Business

Certificate in Business Marketing

The Certificate in Business Marketing is a foundational programme that introduces students to marketing principles, consumer behaviour and sales management. Offered at Scott Christian University, the programme prepares learners for entry-level marketing and sales roles in various organisations.

Students develop competencies in marketing communication, market research, digital marketing basics, sales techniques and customer relationship management. The curriculum combines theoretical knowledge with practical applications, enabling graduates to support marketing departments and sales teams.

Kenya's business environment is increasingly competitive, with organisations investing in marketing to reach customers and build brand awareness. Marketing personnel are needed across retail, services, manufacturing and technology sectors to support customer acquisition and retention efforts.

Teaching is delivered through classroom instruction, case studies, project work and field visits. Students develop marketing plans, conduct market surveys and practise sales presentations to build practical skills.

Graduates typically find employment as marketing assistants, sales representatives, customer service agents or brand promoters in companies, advertising agencies and retail organisations. Many proceed to pursue diploma or degree-level qualifications in marketing or business management.

The programme is ideal for KCSE graduates with an interest in marketing and sales who wish to enter the business world with foundational marketing skills.

Duration: 1 year
Public, up to: Ksh 67,189
Private, up to: Ksh 70,000
Job market: Moderate

The programme

What you study, how long it takes, and how it is delivered.

Practicalities

Study mode: Full-time
Attachment: 3 months
Average class: 40 students
Award: Certificate

What you study

8 subjects

Marketing Principles
Consumer Behaviour
Sales Management
Marketing Communication
Digital Marketing Basics
Market Research
Customer Relationship Management
Business Communication

Modules

8 in the programme

Marketing Principles
Year 1Semester 13 creditsCore
Introduces marketing concepts, the marketing mix and marketing's role in organisations.
Consumer Behaviour
Year 1Semester 13 creditsCore
Examines factors influencing consumer purchasing decisions and behaviour patterns.
Sales Management
Year 1Semester 13 creditsCore
Covers sales techniques, sales team management and sales performance evaluation.
Marketing Communication
Year 1Semester 12 creditsCore
Introduces advertising, public relations, promotion and integrated marketing communication.
Digital Marketing Basics
Year 1Semester 23 creditsCore
Introduces online marketing channels, social media marketing and digital advertising.
Market Research
Year 1Semester 23 creditsCore
Covers research methods for gathering and analysing market data to inform marketing decisions.
Customer Relationship Management
Year 1Semester 22 creditsCore
Develops skills in managing customer relationships, retention strategies and CRM systems.
Business Communication
Year 1Semester 22 creditsCore
Develops communication skills for marketing contexts including presentations and proposals.

A day as a student

A typical day begins with a lecture on marketing principles or consumer behaviour, followed by a case study session analysing marketing campaigns. Afternoons involve project work developing marketing plans or practising sales presentations.

The trade offs

In its favour

Marketing skills are in demand across all business sectors.
Provides a foundation for further marketing and business studies.

Against it

Entry-level marketing roles often involve commission-based pay with variable income.

What it costs

Tuition at both ends of the market, and how to pay for it.

What it costs, and where

Against 331 business courses

Public67k to 67k

67k at Public TVET colleges (standardized)67k at Public TVET colleges (standardized)

Private62k to 70k

62k at Mount Kenya University70k at Kenya Institute of Management

Annual tuition in Kenyan shillings, rounded. The upright tick is the median for this field, so a bar sitting entirely to its right is an expensive programme by the standards of its own subject.

The fine print

KIM 70K/yr, MKU 62K/yr, CHRM 63K/yr (kim.ac.ke, victormatara.com, chrm.or.ke).

Students may access HELB loans and NGCDF bursaries.

Funding options

HELB Loan
NGCDF Bursary

Scholarships

2 recorded

HELB Loan
LoanKsh 40,000Kenyan
Kenyan students in accredited certificate programmes
NGCDF Bursary
BursaryKenyan
Kenyan students from low-income backgrounds

Getting in

The grades, the alternatives, and who accredits the award.

What you need

KCSE mean grade: D+
Alternative entry: Relevant certificate or experience

English/Kiswahili
D

How you are assessed

3 components

Continuous Assessment Tests
Written examination30% of the mark
Regular CATs throughout each semester.
Practical Assignments
Practical30% of the mark
Hands-on assignments assessed on competency.
End of Semester Examinations
Written examination40% of the mark
Formal written examinations at the end of each semester.

Accreditation

Accredited by the Commission for University Education (CUE) under Scott Christian University's charter.

Accredited by

Commission for University Education
AcademicRequired
The programme is accredited by the Commission for University Education under the respective university's charter.

Where it leads

The roles it opens, and what you leave with.

Where graduates go

4 roles

Marketing Assistant
Moderate demandKsh 24,000 to Ksh 48,000
Supports marketing activities including campaigns, events and market research.
Sales Representative
High demandKsh 20,000 to Ksh 55,000
Promotes and sells products or services to customers.
Customer Service Agent
Moderate demandKsh 22,000 to Ksh 42,000
Handles customer inquiries, complaints and relationship management.
Brand Promoter
Moderate demandKsh 18,000 to Ksh 38,000
Promotes brand awareness through events, demonstrations and customer engagement.

Graduate outcomes

Graduates work as marketing assistants, sales representatives and customer service agents in various organisations.

Where these fields lead

8 careers

Keep this

Fees and entry marks for Certificate in Business Marketing are restated every intake. Save it and the app keeps this version, so you can see what changed when it does.

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