Business

Bachelor of Insurance and Marketing

The Bachelor of Insurance and Marketing is a four-year programme that prepares students for insurance operations, risk management and insurance marketing. Students study insurance principles, risk management, insurance marketing, underwriting and claims management. The programme combines insurance knowledge with marketing skills for the insurance industry.

Students develop competencies in insurance principles, risk assessment, insurance marketing, underwriting, claims management and insurance regulation. They learn to assess risks, market insurance products, manage insurance operations and advise clients. The programme covers insurance, risk management, marketing, underwriting and claims.

In Kenya, insurance and marketing is a growing field with increasing insurance penetration. Kenya's insurance industry and regulatory framework under the Insurance Regulatory Authority create opportunities. Graduates find roles in insurance companies, brokerage firms, reinsurance companies, insurance agencies and risk management departments.

Teaching is delivered through lectures, case studies, practical exercises, industrial attachment and research projects. Students analyse insurance cases, develop marketing plans, assess risks and undertake industrial attachment. The programme includes a final-year research project.

Graduates pursue careers as insurance managers, risk managers, insurance marketing executives, underwriters and claims officers. Some work for insurance companies. Others join brokerage firms, reinsurance companies or establish insurance agencies.

This programme is ideal for individuals with analytical skills, business acumen and interest in insurance and marketing.

Duration: 4 years
Public, up to: Ksh 259,000
Private, up to: Ksh 226,000
Job market: Moderate

The programme

What you study, how long it takes, and how it is delivered.

Practicalities

Study mode: Full-time
Attachment: 3 months
Average class: 40 students
Award: Bachelor

What you study

10 subjects

Principles of Insurance and Risk Management
Insurance Marketing and Sales
Underwriting and Risk Assessment
Claims Management and Administration
Insurance Law and Regulation
Life and General Insurance
Reinsurance Principles
Insurance Accounting and Finance
Customer Relationship Management
Research Methods

Modules

12 in the programme

Principles of Insurance and Risk Management
Year 1Semester 13 creditsCore
Principles of Insurance and Risk Management: Insurance fundamentals, risk theory, risk assessment and insurance principles Covers planning, organising, leadership, and control in organisational con...
Introduction to Marketing
Year 1Semester 23 creditsCore
Introduction to Marketing: Marketing principles, marketing mix, consumer behaviour and market analysis Covers market analysis, consumer behaviour, branding, and promotional strategies.
Business Mathematics and Statistics
Year 1Semester 33 creditsCore
Business Mathematics and Statistics: Mathematical and statistical methods for insurance and business Includes probability theory, hypothesis testing, regression analysis, and data interpretation.
Insurance Marketing and Sales
Year 2Semester 13 creditsCore
Insurance product marketing, sales techniques, distribution channels and customer acquisition
Underwriting and Risk Assessment
Year 2Semester 23 creditsCore
Underwriting and Risk Assessment: Underwriting principles, risk evaluation, pricing and underwriting decisions Covers theoretical foundations, practical applications, and industry-relevant skills.
Life and General Insurance
Year 2Semester 33 creditsCore
Life and General Insurance: Life insurance, general insurance, product types and policy provisions Covers theoretical foundations, practical applications, and industry-relevant skills.
Claims Management and Administration
Year 3Semester 13 creditsCore
Claims Management and Administration: Claims processing, claims assessment, settlement and claims administration Covers planning, organising, leadership, and control in organisational contexts.
Insurance Law and Regulation
Year 3Semester 23 creditsCore
Insurance Law and Regulation: Insurance law, regulatory framework, IRA regulations and compliance Examines statutory frameworks, case law, and regulatory compliance in the Kenyan context.
Reinsurance Principles
Year 3Semester 33 creditsCore
Reinsurance Principles: Reinsurance principles, treaty and facultative reinsurance, risk transfer Covers theoretical foundations, practical applications, and industry-relevant skills.
Insurance Accounting and Finance
Year 4Semester 13 creditsCore
Insurance Accounting and Finance: Insurance accounting, financial management, reserving and insurance finance Covers financial reporting, budgeting, investment analysis, and regulatory frameworks.
Customer Relationship Management
Year 4Semester 23 creditsCore
CRM, customer retention, client service and relationship management in insurance
Final Year Research Project
Year 4Semester 36 creditsCore
Independent research on insurance and marketing. The module covers theoretical foundations, practical applications and industry-relevant skills, assessed through continuous assessment tests, course...

