Business

Bachelor of Science in Entrepreneurship Studies

The Bachelor of Science in Entrepreneurship Studies is a degree programme that equips students with knowledge and skills in in entrepreneurship studies. The programme falls under the Business & Economics category and typically spans 4 years of full-time study at accredited Kenyan universities.

The curriculum covers Entrepreneurship Studies, Entrepreneurship Theory, Venture Creation, Innovation Management, Entrepreneurial Finance, Business Development. Students engage with both theoretical foundations and practical applications, developing competencies in Advertising, Business Process Modeling, Data Visualization, Entrepreneurship, Financial Analysis. The coursework is designed to build progressive understanding from foundational concepts to advanced topics.

Throughout the programme, students study Business Development, Entrepreneurial Marketing, Entrepreneurial Research, Entrepreneurial Ethics, Introduction to Entrepreneurship Studies. The teaching approach combines lectures, laboratory practicals, tutorials, assignments and independent research projects. This blend ensures graduates can apply theoretical knowledge to real-world problems in their field.

The programme offers specialisations in Innovation Management, Venture Creation, Entrepreneurial Research. Students can focus their studies on areas of particular interest, allowing them to tailor their degree to specific career goals. The flexibility enables graduates to pursue diverse professional paths within the sector.

Graduates of the Bachelor of Science in Entrepreneurship Studies pursue careers as Entrepreneur, Innovation Manager, Business Development Officer, Entrepreneurship Researcher. They find employment in various sectors including government agencies, private companies, research institutions, non-governmental organisations and academic institutions. The degree opens doors to both local and international opportunities.

The programme is accredited by the Commission for University Education (CUE) and offered at recognised universities across Kenya. Students benefit from industry attachments, fieldwork and practical training that complement classroom learning and enhance employability upon graduation.

Duration: 4 years
Public, up to: Ksh 216,000
Private, up to: Ksh 221,400
Job market: High

The programme

What you study, how long it takes, and how it is delivered.

Practicalities

Study mode: Full-time
Attachment: 6 months
Average class: 30 students
Award: Bachelor

What you study

6 subjects

Entrepreneurship Studies
Entrepreneurship Theory
Venture Creation
Innovation Management
Entrepreneurial Finance
Business Development

Modules

12 in the programme

Introduction to Entrepreneurship Studies
Year 1Semester 13 creditsCore
Comprehensive introduction to entrepreneurship studies, covering entrepreneurial concepts, theory, and approaches to venture creation.
Entrepreneurship Theory
Year 1Semester 23 creditsCore
Study of entrepreneurship theory, covering entrepreneurial characteristics, opportunity identification, and entrepreneurial mindset.
Venture Creation
Year 1Semester 33 creditsCore
Examination of venture creation, covering startup processes, venture financing, legal structures, and launch strategies.
Innovation Management
Year 2Semester 13 creditsCore
Study of innovation management, covering innovation processes, product development, technology management, and innovation strategy.
Entrepreneurial Finance
Year 2Semester 23 creditsCore
Analysis of entrepreneurial finance, covering venture capital, angel investment, crowdfunding, and startup financing.
Business Development
Year 2Semester 33 creditsCore
Development of business development skills, covering market development, partnership building, growth strategies, and business expansion.
Entrepreneurial Marketing
Year 3Semester 13 creditsCore
Study of entrepreneurial marketing, covering digital marketing, brand building, customer acquisition, and growth marketing.
Entrepreneurial Research
Year 3Semester 23 creditsCore
Examination of entrepreneurial research, covering research methods, data analysis, and entrepreneurship research applications.
Strategic Management
Year 3Semester 33 creditsCore
Study of strategic management, covering strategic analysis, strategy formulation, and strategic implementation in entrepreneurial context.
Entrepreneurial Ethics
Year 4Semester 13 creditsCore
Analysis of ethical issues in entrepreneurship, covering business ethics, social responsibility, and ethical decision-making in venture creation.
Entrepreneurship Studies Practice
Year 4Semester 23 creditsCore
Practical entrepreneurial work where students apply learned skills in venture creation, business planning, and innovation management.
Entrepreneurship Studies Research Project
Year 4Semester 36 creditsCore
Independent research project on entrepreneurial topic, demonstrating mastery of entrepreneurship studies theory and practice.

Specialisations

Innovation Management
Specialization in innovation processes, product development, and technology management. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Venture Creation
Focus on startup processes, venture financing, and launch strategies for venture creation careers. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Entrepreneurial Research
Focus on research methods, data analysis, and entrepreneurship research applications. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
General Practice
Broad foundational knowledge covering core principles and practices in the field. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

A day as a student

Students attend lectures, conduct venture creation, participate in case studies, and engage in business development.

