital media production. The programme is designed for individuals seeking entry-level positions in media production or as a pathway to further studies in communication and media.

Students develop competencies in video production, audio production, camera operation, video editing, scriptwriting, digital media creation, and media project management. The curriculum covers introduction to media production, camera and lighting, video editing, audio production, scriptwriting, digital media, media ethics, and media project development. Practical skills are developed through studio sessions and production projects.

Kenya's media and content production industry is growing rapidly with the expansion of digital platforms, streaming services, corporate media, and online content creation. Media houses, production companies, corporate organisations, NGOs, and digital content platforms require personnel with foundational media production skills. The programme addresses the demand for practical, hands-on media production training.

The programme combines classroom lectures with extensive practical training in media studios and production environments. Students operate cameras, edit video content, record audio, and produce media projects. Teaching methods include lectures, studio sessions, practical demonstrations, project-based work, and blended learning (online and face-to-face). Students produce media content as part of their coursework.

Graduates find employment as production assistants, camera operators, video editing assistants, audio technicians, or content creators in media houses, production companies, corporate communication departments, NGOs, and digital media companies. The certificate also provides a pathway to diploma programmes in communication and media studies or social communication.

This programme is ideal for KCSE graduates with an interest in media production, filmmaking, and digital content creation, as well as individuals seeking practical media skills for employment or entrepreneurship. The blended delivery mode provides flexibility for diverse learners.

Duration
1 year
Public, up to
Ksh 97,000
Job market
Moderate

The programme

What you study, how long it takes, and how it is delivered.

Practicalities

Study mode
Blended (Online and Face-to-face)
Attachment
3 months
Average class
20 students
Award
Certificate

What you study

10 subjects
  • Introduction to Media Production
  • Camera Operation and Lighting
  • Video Editing
  • Audio Production and Recording
  • Scriptwriting for Media
  • Digital Media Production
  • Media Ethics and Regulation
  • Visual Storytelling
  • Media Project Management
  • Studio Production Practices

Modules

8 in the programme

  • Introduction to Media Production

    Year 1Semester 13 creditsCore

    Introduction to media production covering the media production workflow, production roles, media formats, the media industry in Kenya, and fundamental production concepts.

  • Camera Operation and Lighting

    Year 1Semester 13 creditsCore

    Camera operation covering camera types, shot composition, camera movement, exposure, and lighting techniques for video production in studio and field settings.

  • Video Editing

    Year 1Semester 13 creditsCore

    Video editing covering editing software, editing techniques, continuity, transitions, colour correction, and post-production workflows for video content.

  • Audio Production and Scriptwriting

    Year 1Semester 13 creditsCore

    Audio production covering recording techniques, microphones, mixing, and sound design, combined with scriptwriting for media including narrative structure and formatting.

  • Digital Media and Visual Storytelling

    Year 1Semester 23 creditsCore

    Digital media production covering online content creation, social media content, multimedia storytelling, and visual narrative techniques for digital platforms.

  • Studio Production Practices

    Year 1Semester 23 creditsCore

    Studio production covering multi-camera studio operations, set design, live production, studio lighting, and production team coordination in a studio environment.

  • Media Ethics and Project Management

    Year 1Semester 23 creditsCore

    Media ethics covering accuracy, privacy, copyright, and media regulations in Kenya, combined with media project management covering planning, budgeting, and production scheduling.

  • Media Production Project and Portfolio

    Year 1Semester 23 creditsCore

    A media production project producing a complete video or multimedia piece, and development of a media production portfolio demonstrating practical competencies.

Specialisations

  • Video Production

    Focus on video production including camera operation, lighting, editing, and post-production for video content.

  • Audio Production

    Focus on audio production including recording, mixing, sound design, and audio content creation for radio and digital platforms.

  • Digital Media Content

    Focus on digital media content creation for online platforms, social media, and multimedia storytelling.

A day as a student

A typical day combines morning lectures on media production theory with afternoon studio sessions. Students operate cameras, practise video editing, record audio, and produce media content. Project work involves producing short videos, audio recordings, and digital media content. Blended learning includes online coursework with face-to-face studio sessions for practical training.

