Bachelor of Science in Science - Event and Convention Management
This Bachelor's programme prepares students for professional careers in event and convention management. It develops expertise in event planning, convention management, event marketing, venue management, and event operations while building comprehensive skills for managing events and conventions effectively.
The short answer
- What it costs
- Up to Ksh 216,000 a year at a public institution, Ksh 864,000 for the whole course.The detail
- Who can get in
- A KCSE mean grade of C+ (plus) mean grade at KCSE or above, plus 4 subject grades. There is another way in without it.The detail
- How long, and when
- Takes 4 years, full-time, with 6 months of attachment. Next intake January 2027, at 1 institution.The detail
- Where it leads
- 8 careers in the catalogue. The least exposed to AI is Forensic Audit Investigator, at 17 out of 100.The detail
The programme
What you study, how long it takes, and how it is delivered.
Overview
Students analyse event and convention needs, design event strategies, implement event management techniques, evaluate event performance, conduct research, apply ethical principles, manage event projects, and develop sustainable event practices. They also strengthen analytical thinking, event management skills, communication, teamwork, and organizational abilities.
Kenya requires event and convention management to support tourism development, enhance hospitality services, and promote effective event delivery, creating demand for professionals who can work in event planning, convention management, event marketing, and support the hospitality and tourism sectors.
The programme combines coursework, event practice, case studies, research projects, and hospitality training. Students gain hands-on experience through event planning, convention management, and venue management.
Graduates pursue careers as event managers, convention managers, event coordinators, venue managers, and event consultants across hospitality companies, convention centers, tourism departments, and event management firms.
The programme is ideal for students interested in event and convention management, event planning, convention management, event marketing, and venue management.
What you study
6 subjects- Event and Convention Management
- Event Planning
- Convention Management
- Event Marketing
- Venue Management
- Event Operations
Modules
12 in the programmeIntroduction to Event and Convention Management
Year 1Semester 13 creditsCore
Comprehensive introduction to event and convention management, covering event concepts, convention principles, and approaches to event planning.
Event Planning
Year 1Semester 23 creditsCore
Study of event planning, covering event design, event logistics, event budgeting, and event coordination.
Convention Management
Year 1Semester 33 creditsCore
Examination of convention management, covering convention operations, convention logistics, convention services, and convention marketing.
Event Marketing
Year 2Semester 13 creditsCore
Study of event marketing, covering event promotion, marketing strategies, digital marketing, and event branding.
Venue Management
Year 2Semester 23 creditsCore
Analysis of venue management, covering venue operations, venue services, facility management, and venue coordination.
Event Operations
Year 2Semester 33 creditsCore
Development of event operations skills, covering event execution, event coordination, event logistics, and event management.
Hospitality Management
Year 3Semester 13 creditsCore
Study of hospitality management, covering hospitality services, customer service, hospitality operations, and guest relations.
Event Law
Year 3Semester 23 creditsCore
Examination of event law, covering event legislation, regulatory frameworks, compliance, and legal frameworks for event management.
Strategic Management
Year 3Semester 33 creditsCore
Study of strategic management, covering strategic analysis, strategy formulation, and strategic implementation in event context.
Event Ethics
Year 4Semester 13 creditsCore
Analysis of ethical issues in event and convention management, covering professional ethics, sustainability ethics, and ethical decision-making in event practice.
Event and Convention Management Practice
Year 4Semester 23 creditsCore
Practical event work where students apply learned skills in event planning, convention management, and venue management.
Event and Convention Management Research Project
Year 4Semester 36 creditsCore
Independent research project on event or convention topic, demonstrating mastery of event and convention management theory and practice.
Specialisations
Convention Management
Specialization in convention operations, convention logistics, and convention services. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Event Planning
Focus on event design, event logistics, and event coordination for event planning careers. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Venue Management
Focus on venue operations, venue services, and facility management. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
General Practice
Broad foundational knowledge covering core principles and practices in the field. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
A day as a student
Students attend lectures, conduct event planning, participate in case studies, and engage in convention management.
The trade-offs
| In its favour | Against it |
|---|---|
| Diverse career opportunities in event and convention management across hospitality companies, convention centers, and tourism departments. | Event work often involves irregular hours and high-pressure environments during events. |
| Strong foundation in both event planning and convention management skills. | Event management requires continuous learning of new event technologies and hospitality trends. |
| Event planning and venue management provide hands-on experience with event marketing and event operations. | — |
What it costs
Tuition at both ends of the market, and how to pay for it.