The trade offs

In its favour

Strong theoretical foundation in entrepreneurship combined with practical venture creation experience.
Diverse career opportunities in entrepreneurship, SMEs, startups, and research institutions.
Venture creation and business development provide hands-on experience with startup development and innovation management.

Against it

Entrepreneurship involves high risk and uncertainty with potential for business failure.
Entrepreneurship studies require continuous learning of new business trends and market developments.

What it costs

Tuition at both ends of the market, and how to pay for it.

What it costs, and where

Against 331 business courses

Public184k to 216k

184k at Kenyatta University216k at University of Nairobi

Private105k to 221k

105k at Mount Kenya University221k at Daystar University

Annual tuition in Kenyan shillings, rounded. The upright tick is the median for this field, so a bar sitting entirely to its right is an expensive programme by the standards of its own subject.

The fine print

KU BCom(Entrepreneurship) 184K (mawese). UoN 216K (Sch II). MKU 105K, Daystar 221K.

HELB loans available for eligible students. Some universities offer scholarships based on academic performance.

Funding options

Higher Education Loans Board (HELB)

Scholarships

3 recorded

County Government Bursaries
BursaryKenyan
Residents of respective counties pursuing undergraduate studies
Higher Education Loans Board (HELB) Loan
LoanKsh 60,000Kenyan
Kenyan students admitted to recognised universities demonstrating financial need.
Higher Education Fund (HEF)
Government fundingKenyan
Kenyan students in public universities under the new funding model based on financial need assessment.

Getting in

The grades, the alternatives, and who accredits the award.

What you need

KCSE mean grade: C+ (plus) mean grade at KCSE
Alternative entry: Diploma holders in Business Administration, Entrepreneurship, Management, or related fields with Credit pass from recognized institutions may also apply.

English/Kiswahili
C
Mathematics
C
Business Studies/Economics
C
Any Group II subject
C

How you are assessed

4 components

End of Semester Examinations
Exam70% of the mark
Comprehensive written examinations at the end of each semester testing understanding of entrepreneurship theory, venture creation, and innovation management.
Research Project
Project100% of the mark
Independent research project on entrepreneurial topic, demonstrating mastery of entrepreneurship studies theory and practice.
Continuous Assessment Tests
Cat30% of the mark
Regular tests, assignments, and entrepreneurship exercises throughout the semester evaluating knowledge and practical skills.
Practice Assessments
Practicum100% of the mark
Evaluation of entrepreneurial skills, venture work, and practical applications through venture creation and case studies.

Accreditation

Accredited by Commission for University Education (CUE).

Accredited by

Commission for University Education
NationalRequired
Mandatory accreditation for all university programmes in Kenya.

Where it leads

The roles it opens, and what you leave with.

Where graduates go

5 roles

Entrepreneur
High demandKsh 40,000 to Ksh 150,000
Start and manage own business ventures, create innovative solutions, and drive economic growth through entrepreneurship.
Innovation Manager
Medium demandKsh 58,000 to Ksh 130,000
Manage innovation processes, develop new products, and support innovation strategy and technology management.
Business Development Officer
High demandKsh 50,000 to Ksh 110,000
Support business development, design development programs, and assist in business growth and expansion.
Entrepreneurship Researcher
Medium demandKsh 54,000 to Ksh 120,000
Conduct entrepreneurship research, analyze entrepreneurial trends, and support policy development and academic research.
Startup Founder
High demandKsh 45,000 to Ksh 160,000
Found and lead startup companies, develop innovative products, and drive startup growth and success.

Graduate outcomes

Graduates work in entrepreneurship studies across Kenya's SME and startup sectors.

Where these fields lead

8 careers

Tools you will learn

ChatGPT / Claude
Ai
Google Workspace
Cloud
QuickBooks
Accounting
Microsoft Excel
SpreadsheetPrimary
Power BI
AnalyticsPrimary
SAP
Enterprise

Certifications

Industry links

Common misconceptions

This programme has limited career opportunities.
Graduates pursue diverse career paths across multiple sectors in Kenya and internationally.
The programme is only for top-performing students.
While academic excellence is valued, the programme accepts students meeting the minimum KCSE requirements and supports diverse learners.
Graduates cannot find employment in Kenya.
Kenya's growing economy creates demand for qualified graduates across public, private, and NGO sectors.
The degree is not recognised internationally.
The programme is accredited by CUE and is recognised under regional and international qualification frameworks.