Specialisations

General Insurance
Specialization in General Insurance, preparing graduates for careers such as insurance-broker. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Claims Management
Specialization in Claims Management, preparing graduates for careers such as insurance-broker. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Insurance Marketing
Specialization in Insurance Marketing, preparing graduates for careers such as insurance-broker. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Underwriting
Specialization in Underwriting, preparing graduates for careers such as insurance-broker. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Risk Management
Specialization in Risk Management, preparing graduates for careers such as insurance-broker. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.
Life Insurance
Specialization in Life Insurance, preparing graduates for careers such as insurance-broker. This specialisation equips graduates with discipline-specific competencies for professional practice in Kenya and the East African region, with pathways to postgraduate study and professional certification.

A day as a student

A typical day combines morning lectures on insurance principles or marketing with afternoon case studies or practical exercises. Students may analyse insurance cases, develop marketing plans, assess risks or work on insurance projects.

The trade offs

In its favour

Growing insurance industry in Kenya
Combines insurance knowledge with marketing skills
Diverse career paths in insurance and risk management
Competitive salaries in insurance management

Against it

Insurance penetration in Kenya is still relatively low
May require professional certifications for advancement
Some roles involve dealing with difficult claims
Sales roles may have performance-based compensation

What it costs

Tuition at both ends of the market, and how to pay for it.

What it costs, and where

Against 331 business courses

Public141k to 259k

141k at Kenyatta University259k at University of Nairobi

Private186k to 226k

186k at Management University of Africa226k at Daystar University

Annual tuition in Kenyan shillings, rounded. The upright tick is the median for this field, so a bar sitting entirely to its right is an expensive programme by the standards of its own subject.

The fine print

KU B.Com 141K, UoN 259K/yr (victormatara, topnews.ke). MUA 186K, Daystar 226K/yr (eafinder, daystar.ac.ke).

Students may access HELB loans and county bursaries. Some insurance companies offer internship stipends and sponsorships.

Funding options

Higher Education Loans Board (HELB)
LoanKsh 60,000
National Government Affirmative Action Fund (NGAAF)
Bursary
County Government Bursaries
Bursary

Scholarships

3 recorded

Higher Education Fund (HEF)
BursaryKenyan
Kenyan undergraduate students placed by KUCCPS in public universities
Higher Education Loans Board (HELB) Loan
LoanKsh 60,000Kenyan
Kenyan students admitted to recognised universities
County Government Bursaries
BursaryKenyan
Residents of respective counties

Getting in

The grades, the alternatives, and who accredits the award.

What you need

KCSE mean grade: C+
Alternative entry: Relevant diploma or equivalent qualification

Mathematics A/B or any Group II
C+
English or Kiswahili
C+
Any Group II, III, IV or V subject
C
Any Group II, III, IV or V subject
C

How you are assessed

4 components

Case Studies and Practical Work
Coursework30% of the mark
Industrial Attachment Report
Coursework10% of the mark
Continuous Assessment Tests (CATs)
Coursework20% of the mark
Final Examination
Coursework40% of the mark

Accreditation

Accredited by the Commission for University Education (CUE).

Accredited by

Commission for University Education (CUE)
InstitutionalRequired

Where it leads

The roles it opens, and what you leave with.

Where graduates go

5 roles

Insurance Manager
Moderate demandKsh 65,000 to Ksh 250,000
Manages insurance operations and products
Risk Manager
Moderate demandKsh 70,000 to Ksh 280,000
Assesses and manages organisational risks
Underwriter
Moderate demandKsh 60,000 to Ksh 220,000
Assesses risks and makes underwriting decisions
Claims Officer
Moderate demandKsh 50,000 to Ksh 180,000
Processes and settles insurance claims
Insurance Marketing Executive
Moderate demandKsh 55,000 to Ksh 200,000
Markets insurance products and manages sales

Graduate outcomes

Graduates work as insurance managers, risk managers, insurance marketing executives, underwriters and claims officers in insurance companies, brokerage firms, reinsurance companies, insurance agencies and risk management departments.

Where these fields lead

8 careers

Tools you will learn

SAP FICO
ErpPrimary
SAP financial and controlling module.
QuickBooks Enterprise
Accounting
Advanced accounting for SMEs.
Microsoft Excel
SpreadsheetPrimary
Financial modelling and analysis.
SAP ERP
ErpPrimary
Oracle ERP
Erp

Certifications

Industry links

Common misconceptions

Insurance is just about selling policies
Insurance covers risk management, underwriting, claims, regulation and financial planning.
There are limited career opportunities in insurance
Kenya's growing insurance industry creates diverse opportunities.
Insurance is boring
Insurance involves risk analysis, product development, marketing and financial management.
You don't need a degree for insurance
Professional insurance management requires training in risk, finance, law and marketing.