The trade offs

In its favour

  • Growing demand for media production skills across digital platforms, corporate communication, and content creation.
  • Blended delivery mode provides flexibility for diverse learners.
  • Provides a pathway to diploma programmes in communication and media studies at Tangaza University.

Against it

  • Media production can be competitive for entry-level positions.
  • The programme is offered at only one university, limiting accessibility.
  • Senior production roles require diploma or degree-level qualifications plus experience.

What it costs

Tuition at both ends of the market, and how to pay for it.

What it costs, and where

Against 106 media & communication courses
Public97k to 97k
97k at Kenya Institute of Mass Communication97k at Kenya Institute of Mass Communication

Annual tuition in Kenyan shillings, rounded. The upright tick is the median for this field, so a bar sitting entirely to its right is an expensive programme by the standards of its own subject.

The fine print

KIMC 97K/yr public (eafinder.com, kenyaeducationguide.com). Private: unverified.

HELB loans and NGCDF bursaries are available for eligible Kenyan students enrolled in certificate programmes at chartered universities.

Funding options

  • HELB Loan

  • NGCDF Bursary

Scholarships

2 recorded

  • HELB Loan

    LoanKsh 40,000Kenyan

    Kenyan students enrolled in certificate programmes at chartered universities

  • NGCDF Bursary

    BursaryKenyan

    Kenyan students from respective constituencies pursuing certificate-level studies

Getting in

The grades, the alternatives, and who accredits the award.

What you need

KCSE mean grade
D
Alternative entry
KCSE D (Plain) or CUE equivalent.

How you are assessed

3 components

  • Continuous Assessment

    Written examination30% of the mark

    Regular assessments evaluating understanding of media production theory, ethics, and project management concepts.

  • Practical Studio Assessment

    Practical assessment40% of the mark

    Practical assessment of camera operation, video editing, audio production, and studio production skills.

  • Production Project and Portfolio

    Project30% of the mark

    A media production project and portfolio demonstrating applied media production competencies.

Accreditation

Tangaza University is chartered by the Commission for University Education (CUE). The programme is offered under the Institute of Communication, Journalism and Media Studies.

Accredited by

  • Commission for University Education

    AcademicRequired

    Tangaza University is chartered by CUE. The programme is offered under the Institute of Communication, Journalism and Media Studies.

Where it leads

The roles it opens, and what you leave with.

Where graduates go

4 roles

  • Production Assistant

    Moderate demandKsh 16,000 to Ksh 48,000

    Assists in media production in media houses, production companies, or corporate communication, supporting video shoots, equipment setup, and production coordination.

  • Camera Operator

    Moderate demand

    Operates cameras for video production in media houses, production companies, or event coverage, capturing video content for various media formats.

  • Video Editing Assistant

    Moderate demand

    Assists in video editing for media houses, production companies, or digital media firms, supporting post-production workflows and content editing.

  • Digital Content Creator

    High demand

    Creates digital media content for online platforms, social media, and corporate communication, applying media production skills to produce engaging multimedia content.

Graduate outcomes

Graduates find employment as production assistants, camera operators, and video editing assistants in media houses, production companies, and digital media firms, with opportunities for progression to diploma programmes.

Certifications

Industry links

Common misconceptions

  • Media production is only for people who work in television.

    Media production skills are in demand across corporate communication, digital media, NGOs, online content creation, and event production, not just television.

  • You need expensive equipment to study media production.

    The programme uses university-provided studio equipment, and modern media production can be done with accessible digital tools including smartphones and basic editing software.

  • Media production is an easy, untechnical field.

    Media production involves technical skills in camera operation, editing software, audio engineering, lighting, and production management that require formal training.

  • A certificate in media production cannot lead to employment.

    Media houses, production companies, corporate communication departments, and digital platforms employ certificate holders as production assistants and content creators.

Related courses

Further reading

Keep this

Fees and entry marks for Certificate in Media Production are restated every intake. Save it and the app keeps this version, so you can see what changed when it does.

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