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Hospitality & Tourism

Bachelor of Science in Events Management

The Bachelor of Science in Events Management is a degree programme that equips students with knowledge and skills in in events management. The programme falls under the Business & Commerce category and typically spans 4 years of full-time study at accredited Kenyan universities.

Duration
4 years
Next intake January 2027
Public tuition
Ksh 204,000
Ksh 816,000 total
Job market
High
Market demand for graduates

The short answer

What it costs
Up to Ksh 204,000 a year at a public institution, Ksh 816,000 for the whole course.The detail
Who can get in
A KCSE mean grade of C+ (plus) mean grade at KCSE or above, plus 4 subject grades. There is another way in without it.The detail
How long, and when
Takes 4 years, full-time, with 6 months of attachment. Next intake January 2027, at 1 institution.The detail
Where it leads
8 careers in the catalogue. The least exposed to AI is Forensic Audit Investigator, at 17 out of 100.The detail

The programme

What you study, how long it takes, and how it is delivered.

Overview

The curriculum covers Events Management, Event Planning, Event Operations, Venue Management, Event Marketing, Event Coordination. Students engage with both theoretical foundations and practical applications, developing competencies in technical and analytical competencies. The coursework is designed to build progressive understanding from foundational concepts to advanced topics.

Throughout the programme, students study Event Marketing, Events Management Research Project, Convention Management, Event Technology, Customer Service in Events. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field.

The programme offers specialisations in General Practice, Wedding Planning, Convention Management. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector.

Graduates of the Bachelor of Science in Events Management pursue careers as Convention Planner, Event Manager, Event Coordinator, Wedding Planner. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities.

The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

What you study

6 subjects
  • Events Management
  • Event Planning
  • Event Operations
  • Venue Management
  • Event Marketing
  • Event Coordination

Modules

12 in the programme

  • Introduction to Events Management

    Year 1Semester 13 creditsCore

    Comprehensive introduction to events management, covering event concepts, event types, and the role of events in the MICE industry.

  • Event Planning

    Year 1Semester 23 creditsCore

    Study of event planning principles, covering event design, event logistics, budgeting, and event planning processes.

  • Event Operations

    Year 1Semester 33 creditsCore

    Examination of event operations, covering event execution, event coordination, and operational management during events.

  • Venue Management

    Year 2Semester 13 creditsCore

    Study of venue management, covering venue selection, venue operations, facility management, and venue services.

  • Event Marketing

    Year 2Semester 23 creditsCore

    Analysis of event marketing, covering event promotion, marketing strategies, attendee acquisition, and event branding.

  • Food and Beverage Management

    Year 2Semester 33 creditsCore

    Development of food and beverage management skills, covering catering, menu planning, and F&B service for events.

  • Convention Management

    Year 3Semester 13 creditsCore

    Study of convention management, covering MICE industry, conventions, exhibitions, and trade shows.

  • Event Technology

    Year 3Semester 23 creditsCore

    Examination of event technology, covering audiovisual systems, event software, and technology integration in events.

  • Event Law and Ethics

    Year 3Semester 33 creditsCore

    Study of legal and ethical issues in events, covering event contracts, liability, permits, and ethical event practices.

  • Customer Service in Events

    Year 4Semester 13 creditsCore

    Analysis of customer service principles, covering guest relations, service quality, and client management in events.

  • Events Management Practice

    Year 4Semester 23 creditsCore

    Practical event work where students apply learned skills in event planning, venue operations, and event coordination.

  • Events Management Research Project

    Year 4Semester 36 creditsCore

    Independent research project on events management topic, demonstrating mastery of events theory and practice.

Specialisations

  • Corporate Events

    Focus on corporate event planning, business conferences, and corporate event management. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

  • Wedding Planning

    Focus on wedding planning, social events, and celebration event management. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

  • Convention Management

    Specialization in MICE industry, conventions, exhibitions, and trade show management. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

  • General Practice

    Broad foundational knowledge covering core principles and practices in the field. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

A day as a student

Students attend lectures, conduct event planning practice, participate in fieldwork, and engage in event coordination.

The trade-offs

In its favourAgainst it
Growing MICE industry in Kenya with increasing demand for events management professionals.Events work often involves irregular hours, weekend work, and high-pressure deadlines.
Diverse career opportunities in corporate events, weddings, conventions, and tourism events.Event management requires strong attention to detail and the ability to handle multiple tasks simultaneously.
Event planning practice and fieldwork provide hands-on experience with event coordination and venue operations.—

What it costs

Tuition at both ends of the market, and how to pay for it.

What it costs, and where

Against 91 hospitality & tourism courses
Public194k to 204k
194k at Technical University of Kenya204k at Murang'a University

Annual tuition in Kenyan shillings, rounded. The upright tick is the median for this field, so a bar sitting entirely to its right is an expensive programme by the standards of its own subject.

