Business

Bachelor of Science in Science - Event and Convention Management

This Bachelor's programme prepares students for professional careers in event and convention management. It develops expertise in event planning, convention management, event marketing, venue management, and event operations while building comprehensive skills for managing events and conventions effectively.

Students analyse event and convention needs, design event strategies, implement event management techniques, evaluate event performance, conduct research, apply ethical principles, manage event projects, and develop sustainable event practices. They also strengthen analytical thinking, event management skills, communication, teamwork, and organizational abilities.

Kenya requires event and convention management to support tourism development, enhance hospitality services, and promote effective event delivery, creating demand for professionals who can work in event planning, convention management, event marketing, and support the hospitality and tourism sectors.

The programme combines coursework, event practice, case studies, research projects, and hospitality training. Students gain hands-on experience through event planning, convention management, and venue management.

Graduates pursue careers as event managers, convention managers, event coordinators, venue managers, and event consultants across hospitality companies, convention centers, tourism departments, and event management firms.

The programme is ideal for students interested in event and convention management, event planning, convention management, event marketing, and venue management.

Duration: 4 years
Public, up to: Ksh 216,000
Job market: High

The programme

What you study, how long it takes, and how it is delivered.

Practicalities

Study mode: Full-time
Attachment: 6 months
Average class: 30 students
Award: Bachelor

What you study

6 subjects

Event and Convention Management
Event Planning
Convention Management
Event Marketing
Venue Management
Event Operations

Modules

12 in the programme

Introduction to Event and Convention Management
Year 1Semester 13 creditsCore
Comprehensive introduction to event and convention management, covering event concepts, convention principles, and approaches to event planning.
Event Planning
Year 1Semester 23 creditsCore
Study of event planning, covering event design, event logistics, event budgeting, and event coordination.
Convention Management
Year 1Semester 33 creditsCore
Examination of convention management, covering convention operations, convention logistics, convention services, and convention marketing.
Event Marketing
Year 2Semester 13 creditsCore
Study of event marketing, covering event promotion, marketing strategies, digital marketing, and event branding.
Venue Management
Year 2Semester 23 creditsCore
Analysis of venue management, covering venue operations, venue services, facility management, and venue coordination.
Event Operations
Year 2Semester 33 creditsCore
Development of event operations skills, covering event execution, event coordination, event logistics, and event management.
Hospitality Management
Year 3Semester 13 creditsCore
Study of hospitality management, covering hospitality services, customer service, hospitality operations, and guest relations.
Event Law
Year 3Semester 23 creditsCore
Examination of event law, covering event legislation, regulatory frameworks, compliance, and legal frameworks for event management.
Strategic Management
Year 3Semester 33 creditsCore
Study of strategic management, covering strategic analysis, strategy formulation, and strategic implementation in event context.
Event Ethics
Year 4Semester 13 creditsCore
Analysis of ethical issues in event and convention management, covering professional ethics, sustainability ethics, and ethical decision-making in event practice.
Event and Convention Management Practice
Year 4Semester 23 creditsCore
Practical event work where students apply learned skills in event planning, convention management, and venue management.
Event and Convention Management Research Project
Year 4Semester 36 creditsCore
Independent research project on event or convention topic, demonstrating mastery of event and convention management theory and practice.

Specialisations

Convention Management
Specialization in convention operations, convention logistics, and convention services. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Event Planning
Focus on event design, event logistics, and event coordination for event planning careers. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Venue Management
Focus on venue operations, venue services, and facility management. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
General Practice
Broad foundational knowledge covering core principles and practices in the field. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

A day as a student

Students attend lectures, conduct event planning, participate in case studies, and engage in convention management.

The trade offs

In its favour

Diverse career opportunities in event and convention management across hospitality companies, convention centers, and tourism departments.
Strong foundation in both event planning and convention management skills.
Event planning and venue management provide hands-on experience with event marketing and event operations.

Against it

Event work often involves irregular hours and high-pressure environments during events.
Event management requires continuous learning of new event technologies and hospitality trends.

