Bachelor of Science in Fashion Design and Marketing

Communication Skills

Year 1Semester 13 creditsCore

Communication Skills: Academic writing, presentation skills, and professional communication. Develops practical skills for academic and professional contexts.

Foundations of the Discipline

Year 1Semester 13 creditsCore

Foundations of the Discipline: Introduction to core concepts, theories, and principles of the field. Covers theoretical foundations, practical applications, and industry-relevant skills.

Research Methods

Year 1Semester 23 creditsCore

Quantitative and qualitative research methodologies, data collection, and analysis techniques.

Information Technology Fundamentals

Year 1Semester 23 creditsCore

Computer applications, data processing, and digital literacy for academic and professional use.

Fashion Design

Year 1Semester 23 creditsCore

Study of fashion design, covering design principles, fashion illustration, pattern making, and garment construction.

Textile Science

Year 1Semester 33 creditsCore

Examination of textile science, covering textile materials, textile properties, fabric technology, and textile testing.

Statistics and Data Analysis

Year 2Semester 13 creditsCore

Statistical methods, probability, and data interpretation for research and practice.

Professional Ethics

Year 2Semester 23 creditsCore

Ethical principles, professional conduct, and regulatory frameworks in the field.

Project Management

Year 3Semester 16 creditsCore

Project Management: Project planning, implementation, monitoring, and evaluation techniques. Covers project lifecycle, resource allocation, risk management, and stakeholder engagement.

Fashion Technology

Year 3Semester 13 creditsCore

Study of fashion technology, covering CAD for fashion, digital design, fashion software, and technology applications.

Entrepreneurship and Innovation

Year 3Semester 23 creditsCore

Entrepreneurship and Innovation: Business planning, venture creation, and innovation management. Equips students with practical skills for venture creation and business management.

Fashion History

Year 3Semester 23 creditsCore

Examination of fashion history, covering fashion evolution, cultural influences, fashion movements, and contemporary fashion.

Brand Development

Focus on brand strategy, brand positioning, and brand identity. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

Fashion Design

Focus on design principles, pattern making, and garment construction for fashion design careers. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

Fashion Marketing

Specialization in fashion branding, fashion retail, and consumer behavior. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

General Practice

Broad foundational knowledge covering core principles and practices in the field. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

Research and Analysis

Focus on research methods, data analysis, and evidence-based decision making. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

Research and Analysis

Focus on research methods, data analysis, and evidence-based decision making. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

Higher Education Loans Board (HELB)

Higher Education Loans Board (HELB) Loan

LoanKsh 60,000Kenyan

Kenyan students admitted to recognised universities demonstrating financial need.

Higher Education Fund (HEF)

Government fundingKenyan

Kenyan students in public universities under the new funding model based on financial need assessment.

County Government Bursaries

BursaryKenyan

Kenyan students from respective counties demonstrating financial need.

Research Project

Project100% of the mark

Independent research project on fashion or marketing topic, demonstrating mastery of fashion design and marketing theory and practice.

End of Semester Examinations

Exam70% of the mark

Comprehensive written examinations at the end of each semester testing understanding of fashion design, textile science, and fashion marketing.

Continuous Assessment Tests

Cat30% of the mark

Regular tests, assignments, and fashion exercises throughout the semester evaluating fashion knowledge and practical skills.

Practice Assessments

Practicum100% of the mark

Evaluation of fashion design skills, creative work, and practical applications through fashion design and case studies.

Continuous Assessment Tests and Assignments

Coursework30% of the mark

Written tests, assignments, and practical exercises throughout the semester.

Commission for University Education

NationalRequired

Mandatory accreditation for all university programmes in Kenya.

Commission for University Education (CUE)

Academic accreditationRequired

CUE is the statutory body responsible for the accreditation and quality assurance of university programmes in Kenya.

Graduate Trainee

High demandKsh 40,000 to Ksh 60,000

Entry-level position applying academic knowledge in a professional environment.

Research Assistant

Moderate demandKsh 45,000 to Ksh 65,000

Supporting research projects through data collection, analysis, and reporting.

Project Officer

High demandKsh 55,000 to Ksh 80,000

Coordinating and implementing projects in public, private, or NGO sectors.

Analyst

High demandKsh 60,000 to Ksh 90,000

Analysing data, trends, and patterns to support decision-making.

Fashion Designer

High demandKsh 50,000 to Ksh 110,000

Design fashion collections, develop fashion concepts, and create innovative fashion products and garments.

Brand Manager

High demandKsh 54,000 to Ksh 120,000

Manage fashion brands, develop brand strategies, and oversee brand positioning and brand equity.

Creative Director

Medium demandKsh 62,000 to Ksh 140,000

Lead creative teams, develop creative strategies, and oversee fashion design and brand development.

Fashion Consultant

Medium demandKsh 54,000 to Ksh 120,000

Provide fashion expertise, consult on fashion strategy, and support organizations in fashion improvement.

Google Workspace

Cloud

Power BI

AnalyticsPrimary

QuickBooks

Accounting

SAP

Enterprise

Adobe Illustrator

SoftwarePrimary

Vector graphics software for fashion illustration and design.

Adobe Photoshop

SoftwarePrimary

Image editing software for fashion presentation and marketing visuals.

Canva

Software

Graphic design platform for fashion marketing materials and social media content.

CLO 3D

Software

3D fashion design software for virtual garment visualisation and prototyping.

ChatGPT / Claude

Ai

Microsoft Excel

SpreadsheetPrimary

This programme has limited career opportunities.

Graduates pursue diverse career paths across multiple sectors in Kenya and internationally.

The programme is only for top-performing students.

While academic excellence is valued, the programme accepts students meeting the minimum KCSE requirements and supports diverse learners.

Graduates cannot find employment in Kenya.

Kenya's growing economy creates demand for qualified graduates across public, private, and NGO sectors.

The degree is not recognised internationally.

The programme is accredited by CUE and is recognised under regional and international qualification frameworks.