What it costs, and where
Against 331 business coursesAnnual tuition in Kenyan shillings, rounded. The upright tick is the median for this field, so a bar sitting entirely to its right is an expensive programme by the standards of its own subject.
The fine print
TUK public: ~169K-216K/yr (tukenya.ac.ke, KUCCPS). CCAP private offers but fees unverified.
HELB loans available for eligible students. Some universities offer scholarships based on academic performance.
Funding options
Higher Education Loans Board (HELB)
Scholarships
3 recordedHigher Education Loans Board (HELB) Loan
LoanKsh 60,000Kenyan
Kenyan students admitted to recognised universities demonstrating financial need.
Higher Education Fund (HEF)
Government fundingKenyan
Kenyan students in public universities under the new funding model based on financial need assessment.
County Government Bursaries
BursaryKenyan
Residents of respective counties pursuing undergraduate studies
Scholarships you could apply for
3 usable where it is taught- HELB Undergraduate Scholarship
Closes 31 July 2027PartialHigher Education Loans Board
KES 40,000 to 60,000 per year
- County Government Scholarships
Varies by countyPartialCounty Governments
KES 50,000 to 200,000 per year
- Moringa School Craftbyte Scholarship
QuarterlyFullMoringa School
Full software development course
Getting in
The grades, the alternatives, and who accredits the award.
What you need
Diploma holders in Hospitality Management, Event Management, Tourism, or related fields with Credit pass from recognized institutions may also apply.
When it next starts
Taught at 1 institutionIncluding Multimedia University of Kenya.
Including Multimedia University of Kenya.
Including Multimedia University of Kenya.
How you are assessed
4 componentsContinuous Assessment Tests
Cat30% of the mark
Regular tests, assignments, and event exercises throughout the semester evaluating knowledge and practical skills.
End of Semester Examinations
Exam70% of the mark
Comprehensive written examinations at the end of each semester testing understanding of event planning, convention management, and event marketing.
Practice Assessments
Practicum100% of the mark
Evaluation of event management skills, event work, and practical applications through event planning and case studies.
Research Project
Project100% of the mark
Independent research project on event or convention topic, demonstrating mastery of event and convention management theory and practice.
Accreditation
Commission for University Education
NationalRequired
Mandatory accreditation for all university programmes in Kenya.
Accredited by Commission for University Education (CUE).
Where it leads
The roles it opens, and what you leave with.
Where graduates go
5 rolesEvent Manager
High demandKsh 52,000 to Ksh 115,000
Manage event operations, develop event strategies, and coordinate event planning and event execution.
Event Consultant
Medium demandKsh 56,000 to Ksh 125,000
Provide event expertise, consult on event strategy, and support organizations in event improvement.
Convention Manager
High demandKsh 54,000 to Ksh 120,000
Manage convention operations, develop convention strategies, and coordinate convention logistics and convention services.
Venue Manager
High demandKsh 52,000 to Ksh 115,000
Manage venue operations, develop venue strategies, and coordinate venue services and facility management.
Event Coordinator
High demandKsh 50,000 to Ksh 110,000
Support event coordination, implement event plans, and work in event logistics and event execution.
Graduate outcomes
Graduates work in event and convention management across Kenya's hospitality and tourism sectors.
Where these fields lead
8 careers- Forensic Audit InvestigatorBusiness17Low exposure
- Franchise Operations ManagerBusiness18Low exposure
- Infrastructure Finance SpecialistBusiness18Low exposure
- Intermodal Reefer TechnicianBusiness18Low exposure
- Climate Risk UnderwriterBusiness19Low exposure
- Coldchain Logistics ManagerBusiness19Low exposure
- Municipal Finance SpecialistBusiness19Low exposure
- Islamic Banking SpecialistBusiness20Low exposure
Tools you will learn
SAP FICO
ErpPrimary
SAP financial and controlling module.
QuickBooks Enterprise
Accounting
Advanced accounting for SMEs.
Microsoft Excel
SpreadsheetPrimary
Financial modelling and analysis.
SAP ERP
ErpPrimary
Oracle ERP
Erp
Certifications
Industry links
Common misconceptions
This programme has limited career opportunities.
Graduates pursue diverse career paths across multiple sectors in Kenya and internationally.
The programme is only for top-performing students.
While academic excellence is valued, the programme accepts students meeting the minimum KCSE requirements and supports diverse learners.
Graduates cannot find employment in Kenya.
Kenya's growing economy creates demand for qualified graduates across public, private, and NGO sectors.
The degree is not recognised internationally.
The programme is accredited by CUE and is recognised under regional and international qualification frameworks.