The fine print

Murang'a Univ BSc Events & Leisure Mgmt Ksh204k/yr; TUK BSc Event & Convention Mgmt Ksh193,800/yr.

HELB loans available for eligible students. Some universities offer scholarships based on academic performance.

Funding options

  • Higher Education Loans Board (HELB)

Scholarships

3 recorded

  • Higher Education Loans Board (HELB) Loan

    LoanKsh 60,000Kenyan

    Kenyan students admitted to recognised universities demonstrating financial need.

  • Higher Education Fund (HEF)

    Government fundingKenyan

    Kenyan students in public universities under the new funding model based on financial need assessment.

  • County Government Bursaries

    BursaryKenyan

    Residents of respective counties pursuing undergraduate studies

Scholarships you could apply for

6 usable where it is taught
Save one and be reminded before it closes

Getting in

The grades, the alternatives, and who accredits the award.

What you need

KCSE mean grade
C+ (plus) mean grade at KCSEminimum entry
Alternative entry

Diploma holders in Hospitality, Tourism, Events Management, Catering, or related fields with Credit pass from recognized institutions may also apply.

Subject requirements
English/KiswahiliC+
MathematicsC
Business Studies/Home ScienceC
Any Group II or III subjectC

When it next starts

Taught at 1 institution
January 20271 institution

Including Technical University of Kenya.

May 20271 institution

Including Technical University of Kenya.

September 20271 institution

Including Technical University of Kenya.

How you are assessed

4 components

  • Continuous Assessment Tests

    Cat30% of the mark

    Regular tests, assignments, and event planning exercises throughout the semester evaluating events knowledge and practical skills.

  • Practice Assessments

    Practicum100% of the mark

    Evaluation of event planning skills, coordination work, and practical applications through event practice and fieldwork.

  • End of Semester Examinations

    Exam70% of the mark

    Comprehensive written examinations at the end of each semester testing understanding of event planning, venue management, and event operations.

  • Research Project

    Project100% of the mark

    Independent research project on events management topic, demonstrating mastery of events theory and practice.

Accreditation

  • Commission for University Education

    NationalRequired

    Mandatory accreditation for all university programmes in Kenya.

Accredited by Commission for University Education (CUE).

Where it leads

The roles it opens, and what you leave with.

Where graduates go

5 roles

  • Convention Planner

    Medium demandKsh 54,000 to Ksh 120,000

    Plan conventions and exhibitions, manage MICE events, and support the convention industry.

  • Event Manager

    High demandKsh 50,000 to Ksh 110,000

    Plan and manage events, coordinate event operations, and ensure successful event execution.

  • Event Coordinator

    High demandKsh 46,000 to Ksh 100,000

    Coordinate event activities, manage event logistics, and support event planning and execution.

  • Wedding Planner

    High demandKsh 48,000 to Ksh 105,000

    Plan weddings, coordinate wedding events, and support clients in wedding planning and execution.

  • Venue Manager

    Medium demandKsh 52,000 to Ksh 115,000

    Manage event venues, coordinate venue operations, and support venue services and facility management.

Graduate outcomes

Graduates work in events management and the MICE industry across Kenya's hospitality and tourism sectors.

Where these fields lead

8 careers

Tools you will learn

  • Microsoft Excel

    SoftwarePrimary

    Spreadsheet software for financial modelling, data analysis, accounting worksheets, and business reporting — essential for business graduates.

  • QuickBooks

    SoftwarePrimary

    Accounting software widely used by SMEs in Kenya for bookkeeping, invoicing, expense tracking, and financial reporting.

  • SAP ERP

    Software

    Enterprise resource planning software used by large organisations for integrated business management including finance, procurement, and HR modules.

  • Power BI

    Software

    Business analytics tool for data visualisation, dashboard creation, and business intelligence reporting.

  • Microsoft Office Suite

    Software

    Word processing, presentations, and communication tools essential for business documentation and reporting.

Certifications

Common misconceptions

  • Events management is just party planning

    Events management involves strategic planning, risk management, logistics, marketing, and detailed coordination.

  • Anyone can be an event planner

    Professional event management requires specialized skills in budgeting, vendor management, and crisis response.

  • Events work is only on weekends

    Event management involves extensive preparation, client meetings, and post-event work beyond the event day.

  • Events management is only for social events

    Events management spans corporate events, conventions, exhibitions, and diverse MICE industry segments.

  • Event planning is glamorous and easy

    Event management is demanding with long hours, pressure, and responsibility for client satisfaction.

  • You need to be extroverted for events management

    Successful event managers need diverse skills including organization, detail-orientation, and problem-solving.

Further reading

Read next