Hospitality & Tourism

Bachelor of Science in Events Management

The Bachelor of Science in Events Management is a degree programme that equips students with knowledge and skills in in events management. The programme falls under the Business & Commerce category and typically spans 4 years of full-time study at accredited Kenyan universities.

The curriculum covers Events Management, Event Planning, Event Operations, Venue Management, Event Marketing, Event Coordination. Students engage with both theoretical foundations and practical applications, developing competencies in technical and analytical competencies. The coursework is designed to build progressive understanding from foundational concepts to advanced topics.

Throughout the programme, students study Event Marketing, Events Management Research Project, Convention Management, Event Technology, Customer Service in Events. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field.

The programme offers specialisations in General Practice, Wedding Planning, Convention Management. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector.

Graduates of the Bachelor of Science in Events Management pursue careers as Convention Planner, Event Manager, Event Coordinator, Wedding Planner. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities.

The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

Duration: 4 years
Public, up to: Ksh 204,000
Job market: High

The programme

What you study, how long it takes, and how it is delivered.

Practicalities

Study mode: Full-time
Attachment: 6 months
Average class: 30 students
Award: Bachelor

What you study

6 subjects

Events Management
Event Planning
Event Operations
Venue Management
Event Marketing
Event Coordination

Modules

12 in the programme

Introduction to Events Management
Year 1Semester 13 creditsCore
Comprehensive introduction to events management, covering event concepts, event types, and the role of events in the MICE industry.
Event Planning
Year 1Semester 23 creditsCore
Study of event planning principles, covering event design, event logistics, budgeting, and event planning processes.
Event Operations
Year 1Semester 33 creditsCore
Examination of event operations, covering event execution, event coordination, and operational management during events.
Venue Management
Year 2Semester 13 creditsCore
Study of venue management, covering venue selection, venue operations, facility management, and venue services.
Event Marketing
Year 2Semester 23 creditsCore
Analysis of event marketing, covering event promotion, marketing strategies, attendee acquisition, and event branding.
Food and Beverage Management
Year 2Semester 33 creditsCore
Development of food and beverage management skills, covering catering, menu planning, and F&B service for events.
Convention Management
Year 3Semester 13 creditsCore
Study of convention management, covering MICE industry, conventions, exhibitions, and trade shows.
Event Technology
Year 3Semester 23 creditsCore
Examination of event technology, covering audiovisual systems, event software, and technology integration in events.
Event Law and Ethics
Year 3Semester 33 creditsCore
Study of legal and ethical issues in events, covering event contracts, liability, permits, and ethical event practices.
Customer Service in Events
Year 4Semester 13 creditsCore
Analysis of customer service principles, covering guest relations, service quality, and client management in events.
Events Management Practice
Year 4Semester 23 creditsCore
Practical event work where students apply learned skills in event planning, venue operations, and event coordination.
Events Management Research Project
Year 4Semester 36 creditsCore
Independent research project on events management topic, demonstrating mastery of events theory and practice.

Specialisations

Corporate Events
Focus on corporate event planning, business conferences, and corporate event management. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Wedding Planning
Focus on wedding planning, social events, and celebration event management. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Convention Management
Specialization in MICE industry, conventions, exhibitions, and trade show management. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
General Practice
Broad foundational knowledge covering core principles and practices in the field. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

A day as a student

Students attend lectures, conduct event planning practice, participate in fieldwork, and engage in event coordination.

The trade offs

In its favour

Growing MICE industry in Kenya with increasing demand for events management professionals.
Diverse career opportunities in corporate events, weddings, conventions, and tourism events.
Event planning practice and fieldwork provide hands-on experience with event coordination and venue operations.

Against it

Events work often involves irregular hours, weekend work, and high-pressure deadlines.
Event management requires strong attention to detail and the ability to handle multiple tasks simultaneously.

What it costs

Tuition at both ends of the market, and how to pay for it.

What it costs, and where

Against 91 hospitality & tourism courses

Public194k to 204k

194k at Technical University of Kenya204k at Murang'a University

Annual tuition in Kenyan shillings, rounded. The upright tick is the median for this field, so a bar sitting entirely to its right is an expensive programme by the standards of its own subject.

The fine print

Murang'a Univ BSc Events & Leisure Mgmt Ksh204k/yr; TUK BSc Event & Convention Mgmt Ksh193,800/yr.

HELB loans available for eligible students. Some universities offer scholarships based on academic performance.

Funding options

Higher Education Loans Board (HELB)

Scholarships

3 recorded

Higher Education Loans Board (HELB) Loan
LoanKsh 60,000Kenyan
Kenyan students admitted to recognised universities demonstrating financial need.
Higher Education Fund (HEF)
Government fundingKenyan
Kenyan students in public universities under the new funding model based on financial need assessment.
County Government Bursaries
BursaryKenyan
Residents of respective counties pursuing undergraduate studies

Getting in

The grades, the alternatives, and who accredits the award.

What you need

KCSE mean grade: C+ (plus) mean grade at KCSE
Alternative entry: Diploma holders in Hospitality, Tourism, Events Management, Catering, or related fields with Credit pass from recognized institutions may also apply.

English/Kiswahili
C+
Mathematics
C
Business Studies/Home Science
C
Any Group II or III subject
C

How you are assessed

4 components

Continuous Assessment Tests
Cat30% of the mark
Regular tests, assignments, and event planning exercises throughout the semester evaluating events knowledge and practical skills.
Practice Assessments
Practicum100% of the mark
Evaluation of event planning skills, coordination work, and practical applications through event practice and fieldwork.
End of Semester Examinations
Exam70% of the mark
Comprehensive written examinations at the end of each semester testing understanding of event planning, venue management, and event operations.
Research Project
Project100% of the mark
Independent research project on events management topic, demonstrating mastery of events theory and practice.

Accreditation

Accredited by Commission for University Education (CUE).

Accredited by

Commission for University Education
NationalRequired
Mandatory accreditation for all university programmes in Kenya.

Where it leads

The roles it opens, and what you leave with.

Where graduates go

5 roles

Convention Planner
Medium demandKsh 54,000 to Ksh 120,000
Plan conventions and exhibitions, manage MICE events, and support the convention industry.
Event Manager
High demandKsh 50,000 to Ksh 110,000
Plan and manage events, coordinate event operations, and ensure successful event execution.
Event Coordinator
High demandKsh 46,000 to Ksh 100,000
Coordinate event activities, manage event logistics, and support event planning and execution.
Wedding Planner
High demandKsh 48,000 to Ksh 105,000
Plan weddings, coordinate wedding events, and support clients in wedding planning and execution.
Venue Manager
Medium demandKsh 52,000 to Ksh 115,000
Manage event venues, coordinate venue operations, and support venue services and facility management.

Graduate outcomes

Graduates work in events management and the MICE industry across Kenya's hospitality and tourism sectors.

Where these fields lead

8 careers

Tools you will learn

Microsoft Excel
SoftwarePrimary
Spreadsheet software for financial modelling, data analysis, accounting worksheets, and business reporting — essential for business graduates.
QuickBooks
SoftwarePrimary
Accounting software widely used by SMEs in Kenya for bookkeeping, invoicing, expense tracking, and financial reporting.
SAP ERP
Software
Enterprise resource planning software used by large organisations for integrated business management including finance, procurement, and HR modules.
Power BI
Software
Business analytics tool for data visualisation, dashboard creation, and business intelligence reporting.
Microsoft Office Suite
Software
Word processing, presentations, and communication tools essential for business documentation and reporting.