What it costs

Tuition at both ends of the market, and how to pay for it.

What it costs, and where

Against 331 business courses

Public169k to 216k

169k at Technical University of Kenya216k at Technical University of Kenya (KUCCPS)

Annual tuition in Kenyan shillings, rounded. The upright tick is the median for this field, so a bar sitting entirely to its right is an expensive programme by the standards of its own subject.

The fine print

TUK public: ~169K-216K/yr (tukenya.ac.ke, KUCCPS). CCAP private offers but fees unverified.

HELB loans available for eligible students. Some universities offer scholarships based on academic performance.

Funding options

Higher Education Loans Board (HELB)

Scholarships

3 recorded

Higher Education Loans Board (HELB) Loan
LoanKsh 60,000Kenyan
Kenyan students admitted to recognised universities demonstrating financial need.
Higher Education Fund (HEF)
Government fundingKenyan
Kenyan students in public universities under the new funding model based on financial need assessment.
County Government Bursaries
BursaryKenyan
Residents of respective counties pursuing undergraduate studies

Getting in

The grades, the alternatives, and who accredits the award.

What you need

KCSE mean grade: C+ (plus) mean grade at KCSE
Alternative entry: Diploma holders in Hospitality Management, Event Management, Tourism, or related fields with Credit pass from recognized institutions may also apply.

English/Kiswahili
C
Mathematics
C
Business Studies/Economics
C
Any Group II subject
C

How you are assessed

4 components

Continuous Assessment Tests
Cat30% of the mark
Regular tests, assignments, and event exercises throughout the semester evaluating knowledge and practical skills.
End of Semester Examinations
Exam70% of the mark
Comprehensive written examinations at the end of each semester testing understanding of event planning, convention management, and event marketing.
Practice Assessments
Practicum100% of the mark
Evaluation of event management skills, event work, and practical applications through event planning and case studies.
Research Project
Project100% of the mark
Independent research project on event or convention topic, demonstrating mastery of event and convention management theory and practice.

Accreditation

Accredited by Commission for University Education (CUE).

Accredited by

Commission for University Education
NationalRequired
Mandatory accreditation for all university programmes in Kenya.

Where it leads

The roles it opens, and what you leave with.

Where graduates go

5 roles

Event Manager
High demandKsh 52,000 to Ksh 115,000
Manage event operations, develop event strategies, and coordinate event planning and event execution.
Event Consultant
Medium demandKsh 56,000 to Ksh 125,000
Provide event expertise, consult on event strategy, and support organizations in event improvement.
Convention Manager
High demandKsh 54,000 to Ksh 120,000
Manage convention operations, develop convention strategies, and coordinate convention logistics and convention services.
Venue Manager
High demandKsh 52,000 to Ksh 115,000
Manage venue operations, develop venue strategies, and coordinate venue services and facility management.
Event Coordinator
High demandKsh 50,000 to Ksh 110,000
Support event coordination, implement event plans, and work in event logistics and event execution.

Graduate outcomes

Graduates work in event and convention management across Kenya's hospitality and tourism sectors.

Where these fields lead

8 careers

Tools you will learn

SAP FICO
ErpPrimary
SAP financial and controlling module.
QuickBooks Enterprise
Accounting
Advanced accounting for SMEs.
Microsoft Excel
SpreadsheetPrimary
Financial modelling and analysis.
SAP ERP
ErpPrimary
Oracle ERP
Erp

Certifications

Industry links

Common misconceptions

This programme has limited career opportunities.
Graduates pursue diverse career paths across multiple sectors in Kenya and internationally.
The programme is only for top-performing students.
While academic excellence is valued, the programme accepts students meeting the minimum KCSE requirements and supports diverse learners.
Graduates cannot find employment in Kenya.
Kenya's growing economy creates demand for qualified graduates across public, private, and NGO sectors.
The degree is not recognised internationally.
The programme is accredited by CUE and is recognised under regional and international qualification frameworks.